Flare's 'The Blackened Lip' Video Breaks Down a Dark, Current Look
Jordy E — October 16, 2012 — Pop Culture
Flare magazine followed the tips of its in-house 'Beauty Decoder' Hannah Johnson in 'The Blackened Lip' tutorial. The short film pays heed to the modern goth craze, seen in the rise of dark if not black lipstick looks.
The Beauty Decorder began her step by step process with exfoliation. A sugary Fresh product was used to smooth the lip, inhibiting the appearances of cracks or flaky skin. While few women follow this method, the overall benefits are clear in the film.
A Nars lip pencil and a vat of eyebrow gel are used as the finishing touches in The Blackened Lip. Johnson's inclusion of runway photos speaks to the current obsession with all things gothic, especially in the cosmetic realm.
The Beauty Decorder began her step by step process with exfoliation. A sugary Fresh product was used to smooth the lip, inhibiting the appearances of cracks or flaky skin. While few women follow this method, the overall benefits are clear in the film.
A Nars lip pencil and a vat of eyebrow gel are used as the finishing touches in The Blackened Lip. Johnson's inclusion of runway photos speaks to the current obsession with all things gothic, especially in the cosmetic realm.
Trend Themes
1. Gothic Cosmetics - Disruptive innovation opportunity: Companies can capitalize on the goth trend by developing cosmetics with edgier, darker themes.
2. Exfoliating Lip Products - Disruptive innovation opportunity: Companies can develop more exfoliation products specifically for lips to improve lipstick wear and appearance.
3. Bold Lip Pencils - Disruptive innovation opportunity: Companies can create more bold, dark-colored lip pencils to cater to the increasing demand for gothic makeup looks.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can expand its offerings to include lines focused on goth-inspired looks and enhancing lipstick wear.
2. Beauty Content Creation Industry - The beauty content creation industry can create more tutorials focused on goth-inspired makeup looks to reach a wider audience.
3. Fashion Industry - The fashion industry can embrace the gothic trend by creating more clothing lines and accessories to complement goth-inspired makeup looks.
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