These strange cosmetic concepts have altered the way brands like MAC Cosmetics, Lancome and Clinic interpret the makeup industry. While the traditional deep red lip rouge has yet to go out of style, new and overtly eccentric concoctions have caught the attention of women throughout the world.
Weight loss lip gloss and lavish mink eyelashes have hit the display windows of retail stores like Sephora. These unusual approaches bring fresh approaches to the aesthetic table, and those in search of memorable looks have heralded these very approaches. Groundbreaking concepts such as vegetable-infused creams have offered a bit of something for everyone, inclusive of the dedicated vegan. By appealing to a slew of new audiences, these products have become marketable ventures.
40 Strange Cosmetic Concepts

40
Fruity Makeup
Creative Cosmetics Turn Your Face into a Watermelon

39
Food Cosmetics. What Vegetable are you Wearing?

38
Homeopathic Cosmetic Branding
KORRES Canada Explains Ingredients
37
Boutique Vending Machines
‘U*tique' Upscale Automated Retail Shopping
36
Color-Changing Glitter Lacquers
The Blaze Glitz on Madison Polish Uses SolarActive Technology
35
Body-Building Makeup
'Abs in a Box for Men' Kit Will Have You Looking like Taylor Lautner
34
Miniature Toy Worlds
Re-Ment Makes Ant-Sized Toy Collection That is Big on Detail
33
Retro Ad-Inspired Cosmetics
The Estée Lauder Mad Men Color Collection is Extra Retro
32
Tattoo Inspired Makeup
Kat Von D Promotes Badass Cosmetics For Sephora
31
Red Meat Cosmetics
Old Meat Marketed as New with Red Dye
30
$62,000 Diamond-Studded Lipstick
Luxury Lips from Guerlain
29
Detailed Naturalistic Packaging
Dr van der Hoog Uses Fruit to Decorate the Company's Product
28
Vampire Cosmetics
Twilight and New Moon Movies Inspire DuHop Make-Up Line
27
Vending Machine Cosmetics
Sephora Launches Make-Up Dispensers at JCPenney
26
Wildlife Cosmetics
Let Primal Instincts Takeover With MAC's Warrior Line
25
Color Chip Cosmetics
Renata Veiga's Pantone Makeup Has a Beautiful Array of Color
24
Mink Eyelashes
Aira Cosmetics Produces PETA-Unfriendly Eye Fringe
23
Frisky Lipgloss
Too Faced Cosmetics Creates a Moody Lip Balm
22
Cute Feline Cosmetics Collections
The Liberty of London x Hello Kitty Collection is Adorable
21
Color-Changing Cosmetics
The Urban Outfitters Mood Lipstick Features Five Tints
20
Sketch-and-Text Branding
Greenpharma Packaging Incoporates Simplicity and Intricacy
19
Vampiric Cosmetics
The Tarte for True Blood Makeup Line is Sensual
18
Food For Beauty, Inside and Out
The Fancl Collaboration Series Ingestible Cosmetics
17
Glow-In-The-Dark Cosmetics
Makeup Forever Flou Night is Undetectable to the Naked Eye
16
Weight Loss Makeup
Shed those Pounds with Purple Lab Huge Lips Skinny Hips Gloss
15
Craptastic Cosmetics
Chicken Poop Lip Goop
14
Weight Loss Lip Gloss
FUZE Slenderize by Too Faced Cosmetics
13
Literary Heroine Manicures
Duri Cosmetic's ‘The Girl With the Dragon Tattoo' Nai
12
Paint Set Cosmetics Packaging
The Aerie Makeup Line is for the Maquillage Maestro
11
Fashion Condoms
NARS Cosmetics Safer Set
10
Makeup Fridges
IDOCI Cosmetic Coolers
9
Vegan Lip Balm
Hurraw! Balm Proves Green Beauty Isn't Only Skin-Deep
8
Illuminating Cosmetic Reflections
The USB Lighted Mirror Makes Putting on Makeup Brighter
7
Tinseltown-Inspired Cosmetics
Erno Laszio Hollywood Collection Influenced by Iconic Muses
6
Geek Makeup
The Combo Compact/Mouse
5
Job-Creating Cleansers
Co-Soap is a Worker Cooperative Using Cosmetics for Good
4
Fairy-Inspired Beauty Lines
PixiGlow Gives Tinker Bell Her Very Own Cosmetic Products
3
French Feline Cosmetics
The Hello Kitty Parisienne Palette is Full of Pastel Colors
2
Barnyard Moisturizers
The Cowshed Cosmetics Line is Way Too Nice for the Farm
1
Ultra Long Shelf-Life Cosmetics
Sterile Nano Cosmetics
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Bold Cosmetics Campaigns
