PixiGlow Gives Tinker Bell Her Very Own Cosmetic Products
References: fashionetc & racked
With Twilight and The Hunger Games getting a cosmetics line, Disney is looking to hit up the cosmetic market featuring its own iconic figure with the PixiGlow collection.
Disney will be joining forces with Pixi founder Petra Strand for a cosmetic line inspired by Tinker Bell from Peter Pan. The appropriately named PixiGlow series will feature a large variety of products for the iconic fairy's very own beauty line. These will include "Magic Tink Tint gel lip crayon, Fairytale Face Palette, and Fairy Dust, a shimmering powder encased in a pale green wand decorated with roses," according to Racked.
The PixiGlow will be available at Target in the U.S. and Boots in the U.K. Look for it to hit stores next spring.
Disney will be joining forces with Pixi founder Petra Strand for a cosmetic line inspired by Tinker Bell from Peter Pan. The appropriately named PixiGlow series will feature a large variety of products for the iconic fairy's very own beauty line. These will include "Magic Tink Tint gel lip crayon, Fairytale Face Palette, and Fairy Dust, a shimmering powder encased in a pale green wand decorated with roses," according to Racked.
The PixiGlow will be available at Target in the U.S. and Boots in the U.K. Look for it to hit stores next spring.
Trend Themes
1. Character-inspired Beauty Lines - Opportunities for cosmetics lines inspired by iconic characters can offer unique marketing angles and new product experiences.
2. Nostalgic Brand Collaborations - Partnering with beloved brands from the past can create opportunities for new product lines and marketing campaigns that evoke feelings of nostalgia in consumers.
3. Multifunctional Beauty Products - Creating products that have multiple uses or functions can attract consumers who seek efficiency and versatility in their beauty routines.
Industry Implications
1. Cosmetics - The cosmetic industry can collaborate with popular franchises to offer new and exciting beauty lines that attract a broader range of consumers.
2. Retail - Retailers can draw in consumers through exclusive launches of coveted cosmetic lines, like PixiGlow, that can boost sales and increase in-store traffic.
3. Entertainment - Entertainment companies can leverage their intellectual property to launch into new markets, like cosmetics, which can provide additional revenue streams.
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