Witty Messages to Stick to Your Kicks
Tisah Tucknott — July 16, 2009 — Fashion
These micro bumper stickers are not meant for your car, but instead are made for your shoes. One witty message says “How’s My Walking? Call 1-800-555-9801” as a parody to the “How’s my Driving?” bumper sticker.
Although these stickers for your heel may be hard to read, it opens up the idea that shoe license plates may be the new thing.
Implications - The recession and simultaneous rise of environmentalism forced many commuters to give up driving to work in favor of public transportation, walking or bicycling. Car culture pervaded into these eco-friendly modes of transit, and savvy designers began releasing novelty items that capture the allure of automotive travel for pedestrians.
Although these stickers for your heel may be hard to read, it opens up the idea that shoe license plates may be the new thing.
Implications - The recession and simultaneous rise of environmentalism forced many commuters to give up driving to work in favor of public transportation, walking or bicycling. Car culture pervaded into these eco-friendly modes of transit, and savvy designers began releasing novelty items that capture the allure of automotive travel for pedestrians.
Trend Themes
1. Shoe License Plates - Opportunity for designers to create novelty shoe accessories that mimic the allure of automotive travel for pedestrians.
2. Micro Bumper Stickers - Potential for witty and attention-grabbing shoe accessories that allow individuals to express their personality and sense of humor.
3. Car Culture for Pedestrians - Emerging trend of incorporating automotive-inspired elements into eco-friendly modes of transit, presenting opportunities for innovative product designs.
Industry Implications
1. Fashion Accessories - Fashion brands can explore the creation of shoe accessories that reflect automotive-inspired elements, such as micro bumper stickers and shoe license plates.
2. Outdoor Gear - Companies specializing in outdoor gear can consider incorporating novelty shoe accessories, like micro bumper stickers and shoe license plates, for individuals who enjoy walking or bicycling as a means of transportation.
3. Advertising and Marketing - Opportunity for advertising and marketing agencies to explore partnerships with designers and shoe brands to create branded shoe accessories that feature witty messages and promote companies or campaigns.
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