The 'I Only Wear MAC' Campaign Offers A Bold Take on Nude Makeup
Bedazzled High-End Makeup Lines
Guerlain & Shourouk Rhaiem Debut the Holiday 2024 Makeup Capsule
Ultimate Long-Lasting Lipsticks
MAC Locked Kiss 24-Hour Lipsticks Do It All
Fairytale-Inspired Lipsticks
M·A·C Partnered with Disney to Release 'Royal Ball'
Dark-Romance-Inspired Makeup Capsules
ColourPop Introduces its 'A Shadow of Secrets Collection'
Luxury Beauty Brand Launches
La Beauté Louis Vuitton Unveils a New Era of Luxury Beauty
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
Soft-Matte Lip Balms
NYX's Smushy Matte Lip Balm is Infused with Mochi Rice Powder
Luxurious Nude Lipstick Lines
Christian Dior Debuts Its 2025 Addict Nudes N'Roses Collection
Plumping Sensation Lipglosses
The CoverGirl Clean Fresh Yummy Gloss Plumpers Come in 12 Shades
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Clairvoyance-Inspired High-End Makeup Capsules
Chanel Debuted Its Clairvoyance Makeup Collection
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Dog Tag-Like Lip Products
The BRAYE Lipsleek is a Multi-Purpose Accessory
Celebrity Beauty Brands
Goop's Colorblur Glow Balms are Nourishing for the Skin
Whimsical Series-Inspired Cosmetic Collections
ColourPop Introduces a Stranger Things Collection
Opulent Velvety Lipsticks
The Rouge Dior Lipstick Velvet Finish is a Holiday Exclusive
Donut-Inspired Lip Serums
Laneige Launched Four Decadent Glaze Craze Tinted Lip Serums
Plant-Based Lip Treatments
Naturium Introduces Phyto-Glow Collection to Canadian Market
Cartoon-Inspired Makeup Launches
Colourpop is Bringing Back Winx Club X Colourpop Collection 2.0
3-In-1 Lip Glosses
RMS Beauty's New Liplights Cream Lip Gloss Reacts to pH
Riviera-Inspired Lip Shades
Glossier's Summer Capsule Collection Shares Exclusive Ultralip Shades
Aluminum Lipstick Refills
Rouge Experience Refillable Lipstick Features Mono-Material Packaging
Disney-Inspired Lipsticks
Mac's 40 Disney Favourites in Princess Incognito Lasts 10 Hours
National Avocado Day Cosmetics
Wonderskin x Chipotle Unveil a Limited-Edition Green Lip Stain
Next-Gen Moisturizing Cosmetics
Make Up For Ever Super Boost Appeals to Gen Alpha and Gen Z
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Psychodermatology Lip Products
Eyeam's Love Language Lip Bloss Turns Gloss into a Self-Love Tool
Video Game-Inspired Makeup Ranges
The Pat McGrath Labs x Candy Crush Saga Range is Limited-Edition
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Color-Changing Beauty Sticks
Sephora Collection's Color Twisters Change Upon Lip or Cheek Contact
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Collaborative Collection Expansions
Hard Candy and Girl Scouts Bring Back Their Sweetest Collab
90s-Inspired Lip Liners
Mob Beauty's Smooth Precision Waterproof Lip Liner Revives an Iconic Shade
Mattifying Cream Lipsticks
Skkn by Kim is Launching a New Silk Matte Lip Product
Blurred Soft-Focus Cosmetics
The Cloud Touch Finish Collection Meets the Demand for "Cloud Skin"
Functional Mini Cosmetics
MGA’s Miniverse Make It Mini Makeup Features Tiny, Pigmented Products
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Mocktail-Inspired Beauty Masks
ESW Beauty Emphasizes Playful Packaging for Cosmetic Formulations
Pink Floral-Inspired Lip Kits
Estée Lauder Unveiled its Bouquet of Strength Lip Collection
Intricate Fairytale-Like Makeup Sets
Flower Knows Features Four Essential Sets for the Holidays
In-The-Dark Cosmetic Pop-Ups
KissMe Ferme Debuts the Rouge Shop in the Dark Event
Jelly-Inspired Lip Glosses
The Freshian Glass-Like Lip Jelly Glosses can be Playfully Layered
Luxe Brown Beauty Collabs
An IPSY x Pantone Collaboration is Dropping in 2025
Cooling Creamy Lip Oils
Glossier Lip Glaze is Said to Be "the Next-Generation Lip Oil"
Singer-Led Lipstick Campaigns
Olivia Rodrigo Leads Lancôme’s Latest Evolution in Lipstick
Revitalizing Skincare Masks
