These viral cosmetic tutorials have provided critical pointers on the subjects of nail lacquer application, lip liner sticks and mascara brands. Bloggers Emily Schuman and Hannah Johnson have imparted their knowledge of product lines and color coding in the clips, enabling viewers to recreate the displayed looks with ease.
Feline-crazed manicures and gothic makeup looks have been associated with the rise of these commonly circulated videos. The thousands of views received speak to just how central these tutorials have become. While basic advice regarding foundation and powder are present, women often seek out these short features when looking to pull off a drastic look. This has come in the forms of waterfall braids, chromatic ombre nail art and glamorous Hollywood hairstyles.
60 Viral Cosmetic Tutorials
60
Glam DIY Hollywood Hair
The Beauty Department 'Simple Vintage Waves' Tutorial is Easy to Follow
59
Sleek Stiletto-Inspired Nails
Land Your Mitts on the Best Dressed List with Louboutin Nails
58
Moustachioed Manicures
Cute Polish's Moustache Nails Tutorial is a Girly Way to Support Move
57
Poised Plait Updos
The Beauty Department Braid Bun Bang is Ballerina Approved
56
Quirky Ribbon Coifs
The Beautylish Hair Bow Tutorial is Simple
55
DIY Kitchen Supply Manicures
The 'Get Nailed' Saran Wrap Nails Tutorial is Stylishly Simple
54
Geometric Colorful Manicures
Refinery 29 Southwest Nails are Worth the Extra Work
53
Purposely Imperfect Manicures
The Refinery 29 'Splatter Paint Nails' Tutorial is Disheveled
52
DIY Interwoven Nail Art
The 'Herringbone' Mani by The Beauty Department is Chic
51
Fierce Avian Fingertips
The Adorable Angry Bird Manicures by YouTube Channel CutePolish
50
Cat Nail Designs
The Meownicure is Perfect for Kitty-Lovers
49
Glam Galactic Nails
The Cute Polish 'Stormtrooper' Manicure is Adorable and Nerdy Chic
48
Ancient Symbol Manicures
The Fashion Magazine All-Seeing Eye Manicure Tutorial is Striking
47
Seaside Tresses DIY Videos
Cup of Jo's Mermaid Braid Tutorial is Instructive and Eye-Catching
46
Proud Americana Nail Makeovers
The Beauty Department 'Festive Fourth' Manicure is Patriotic
45
Avian-Inspired Manicures
The Beauty Department 'Robin's Egg' Nails Tutorial is Gorgeous
44
Adorable Antarctic Nail Designs
Swatch and Learn's 'Penguin Nails' Tutorial is Irresistibly Cute
43
Notebook-Inspired Manicures
The Cute Polish 'Back to School' Manicure is Adorable
42
Cherry Blossom Manicures
The Arizona Tea Nails by Cutepolish are Sunny and Refreshing
41
Geological Nail Designs
The Beauty Department Turquoise Manicure is Gorgeous
40
Festive Fallen Leaf Manicures
These Thanksgiving Nails by Robin Moses are Glittery and Fun
39
Dessert-Inspired Manicures
The 'Candy Warrior' Tutorial by Chalkboard Nails is Scrumptious
38
Feline-Crazed Manicures
The DIY Cat Nail Decals are a Must Try for any Kitty Lover
37
Olympic Nail Art Designs
Pixie Polish Shows You How to Look Great for the London 2012 Celebrations
36
Festive Seasonal Manicures
CutePolish's Holiday Lights Nail Art is Fun and Easy
35
Evil Queen Cosmetic Tutorials
The Maleficent Makeup Transformation is a Great Halloween DIY
34
Playful French Manicures
The Beauty Department 'Fun with French' Tutorial is Cute
33
Killer Splattered Manicures
Try Out a Halloween Bloody Nail Manicure With the Drippy Nail Tutorial
32
Frenzied Fruity Manicures
The DIY Strawberry Nails by The Dainty Squid are Easy and Fun
