OLEHENRIKSEN Launched Its First Glimmer Finish Peptide Lip Treatment
Laura McQuarrie — October 25, 2024 — Fashion
References: olehenriksen & wwd
OLEHENRIKSEN's limited-edition Pout Preserve Peptide Lip Treatment boasts a mauve-pink tint, a Strawberry Sorbet flavor and a mood-boosting glimmering formula that instantly hydrates and enhances elasticity, and clinically supports fuller-looking lips in just a week.
I Love Me is a new version of the viral lip treatment that invites beauty lovers to indulge in "micro-moments of joy" and enjoy softer, plumper, visibly fuller-looking lips. With its glossy pearlescent finish, this lip treatment swipes on to share the benefits of ingredients like botanical oils, kokum butter and lip-specific peptides.
OLEHENRIKSEN's first Glimmer formula shade was co-developed and launched with fashion designer Anine Bing, announced as the brand's global Scandi Brand Advisor in December 2023. The campaign surrounding the new product celebrates their shared Scandinavian heritage and mutual commitment to self-love.
I Love Me is a new version of the viral lip treatment that invites beauty lovers to indulge in "micro-moments of joy" and enjoy softer, plumper, visibly fuller-looking lips. With its glossy pearlescent finish, this lip treatment swipes on to share the benefits of ingredients like botanical oils, kokum butter and lip-specific peptides.
OLEHENRIKSEN's first Glimmer formula shade was co-developed and launched with fashion designer Anine Bing, announced as the brand's global Scandi Brand Advisor in December 2023. The campaign surrounding the new product celebrates their shared Scandinavian heritage and mutual commitment to self-love.
Trend Themes
1. Mood-enhancing Beauty Products - Beauty products that improve emotional well-being are gaining popularity, leveraging the psychological benefits of color and scent to create a more enjoyable user experience.
2. Peptide-based Skincare - The rise in peptide-infused skincare products highlights their efficacy in promoting hydration, elasticity, and youthful appearance, driving demand for advanced anti-aging solutions.
3. Collaborative Product Launches - Partnerships with influencers and designers for product development are creating unique brand narratives and increasing consumer engagement through limited-edition releases.
Industry Implications
1. Beauty and Personal Care - Emerging trends in mood-boosting and functional lip treatments are transforming consumer experiences and expectations in the beauty sector.
2. Wellness - Intersections of beauty and wellness industries are expanding, as products that offer both aesthetic and emotional benefits attract health-conscious consumers.
3. Fashion and Lifestyle - Collaborations between beauty brands and fashion designers are blending aesthetic appeal with lifestyle trends, influencing new product developments and marketing strategies.
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