Aira Cosmetics Produces PETA-Unfriendly Eye Fringe
Marissa Brassfield — April 5, 2009 — Luxury
References: myminklashes.web-international-inc & luxist
These mink eyelashes by Aira Cosmetics are sure to set PETA in a frenzy. The $250 eye fringe is favored by celebrities like Madonna and Jennifer Lopez, who've used mink as the medium for their impossibly-long red carpet lashes.
According to Luxist, the fur used in the Aira Cosmetics mink eyelashes is harvested by brushing live farm animals. From there, individual hairs are selected to create the eye fringe. I'll stick with mascara.
Implications - Animal-friendly products are consistently increasing in popularity due to consumer awareness about the products they purchase. Social consciousness is an extremely important aspect of modern society, so companies would benefit from producing items that customers can feel comfortable purchasing in regards to their contribution to social and animal rights.
According to Luxist, the fur used in the Aira Cosmetics mink eyelashes is harvested by brushing live farm animals. From there, individual hairs are selected to create the eye fringe. I'll stick with mascara.
Implications - Animal-friendly products are consistently increasing in popularity due to consumer awareness about the products they purchase. Social consciousness is an extremely important aspect of modern society, so companies would benefit from producing items that customers can feel comfortable purchasing in regards to their contribution to social and animal rights.
Trend Themes
1. Animal-friendly Products - Companies have the opportunity to cater to the growing demand for animal-friendly products by creating alternatives to mink eyelashes.
2. Consumer Awareness - The rise in consumer awareness about the ethical implications of their purchases presents an opportunity for businesses to provide transparent and socially-conscious products.
3. Social Consciousness - With social consciousness becoming increasingly important, there is potential for disruptive innovation in industries that prioritize sustainability and animal rights.
Industry Implications
1. Cosmetics - The cosmetics industry can explore alternatives to mink eyelashes and focus on creating cruelty-free and eco-friendly products.
2. Fashion - The fashion industry has the opportunity to promote animal-friendly fashion trends and adopt sustainable practices.
3. Beauty Products - Manufacturers of beauty products can develop innovative and cruelty-free alternatives to traditional animal-based cosmetic items.
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