31
Coffee Confection Manicures
The 'Peppermint Mocha Nails' Design is Sweet and Sparkly
30
Halloween Dress Up Tutorials
LoluFullyLoaded's Gossip Girl Video Profiles Blair Waldorf
29
Hogwarts Cosmetics
This Hufflepuff Eye Makeup is Spellbinding
28
Preppy School Supply Manicures
These ‘Ruler Nails’ Will Make You Stand Out in the Clas
27
Painted Musical Fingertips
These Rhythmic Manicures by Cutepolish are Simple and Cute
26
Airbrush-Inspired Manicures
The Chic Steals No Airbrush Nail Design is Easy to Do
25
Glitzy Celebratory Manicures
The Beauty Department ‘New Years Nails’ are Glittery Perf
24
Glittery Americana Manicures
The Rookie Mag 'Fourth of July' Nail Tutorial is Patriotic and Glam
23
Current Fringe Tutorials
The Salon Guy Side Bang Video Keeps Up with Fashion
22
DIY Metallic-Fading Manicures
This Autumn Ombre Nail Art is Simple and Posh for the Holidays
21
Faded Lipstick Cosmetics
The Beauty Department 'Ombre Lip' is Clever
20
Romantic Twisted Hairstyles
The Heart Braid Turtorial is Enchanting and Chic
19
Couture-Inspired Nail Art
Fashionistas Will Love the Fashion Magazine 'Marc Jacobs' Manicure
18
Bordered Gradual Nails
The Fashion Magazine 'Ombre Outline' Manicure is a New Take on Shades
17
Adventure-Inspired Manicures
This Camouflage Nail Art by Cutepolish is Rugged Yet Chic
16
Patriotic Chrome Manicures
The Fashion Magazine Olympic Nails are Supportive
15
Menacing Undead Manicures
The Nail Buff Zombie Hands Tutorial Takes an Eerie Approach to Pampering
14
Cosmetic Corpse DIY Looks
The 'Gothic Vampire Makeup Tutorial' Instructs Viewers on Dark Beauty
13
Eye-Catching Holiday Makeovers
BeautifulYouTV's 'Christmas Bow Makeup Tutorial' is Ultra Festive
12
Gothic Makeup Tutorials
Flare's 'The Blackened Lip' Video Breaks Down a Dark, Current Look
11
Literary Cosmetic Guides
The 'Halloween Makeup: Edgar Allan Poe's Raven' Tutorial is Scholarly
10
Highlighter-Hued Manicures
The Neon DIY Spring Ombre Nails Combine Contrasting Colors
9
Runway Rocker Hair Tutorials
The DIY Rag & Bone Texturized Rock n' Roll Spring 2013 Hair Look
8
Safari Halloween Makeovers
The 'Leopard Eyes: HD Makeup Tutorial' is Informative and Spooky
7
Celebrity-Focused Cosmetic Tutorials
Makeup by Iman’s Demi Lovato X Factor Clip is Glamorous
6
Unexpected Driver Safety Campaigns
The Volkswagen ‘Don’t Make Up and Drive’ Ad i
5
Skeletal Cosmetic Guides
The 'Sugar Skull Burnt Face Halloween Makeup' Tutorial is Sinister
4
Male Makeup Tutorials
NorwayToNewYork Shows the Best Way for Men to Apply Foundation
3
Viral Korean Pop Manicures
Show off Your Sweet Moves While Wearing Gangnam Style Nail Art
2
Effortless Editrix Makeup Tutorials
The MAC Carine Roitfeld Collection Showcases Her Secrets
1
Cosmetic Blogger Tutorials
The Emily's Concealer Tips Clips Are Done by Cupcakes and Cashmere
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Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Book-Inspired Nail Collections
Olive & June Taps Colleen Hoover for Nails Inspired by Her Books
Comedic Horror Cosmetics
The NYX x Beetlejuice Collab Shares Bold Colors for Fantastical Looks
At-Home Gel Manicure Systems
Livi Beauty™ Has Introduced a Revolutionary At-Home Beauty Product
Cosmetic-Toting Tumblers
The e.l.f. Cosmetics and Stanley Collab Introduces Lip Oil Holders
Exclusive Cartoon Press-On Nails
Glamnetic Collaborates with Hello Kitty & Friends