The Sephora Collection Masks are Convenient and Refreshing
Inclusive Self-Care Cosmetics
CHOC is an Empowering Makeup Brand for Melanin-Rich Skin
Eye Makeup Product Releases
Yves Rocher’s Botanical Eye Essentials Channel Spring Beauty
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
Targeted Luxury Beauty Sets
The U Beauty Holiday Sets Present a Variety of Skincare Solutions
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Coconut-Infused Lip Glosses
E.l.f.'s Lip Plumping Gloss Offers Soothing Hydration
Gold-Themed Cosmetics Calendars
MAC Cosmetics' 24K Holiday Advent Calendar Features New Shades
Limited-Edition Luminous Matte Lipstick
Chanel Debuts the Rouge Allure Velvet Les Perles Lipstick
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Smoothing Skincare-Inspired Lipsticks
CoverGirl Clean Lip Color Lipsticks Come in 24 Shades
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
French-Style Sheer Lipsticks
Bisou Jelly Creates the Look of Shiny, Just-Bitten Lips
Adaptive Lip Plumpers
Too Faced's Lip Injection Lip Blush Takes After a Cosmetic Procedure
Innovative Nail Product Collections
Le Mini Macaron Has Recently Unveiled Several Nail Products
Expansive Rose-Inspired Cosmetic Lines
Nuxe Adds a Plumping Lip Serum to its 'Very Rose' Range
Pigmented Lip-Conditioning Products
Estée Lauder's Pure Color Melt-On Glosstick Brings the Shine
Long-Lasting Lip Glosses
Not Beauty by SZA Debuted a Trio of Hard-Working Lip Essentials
Coagulating Lip Oils
Makeup A Muder's Kiss of Death Lip Oils Create a Blood-Stained Effect
Peptide-Infused Lip Balms
Revolution Beauty's Juicy Peptide Lip Balms Combine Lip Care & Color
Culture-Inspired Lip Shades
The Plasma Lip Compound Tinted in Fortune Celebrates Luck and Elegance
Plush Lip Oils
RMS Beauty’s Legendary Lip Oil is Is a Nourishing Essential
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Saloon-Style Beauty Pop-Ups
Clarins' Sweetheart Saloon Celebrates New Lip Products & Shades
Mood-Boosting Lip Treatments
OLEHENRIKSEN Launched Its First Glimmer Finish Peptide Lip Treatment
90s-Inspired Makeup Revivals
MAC Cosmetics' New Collection Revives Beloved Cool-Tone Colors
Multi-Benefit Lip Treatments
The Outset's Lip Oasis Gossy Treatment Fortifies the Skin Barrier
Sunset-Inspired Blushes
MAC Cosmetics' Strobe Beam Liquid Blush Comes in Warm Reds, Mauves & More
Actress Lip Color Campaigns
The Tom Ford Runway Lip Color Collection is Angelina Jolie-Approved
Inclusive Eye-Makeup Collections
Live Tinted Debuts its Ophthalmologist-Tested 'Legacy Collection'
Low-Cost Luxury-Inspired Cosmetics
Bath & Body Works Everyday Luxuries Collection is Affordable
Creamy Multitasking Lipsticks
Bonjou Beauty's Lipstick is Clean, Versatile, and Nourishing
Menstrual Cycle-Inspired Lipsticks
Evana Presents the Period Red Lipsticks Inspired by the Cycle
Refillable Precision-Tip Lipsticks
NARS' Explicit Lipstick is Optimized for a New Generation
Color-Centric Beauty Packaging
Lumson's Absolute Collection is an Ode to the Color of the Year
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Multi-Use Clear Lipsticks
The M·A·Cximal Sleek Satin Lipstick In The Clear Hydrates Lips & Cheeks
AI-Personalized Lipsticks
Maison M Recommends Flattering Shades with Artificial Intelligence
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Peach-Inspired Makeup Series
ColourPop Launches the ‘Sweet Peach’ Collection as Color of the Month
Liquid Contour Collections
Rare Beauty Debuts Soft Pinch Formula for Sculpting
Opulent Satin Lipsticks
Charlotte Tilbury Unveiled Lunar New Year Lipsticks
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Hydrating Lip Gloss Stains
NYX's Lip I.V. Delivers Vitamin-Infused Hydration, Plus Color & Shine
Melting Lip Balms
e.l.f. Cosmetics Has Introduced Its Glow Reviver Melting Lip Balm
Advanced Mini Lip Balms
fresh Debuts its Mini Color & Care Lip Collection Set
