NARS Cosmetics Safer Set
Simon Schmid — October 29, 2008 — Naughty
References: sephora & condomunity
NARS Cosmetics is showing their support for AIDS with the launch of their "Safer Set" kit which consists of a 'Multiple in Orgasm' blush cream stick and two condoms.
NARS, who are know for marketing their products with names like “Deep Throats” (a peach cream stick with shimmer), are making up for their provocative lingo with this step toward spreading STD awareness.
The sale also benefits Amfar, a global player in sex education initiatives.
If you're fine with abstaining, NARS also came up with the Safest Set, which, instead of condoms, includes a little black book listing all the ways to say ‘no’ in the right moment.
NARS, who are know for marketing their products with names like “Deep Throats” (a peach cream stick with shimmer), are making up for their provocative lingo with this step toward spreading STD awareness.
The sale also benefits Amfar, a global player in sex education initiatives.
If you're fine with abstaining, NARS also came up with the Safest Set, which, instead of condoms, includes a little black book listing all the ways to say ‘no’ in the right moment.
Trend Themes
1. STD Awareness Kits - The launch of the 'Safer Set' kit which consists of a 'Multiple in Orgasm' blush cream stick and two condoms suggests an opportunity for companies to create and market STD awareness kits through collaborative initiatives with relevant organizations.
2. Educational Product Names - NARS' controversial product naming strategy means companies that choose candid and audacious product names can drive conversations and inject humor into the highly saturated beauty industry.
3. Creative Niche Bundles - The 'Safer Set' kit by NARS shows an opportunity for the beauty industry to creatively bundle individual products or sets to match the needs of different niche audiences or to support social causes.
Industry Implications
1. Beauty and Cosmetics - Beauty and cosmetics companies can support social and global causes through product launches and collaborative initiatives with organizations focusing on different issues.
2. Sex Education - Companies that focus on sex education have an opportunity to create partnerships with brands, similar to the NARS kit initiative, to sell products that support their educational programs or promote awareness.
3. Awareness Products - The launch of the NARS 'Safer Set' kit demonstrates an opportunity for companies in various industries - such as fashion, beauty, and health - to create products aimed at promoting awareness of social and health issues while providing solution-focused products.
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