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
Mischievous Nail Polish Collections
The Sally Hansen x Despicable Me 4 Collection is Playful
Cartoonish Nail Polish Lines
Mooncat Collaborates With The Powerpuff Girls on a Polish Collection
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Spooky Movie-Themed Polishes
Sally Hansen and Warner Bros Debut a New Beetlejuice Nail Collection
Vampire Film Makeup Lines
Colourpop's Twilight Makeup Offers Looks for Team Edward and Team Jacob
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Makeup-Inspired Music Collaborations
e.l.f. Cosmetics Launches 'Get Ready With Me The Album'
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
Clairvoyance-Inspired High-End Makeup Capsules
Chanel Debuted Its Clairvoyance Makeup Collection
Vampire Slayer Makeup Collections
Vampyre Cosmetics’ Buffy the Vampire Collab is Uniquely Eerie
Multi-Use Beauty Oils
Clinique's Viral Black Honey Almost Lipstick Inspired a Lip and Cheek Oil
Celebrity Beauty Brands
Goop's Colorblur Glow Balms are Nourishing for the Skin
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Wearable Candy Nail Polishes
The Sally Hansen x Ring Pop Collection is Limited-Edition
Whimsical Series-Inspired Cosmetic Collections
ColourPop Introduces a Stranger Things Collection
Nostalgic Cartoon-Inspired Makeup Capsules
ColourPop Introduces the Exciting Pokémon Collection
Magnetic Mobile Lipstick Holders
The Glossy Magsafe Lip Gloss Holder Snaps on Compatible Cases
Whimsical Film-Inspired Makeup Sets
The r.e.m. beauty x Wicked Collab Boasts Character Sets
Cartoon-Inspired Makeup Launches
Colourpop is Bringing Back Winx Club X Colourpop Collection 2.0
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
Characterized Haircare Campaigns
NEXXUS Debuts 'The Style Swap' Campaign Starring Lindsay Lohan
K-Beauty Streaming Series Cosmetics
This Squid Game Beauty Collection Celebrates Season Two
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Pizza-Themed Nail Art Kits
Domino's and Olive & June Dropped the Emergency Pizza Mani Kit
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Jewelry-Inspired Nail Polishes
The Essie Gel Couture Be-Dazzled Collection is Expressive
Iced Tea-Inspired Manicures
AriZona x imPRESS Dropped a Co-Branded Collection of Press-On Nails
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
All-in-One Gel Polish Pens
Click Colors by Tom Bachik Simplifies Quality Manicures at Home
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Empowered Dating Nail Bars
Tinder's Nailing Dating Pop-Up Shares Tips to Support Singles
Beauty Crime Mockumentaries
e.l.f.'s Cosmetic Criminals is a True Crime Parody Documentary
90s-Inspired Lip Liners
Mob Beauty's Smooth Precision Waterproof Lip Liner Revives an Iconic Shade
Limited-Edition Makeup Carriers
Rabanne's Exclusive 1969 Makeup Clutch Bridges Beauty and Fashion
Gem-Toned Eyeliners
NYX's Vivid Rich Mechanical Pencil Vault is Available in 12 Shades
Series-Inspired Cosmetic Collabs
Fenty Beauty x Arcane Gleans from a Hit Netflix Series
Decadent Superfood Nail Polishes
Le Sweet Nail Polish by Le Mini Macaron is Up to 85% Plant-Based
Fashion-Branded Press-On Nails
The imPRESS x Kate Spade Collection is Limited-Edition
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Silent Drama Campaigns
Lancôme's Hypnôse Drama Mascara Campaign Shares Smile-Boosting Secrets
Lipstick Decorating Games