3-in-1 Luxury Lipsticks
Hermès' Silky Lipstick Shine is Comforting, Hydrating & Versatile
Vegan Beauty Pop-Ups
Kosmo will Debut its Collection of Velvety Lipstick Balms
Dimensional Lip Glosses
fwee's 3D Volumizing Gloss Provides an Instant Effect
Anti-Aging Lip Oils
Hourglass' Nº 28 Lip Treatment Oil Features a 24k Gold-Plated Tip
Multidimensional Lip Oils
KIKO's 3D Hydra Lip Oil Delivers Immediate Volume & Lasting Hydration
Lip Balm Range Expansions
Guerlain Expands the KissKiss Bee Glow Pearly Lip Balm Range
Parisian-Inspired Luxury Skincare Lines
clé de peau Beauté Presents City of Dreamlight
Plant Pigment Lipsticks
Le Rouge Français Derives Rich Pigments from Flowers and Roots
Celebratory Cosmetic Collections
The Pixi 25 Years of Glow Collection is Arriving Now
Volumizing Lip Oils
L'Oréal Paris Launces its 'Plump Ambition Hyaluron Lip Oil'
Romantic Lipstick-Balms
Violette_FR's Bisou Balm Mimics the Look of Just-Kissed Lips
Extra-Glossy Lip Oils
The 'Glow Reviver Lip Oil Glimmers' Feature Five Sparkly Shades
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Soft-Matte Lip Mousses
VIEVE's Poutder Achieves a Blurred Look with Nourishing Ingredients
Lip Plumping Glosses
e.l.f.'s Pout Clout Lip Plumping Pen is Made with Fruit Extracts
Multipurpose Beauty Mousses
Fwee's Blurry Pudding Pot Boasts a Viral Fluffy Texture
Fashion-Minded Makeup Products
The LR Zeitgard Signature Range Features 19 Products
Lush-Glow-Effect Korean Glosses
The 'rom&nd Glasting Color Glosses' Boast a Lightweight Formula
Co-Created Beauty Glosses
Convié Creates Community-Focused Beauty Innovations
Lightweight 24-Hour Lipsticks
Revlon ColorStay Limitless Matte Liquid Lipstick is 100% Vegan
Purpose-Driven Beauty Collections
Rare Beauty Debuts Stay Vulnerable Mini Glossy Lip Balm Duo
Celeb-Approved Cosmetic Bundles
Kevyn Aucoin Beauty Unveils Stunning Holiday Makeup Bundles
Lip Treatment Shades
New Shades of The LipSoftie® Tinted Lip Treatment are a Treat for Your Lips
Ultra-Flexible False Eyelashes
V by Velour Delivers the Features Gen Z Beauty Consumers Desire
Multifunctional Mascara Collections
Texen Beauty Partners’ Moon Collection Enhances Lashes & Brows
Creamy Vegan Lipsticks
The Sephora Collection Cream Lip Stain is Infused with Avocado Oil
Comfortable Matte Lipstics
Rare Beauty by Selena Gomez Boasts the Kind Words Matte Lipstick
Whimsically Witchy Cosmetic Collections
The KISS Wicked Collection is Limited-Edition
Recontouring Lip Glosses
Lip Flip Shimmer Gloss is Named After a Procedure for Fuller Lips
Limited-Edition Sugar Lip Treatments
Fresh Debuts Aurora Red, Beach Peach, and Sunset Rose Shades
Deeply Hydrating Lipsticks
Trinny London's Just Joyous Boasts Triple-Action Hyaluronic Acid
Dramatic Luxury Mascaras
Gucci Beauty Has Unveiled Its Latest Mascara — Le Magnétisme
Pickle-Scented Lip Glosses
Blossom's Moisturizing Lip Gloss Tube Features a Tangy Aroma
Luxurious Lip Color Collections
Tom Ford Beauty Boasts the Soleil Ultra-Shine Lip Color Collection
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
Long-Lasting Lip Lineups
Lovechild by Masaba Focuses on Lips with the New Pout Collection
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Ulltra-Vibrant Lip Colors
Smashbox Canada Presents the Long-Lasting Flash FX Lipstick
Anniversary-Celebrating Cosmetic Lines
Thrive Causemetics® Debuts the 10th Anniversary Vault L:ine
Plant-Based Moisturizing Balms
The rom&nd Glasting Melting Balms Offer a Water-Like Glow
Miniature Lip Liner Sets
Charlotte's Iconic Lip Cheat Trio Supports Affordable Product Discovery
Luxe Plumping Glosses
Kevyn Aucoin Beauty Debuts Nostalgic Multi-Finish Lip Collection
Complete Lip Care Collections
Maed Shares Start-to-Finish Lip Products from Scrubs to Bold Color
Multidimensional Natural Lip Liners
Glossier's Lip Line Enhancing Pencils Match Natural Body Tones
Lip Collection Expansions
Core Lip Collection in Ulta in Target