Convié Creates Community-Focused Beauty Innovations
Laura McQuarrie — July 11, 2024 — Fashion
References: weareconvie
From ideation to launch, Convié embraces community at every stage of developing beauty products and co-creates innovations with its community. As the brand explains, "Not a single business decision is taken without validating with the community."
At a co-creation cocktail party, community members got to sample early iterations and take home the formula for testing, and months later, the perfected product got the stamp of approval from the community.
Everything from the packaging to the shade names of The Velvet Gloss was developed in collaboration with Convié's passionate community of beauty lovers, who desired a multi-use formula for the lips and cheeks. This versatile, radiance-boosting formula is available in three flattering shades that contain at least 90% ingredients of natural origin, like creamy sunflower seed wax and hydrating coconut oil.
At a co-creation cocktail party, community members got to sample early iterations and take home the formula for testing, and months later, the perfected product got the stamp of approval from the community.
Everything from the packaging to the shade names of The Velvet Gloss was developed in collaboration with Convié's passionate community of beauty lovers, who desired a multi-use formula for the lips and cheeks. This versatile, radiance-boosting formula is available in three flattering shades that contain at least 90% ingredients of natural origin, like creamy sunflower seed wax and hydrating coconut oil.
Trend Themes
1. Community-driven Product Development - Involving the community in every step from ideation to launch can enhance brand loyalty and product relevance.
2. Multi-use Beauty Formulas - Products that serve multiple functions, like Convié's Velvet Gloss, offer versatility and convenience, appealing to modern consumers.
3. Natural Ingredient Focus - Highlighting high percentages of natural ingredients aligns with consumer demand for clean and sustainable beauty products.
Industry Implications
1. Cosmetics - The inclusion of community feedback in product development can revolutionize consumer engagement and product success in the beauty industry.
2. Natural Products - The emphasis on natural ingredients positions products within the booming sector of clean beauty and wellness.
3. Consumer Goods - Utilizing co-creation strategies in product design can transform traditional manufacturing approaches, leading to more personalized offerings.
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