Now that the back-to-school season has begun, kids will eagerly anticipate recess and the opportunity to rush home after school to immerse themselves in the excitement of the September 2023 toy trends.
Classic toys are captivating a new generation with engaging features and technologies, as evidenced by experiment-based action figure playsets, voice-controlled robot dogs and foam blasters boasting precision accuracy. This harmonious blend of nostalgia and innovation ensures that timeless toys continue to spark joy and creativity in today's youth. Millennial and Gen Z parents, who played with these toys in their youth, can confidently make entertaining purchases, especially during periods of tight finances, knowing that these toys will be a worthy investment with value added.
Top 30 Toys Trends in September
From Braille Building Blocks to Paranormal Fashion Dolls:
Laura McQuarrie — Sep 30, 2023 — Life-Stages

30
Nature-Inspired Building Block Sets
The LEGO Seven Natural Wonders of the World Sets are Detailed

29
Anime-Themed QSR Toys
The McDonald's Japan Pokémon Natsumatsuri Happy Set Comes in Three Stages

28
Insanely Intricate LEGO Cars
MoonGravity06's LEGO Rolls-Royce Phantom is Impressively Detailed
27
Mesmerizing Gyroscopic Desk Toys
The Gyro Spin Spectre from Ghost Design is Precision-Machined
26
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
25
Revolutionary Flying Disc
The Spin Pro Can be Thrown Like a Ball for Lasting Fun
24
Instant Noodle Model Cars
The Dream Tomica Cup Noodle Collection Includes Seven Models
23
Interactive Sensory Tables
The Fisher-Price Sensory Bright Light Station Offers Six Play Modes
22
Celebratory Cinematic Toy Sets
The Jada Toys Jurassic Park 30th Anniversary Nano Scene is Tiny
21
Beginner-Friendly Guitar Models
The Fender x Loog Collection For Kids Has Two Guitar Styles
20
Sitcom-Themed Doll Lines
Polly Pocket Teams Up with Warner Bros. Discovery for Collector Series
19
Paranormal Fashion Dolls
The Monster High Annabelle Doll Was Inspired by The Conjuring
18
Wizard-Inspired LEGO Sets
LEGO Announces the New Harry Potter Gringotts Bank Set
17
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
16
Voice-Controlled Robot Dogs
Petoi Recently Introduced the Palm-Sized Bittle X Companion
15
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
14
Optimized Accuracy Foam Blasters
The Nerf Pro Stryfe X Uses Half-Length Foam Darts
13
Building Block Aircraft Sets
The LEGO Concorde Set Commemorates Aviation Excellent
12
Game-Themed Plush Toys
Square Enix Releases a Series of Final Fantasy-Themed Cube Plushies
11
Wacky Ice Cream Games
Kitten Games is a New Line of Tabletop Games for Kids
10
Pocket-Sized Stress-Relief Toys
The YIJOO is a Magnet-Equipped Fidget Toy that Reduces Stress
9
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
8
Fashion Doll Board Games
Hasbro's Monopoly: Barbie Edition Has Players Build a Dreamhouse
7
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
6
Braille Building Blocks
LEGO's Play with Braille Bricks Teach Kids with Visual Impairments to Read
5
Pop Culture-Inspired LEGO Sets
The LEGO Marvel Captain America Shield Set is an Impressive Replica
4
Playful Wizard Toy Collections
Schleich and Warner Bros. Launch Wizarding World™
3
Socialite-Inspired Doll Designs
The Mini Bratz x Kylie Collectibles Collection is Available Now
2
NFT-Enabled Cartoon Toys
Cryptoys Announces the New Mickey Mouse and Yoda Collectible Toys
1
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
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Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
LNY-Inspired Toys
LEGO's Lunar New Year Collection Offers Celebration and Creativity
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Lifesize 90s Doll Experiences
Airbnb Presents 'Playdate at Polly Pocket’s Compact'
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Outdoor Anime QSR Toys
These McDonald's Japan Pokémon Happy Meal Toys Come in Eight Styles
Cartoon-Inspired Children's Fashion
The PAW Patrol x PatPat Line Presents an Exciting Collab
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Lego-Centric Apps
The 'Brick My World' App Turns Reality into LEGO Creations
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Angelic Digital Pet Toys
Bandai's Tamagotchi Angel Has Been Revived for a New Generation
Beauty-Inspired Slime Toys
Gui Gui Makes Gen Alpha's Skincare Obsession Age-Safe & Fun