Redecor Players Can Now Use Revlon-Inspired Shades in Their Designs
Intricate Fairytale-Like Makeup Sets
Flower Knows Features Four Essential Sets for the Holidays
Express Beauty Festival Activations
Festival-Goers Can Experience imPRESS NO GLUE at Governors Bar
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Fantastical Nail Polish Collections
The OPI x Wicked Collection Has 12 Limited-Edition Shades
Glittering Springtime Nail Polishes
The OPI Your Way Collection is Ready for Seasonal Change
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Celeb-Style Press-On Nails
Pink Friday Nails Shares Designs Created by Nicki Minaj's Nail Tech
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Paint-Can-Themed Lip Gloss Sets
NYX Introduced its Home Alone 12 Piece Mini Lip Drum Holiday Gift
Astrology-Aligned Cosmetics
Star Signs Inspired the Maya Jama x Rimmel Collaboration
Fairytale-Inspired Beauty Collections
Flower Knows Unveiled Its Midsummer Fairytales Collection
Coagulating Lip Oils
Makeup A Muder's Kiss of Death Lip Oils Create a Blood-Stained Effect
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Artful Precision Eyeliners
Japanese Calligraphy Inspired Haus Labs' Clear Cut Liquid Eyeliner
Makeup-Like Gel Nail Polishes
The Gelish Cream Gel Palettes Have a Workable Texture
Collaborative Beauty Collections
Nudestix Partners with Glamzilla for Limited-Edition Blush Kit
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Innovative Nail Product Collections
Le Mini Macaron Has Recently Unveiled Several Nail Products
High-Fashion Press-On Nails
Prabal Gurung x KISS Brings Runway Style to Everyday Looks
Festively Seasonal Nail Polishes
The Sally Hansen Once Upon a Holiday Collection is Color-Rich
Customization-Friendly Nail Art Products
The essie nail art studio Elevates DIY Nail Art
Refined Facial Grooming Products
The Revlon Designer Series Collection Has Four New Products
Grungy Movie-Inspired Cosmetics
Half Magic Beauty Created a New Makeup Set for the Movie MaXXXine
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Metallic Gel Eyeshadows
Dazzle Gel Hyper-Metallic Vegan Eyeshadow Intensifies with Blending
Vintage Glamour Lipsticks
The Hollywood Beauty Icon Lipsticks Revive Golden Age Style
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Limited-Edition Lip Sets
The Naturium Viral Lip Trio is Offered as a Holiday Gifting Option
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
High-Impact Eye Crayons
Half Magic's Sparklestik Eye Crayon Creates Bold Looks with a Swipe
Luxury Makeup Collections
The CHANEL Les Nuits De Chanel Makeup Collection is High-Quality
At-Home Manicure Accessories
Sally Hansen Introduces Salon Effects Nail Accents
Balayage-Inspired False Lashes
Ardell Beauty's Balayage Wispies Pair Contrasting Streaks
Cartoon-Inspired Makeup Lines
ColourPop Teams Up with Pokémon on a New Makeup Capsule
Romantic Nail Polish Packs
Sally Hansen X LoveShackFancy Collab Takes Cues from the Runway
Plumping Hydration Lip Glosses
Huda Beauty Faux Filler Extra Shine Lip Gloss Comes in Seven Colors
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Iconic Touring Artist Makeup
Madonna's Makeup Collaboration Celebrates Her Iconic On-Stage Looks
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Multipurpose Beauty Mousses
Fwee's Blurry Pudding Pot Boasts a Viral Fluffy Texture
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Camp-Themed Nail Polishes
