The OPI x Wicked Collection Has 12 Limited-Edition Shades
Michael Hemsworth — October 2, 2024 — Fashion
References: drugstorenews
The OPI x Wicked collection has been created in partnership between OPI and Universal Pictures as a new range of nail polishes that will help get fans ready for the upcoming release of the film. The collection consists of 12 limited-edition nail polish shades color-matched and available in Nail Lacquer as well as the GelColor Intelli-Gel System. The collection also includes nine Infinite Shine shades along with four xPress/On press-on styles to maximize how fans can incorporate the various nail shades into their favorite looks.
Co-Founder and Brand Ambassador Suzi Weiss-Fischmann spoke on the OPI x Wicked collection saying, "OPI x Wicked has been a true collaboration that started organically. We began working with the makeup artist, set designer, and costume designer, and the excitement built from there. There was so much inspiration on set, and it translated to tons of effects and colors all inspired by this magical world of Wicked. Once the shades were created, we worked with Universal to co-create names based on the movie’s themes and characters.”
Co-Founder and Brand Ambassador Suzi Weiss-Fischmann spoke on the OPI x Wicked collection saying, "OPI x Wicked has been a true collaboration that started organically. We began working with the makeup artist, set designer, and costume designer, and the excitement built from there. There was so much inspiration on set, and it translated to tons of effects and colors all inspired by this magical world of Wicked. Once the shades were created, we worked with Universal to co-create names based on the movie’s themes and characters.”
Trend Themes
1. Limited-edition Beauty Products - Capitalizing on the exclusivity factor, these limited-edition beauty products drive urgency and excitement among collectors and fans.
2. Movie-inspired Collaborations - Collaborations between beauty brands and film studios create unique, themed products that appeal to both beauty enthusiasts and movie buffs.
3. Customizable Nail Systems - Offering a variety of polish types and press-on options provides consumers with flexible choices to match their individual style preferences.
Industry Implications
1. Beauty and Personal Care - The beauty industry benefits from tapping into pop culture trends, creating products that resonate with current media and entertainment.
2. Entertainment Merchandising - Extending film franchises into beauty product lines enhances brand engagement and offers additional revenue streams for entertainment companies.
3. Consumer Goods Co-creation - Collaborative creation between brands and consumers or other industries fosters unique products that harness cross-industry expertise and appeal.
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