The MAC Carine Roitfeld Collection Showcases Her Secrets
Alexandra Serrano — September 2, 2012 — Fashion
References: maccosmetics & fashion.telegraph
Inspired by the famed iconic editor’s partiality to neutrals, the MAC Carine Roitfeld Collection is a show of unabashed style.
MAC is known for its bold collaborations with eccentric personalities. These have produced a series of cosmetic palettes and products that incorporate color inspiration from each protagonist’s distinctive style. Celebrities such as Daphne Guinness, Nicki Minaj and Beth Ditto’s collections have been strikingly colorful.
MAC’s collaboration with iconic Carine Roitfeld is a complete change of pace. The collection is composed of soft neutrals and dark shadows that make up the starlet’s edgy and effortless signature beauty look. In this promotion video, she shares insight into her stunning style: “tired sexy - this is what I like.” The allure of this collection is bound to resonate well with aspiring Roitfelds.
MAC is known for its bold collaborations with eccentric personalities. These have produced a series of cosmetic palettes and products that incorporate color inspiration from each protagonist’s distinctive style. Celebrities such as Daphne Guinness, Nicki Minaj and Beth Ditto’s collections have been strikingly colorful.
MAC’s collaboration with iconic Carine Roitfeld is a complete change of pace. The collection is composed of soft neutrals and dark shadows that make up the starlet’s edgy and effortless signature beauty look. In this promotion video, she shares insight into her stunning style: “tired sexy - this is what I like.” The allure of this collection is bound to resonate well with aspiring Roitfelds.
Trend Themes
1. Neutrals Makeup - Opportunity for disruptive innovation: Develop a line of cosmetics that focuses exclusively on neutral shades, appealing to consumers who prefer a more natural and effortless look.
2. Eccentric Collaborations - Opportunity for disruptive innovation: Collaborate with unconventional and unique personalities to create cosmetic palettes and products that stand out in the market and attract a wide range of consumers.
3. Effortless Signature Beauty - Opportunity for disruptive innovation: Create a collection of cosmetic products and tutorials that help consumers achieve an effortlessly stylish and edgy beauty look, catering to those who seek a low-maintenance yet fashionable appearance.
Industry Implications
1. Cosmetics - Opportunity for disruptive innovation: Introduce innovative formulation techniques and packaging designs to the cosmetics industry, offering unique and high-performing products that appeal to diverse consumer preferences.
2. Fashion - Opportunity for disruptive innovation: Collaborate with fashion designers and style icons to create makeup collections that align with their brand aesthetics, providing cross-industry collaborations that cater to fashion-conscious consumers.
3. Digital Media - Opportunity for disruptive innovation: Develop digital platforms and tutorials that offer personalized makeup advice and step-by-step guides, revolutionizing the way consumers learn and apply makeup in the age of technology.
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