The Sally Hansen Summer Camp Collection Has Eight Shades in All
Purpose-Driven Beauty Collections
Rare Beauty Debuts Stay Vulnerable Mini Glossy Lip Balm Duo
Vegan Tubing Mascara
e.l.f. Cosmetics Recently Debuted the New Eyeconic Mascara
24-Hour Liquid Liners
Urban Decay's 24/7 Ink Liquid Liners are Paint Brush-Inspired
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
Vegan Eyeshadow Sticks
Blinc Cosmetics Introduces Its Eyeshadow Sticks in Four Shades
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Ultra-Flexible False Eyelashes
V by Velour Delivers the Features Gen Z Beauty Consumers Desire
Multifunctional Mascara Collections
Texen Beauty Partners’ Moon Collection Enhances Lashes & Brows
Featherweight Skin-First Foundations
No Makeup Makeup Foundation is Hydrating & Skin-Nourishing
Recontouring Lip Glosses
Lip Flip Shimmer Gloss is Named After a Procedure for Fuller Lips
Multidimensional Press-On Nails
KISS colorFX by imPRESS Has an Eye-Catching, Chrome-Like Effect
Natural Manicure Kits
The Bare Hands Dry Gloss Manicure Kit
Smudge-Proof Brown Eyeliners
Blinc Cosmetics Introduces the Brown Tubing Eyeliner
Life-Saving Nail Stickers
Melanoma UK’s Beauty Spotters Campaign Boosts Acral Melanoma Awareness
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Multi-Day Wear Eyebrow Mouses
Blinc Cosmetics Debuts the New Blinc Eyebrow Mousse
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
Plant-Powered Neon Mascaras
Ashunta Sheriff Beauty's UV Vegan Mascara Glows in the Dark
Plumping Plant-Powered Cosmetics
GXVE Beauty by Gwen Stefani is Launching Two New Products
Emotive Nail Polishes
Beetles Gel Polish Emotional Spectrum Inspires Empowerment & Wellness
Celeb-Approved Cosmetic Bundles
Kevyn Aucoin Beauty Unveils Stunning Holiday Makeup Bundles
Lifestyle-Inspired Press-On Nails
These New Olive & June Nail Collections Come in Two Options
Vegan False Lashes
NYX Jumbo Lashes are Made with Clean Ingredients
Youth-Safe Skincare Trios
Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Chromatic Cowgirl-Inspired Nail Products
Nailboo Unveils its Wild West Chrome Collection
Expanding Press-On Nail Offerings
KISS and imPRESS Nails Are Available at Shopper's Drug Mart
Edgy 90s-Style False Lashes
The Kiss Lash Couture Rebel Collection Includes Six Styles
Celebrity Super Bowl Commercials
NYX Makeup and Cardi B Debut Their First Super Bowl Commercial
At-Home Cat-Eye Nail Kits
BTArtboxnails Has Launched the XCOATTIPS® Cat Eye Series
Bridal Nail Polish Ranges
The Lights Lacquer Something Borrowed Bridal Nail Collection is Elegant
Salon-Grade Lash Extension Kits
Velour Beauty Recently Launched the Velour-Xtensions™ Kit
Vegan Manicure Sets
The Manucurist Green System in Poppy Red Offers Eco-Friendly Elegance
Architectual Makeup Capsules
Tom Ford Teases a New Makeup Collection Comprised of "Essentials"
Patch-Style Makeup Products
These Fazit Makeup Patches Come in Two Varieties
Video-Friendly Makeup Tools
Rad Camera Applies Virtual Makeup to Enhance Appearance on Video Calls
Salon Quality Press-On Nails
KISS Launches the Salon X-tend LED Soft Gel System
Lush Lash Starter Kits
The Sugarlash Society Cat Eye Starter Kit is All-in-One
Multidimensional Natural Lip Liners
Glossier's Lip Line Enhancing Pencils Match Natural Body Tones
Digitized Hair Consultations
Sally Beauty Debuts the Free Virtual Hair Coloring Consultations