Estée Lauder Unveiled its Bouquet of Strength Lip Collection
Debra John — October 1, 2024 — Social Good
References: esteelauder & ulta
Estée Lauder has launched the 'Bouquet of Strength Lip Collection,' a specially curated set aimed at supporting 'The Estée Lauder Companies' Breast Cancer Campaign.' This limited-edition collection features a full-size 'Pure Color Crystal Lipstick' in the shade 'Crystal Baby,' which is characterized by a light pinky peach shade with warm undertones, providing a soft and appealing finish. Complementing this lipstick is a travel-size Lip 'Gloss in Pink Peony,' which offers a gentle baby pink hue that adds a subtle shine to the lips.
Furthermore, the collection includes a 'Double Wear 24H Stay-in-Place Lip Liner in 15 Blush.' This lip liner features a matte finish in a dusty pink shade, designed to enhance and prolong the wear of the lipstick. Notably, the "peony design within the collection symbolizes the resilience of fighters, survivors, and supporters in the fight against breast cancer, illustrating the strength found in unity."
Image Credit: Estée Lauder
Furthermore, the collection includes a 'Double Wear 24H Stay-in-Place Lip Liner in 15 Blush.' This lip liner features a matte finish in a dusty pink shade, designed to enhance and prolong the wear of the lipstick. Notably, the "peony design within the collection symbolizes the resilience of fighters, survivors, and supporters in the fight against breast cancer, illustrating the strength found in unity."
Image Credit: Estée Lauder
Trend Themes
1. Charity-driven Cosmetics - Products that support charitable causes, like Estée Lauder's Bouquet of Strength Lip Collection, align with consumer values and help brands connect on a deeper level.
2. Ethical Beauty Initiatives - Estée Lauder's commitment to breast cancer campaigns through its new lip kit showcases a rising trend of beauty brands integrating ethical initiatives into product launches.
3. Floral-inspired Beauty Products - The use of floral themes, exemplified by the peony design in Estée Lauder's lip collection, mirrors a growing consumer interest in nature-inspired and symbolic beauty products.
Industry Implications
1. Cosmetics - Innovations like Estée Lauder's dedicated lip collection represent how the cosmetics industry can leverage cause-based marketing to enhance brand loyalty.
2. Non-profit Collaborations - The partnership between beauty brands and non-profits in creating purpose-driven products represents a thriving intersection in the business landscape.
3. Luxury Goods - Limited-edition products with philanthropic aspects, such as the Bouquet of Strength Lip Collection, indicate a trend where the luxury goods sector is increasingly integrating social responsibility.
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