Let Primal Instincts Takeover With MAC's Warrior Line
Rainer Takahashi — April 21, 2009 — Fashion
References: maccosmetics
Let loose the wild-side this summer with MAC's new Style Warrior line. Inspired by the jungles of the Amazon and sands of the Sahara, this new line will turn any woman into an exotic princess. With new combination of bright and unforgettable colours alongside stylized zebra and leopard print packaging, it is the perfect way to stay wild and free all summer long.
Implications - The fashion industry thrives on transformation and empowerment. As such, vibrantly colored products and exotic wares are extremely attractive to consumers as the connotation of buying these products alludes to them transforming into better versions of themselves. Marketers can pitch their products as conducive to betterment for increased sales.
Implications - The fashion industry thrives on transformation and empowerment. As such, vibrantly colored products and exotic wares are extremely attractive to consumers as the connotation of buying these products alludes to them transforming into better versions of themselves. Marketers can pitch their products as conducive to betterment for increased sales.
Trend Themes
1. Exotic Cosmetics - Consumers are increasingly attracted to vibrant, exotic packaging and colors, creating an opportunity for cosmetic companies to create product lines inspired by nature.
2. Animal Print Fashion - The use of animal prints in fashion can create a daring and bold look for consumers, leading to increased sales and demand for innovative designs.
3. Nature-inspired Packaging - The use of nature-inspired packaging can differentiate a product in a crowded market and appeal to consumers looking for more eco-friendly and sustainable options.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can capitalize on the trend towards exotic, nature-inspired products by launching new lines of vibrant and sustainable formulas.
2. Fashion and Apparel - The fashion industry can tap into the trend towards animal print designs to create bold and daring looks for consumers.
3. Packaging - The packaging industry can utilize nature-inspired designs to help products stand out on crowded shelves and appeal to environmentally-conscious consumers looking for more sustainable options.
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