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Minimalist Play Furniture
Blueberry and Third Specializes in Slick and Stylish Toys
Cuddly Costumed Dolls
The Barbie Cutie Reveal Care Bears Series Shares Fun Surprises
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Toy Brick-Inspired Luggage Sets
LEGO Introduces a New Bright Trolley and Backpack Set
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Shareable QSR Meal Toys
McDonald's Happy Meal Now Offers Two Toys to Gift this Holiday Season
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Air-Powered Racer Toys
The Air-Power Turbo Racer Travels Up to 30 Feet at 13 Feet Per Second
Auto Cartoon Plushies
TeeTurtle Dropped the 'Transformers Reversible Plushies'
Squishable Construction Toys
Squishmallows x BLDR Playsets Feature Soft Belly Pieces
Collectible Sensory Toys
Moj Moj Delights Kids and Adults with Textures, Characters & Surprises
Plush Toy QSR Meals
McDonald's Presents the Special Squishmallows Happy Meal Offer
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Nostalgic LEGO Roller Skates
The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Digital Magnetic Toy Models
The Tenki Spliced Magnetic Attraction Toy is Educational
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Retro Doll-Themed Cameras
Retrospekt's Barbie Film Camera Collection is Nostalgically Vibrant
Cubic Video Game Candies
The PEZ Minecraft Collection is Arriving in September
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Iconic Franchise Puzzle Partnerships
LEGO and Pokémon Join Forces on a Multi-Year Partnership
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Celebratory Stacking Game Consoles
The Tetris Forever Handheld Video Game Console Marks 40 Years
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Reimagined Age-Inclusive Classic Games
Ageless Innovation Recently Debuted YAHTZEE Slots
Easter-Themed Animation Merch
CandyRific Gabby's Dollhouse Products Will Arrive in the Spring
Vibrant Slime Collections
Sloomoo Institute Introduced 18 Colorful Slimes
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Supportive Back-to-School Campaigns
Staples Canada Has Unveiled Its 2024 Back-to-School Campaign
Child-Forward Travel Planning Kits
Trip Jones Offers Kid-Friendly Travel Planning
Building Block Game Consoles
LEGO and Nintendo are Releasing a Game Boy Building Block Set
Crystal Floral Arrangement Kits
Cra-Z-Art's DIY Crystal Floral Kits Double as Decor for All Ages
Anniversary Virtual Pet Toys
Tamagotchi Connection is Back for the Toy's 20th Anniversary
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Show-Inspired Lego Sets
LEGO Bluey Sets are a Creative Collaboration for Young Builders
Branded Education Engagement Reports
The LEGO Education Report Offers a Look into the Classroom
Gen Z-Focused Bag Charms
Travel Blue Launches the Memory Collection to Appeal to Gen Z Shoppers
Hatching Duck Toys
Pets Alive's Mama Duck Surprise Hatches Ducklings and Fun Reveals
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Interchangeable Themed Shoe Charms
Coach Debuts Shoe Charms to Captivate Gen Z Audiences
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Creativity-Focused One-Day Activations
Crayola Canada Celebrates National Crayon Day in Toronto
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Magnetic Building Playsets
Moose Toys' Tile Town Has Dynamic Action Tiles to Spark Imagination
Racing Video Game-Inspired Blocks
LEGO Introduces the Dynamic Super Mario Kart Set
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Fragrant Rollerball Toys
Yummiland Num Noms Body Scents Helps Gen Alpha Create DIY Scents
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Reimagined Film Brick-Form Shows
LEGO Recreates Iconic Pixar Films for Bricktoons on Disney+
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
Technology Gap-Addressing Education Initiatives
Best Buy Canada Launches Teen Tech for Tomorrow
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Gender-Neutral Stroller Toys
Hart & Hero's Herotron Challenges the Gender Play Gap
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Nostalgic Revived Crayon Colors
Crayola is Bringing Back Some Retired Colors of its Archives
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Mint-Tonal Retro Radios
Lego Launches a New Nostalgic Radio Design with Vintage Detailing
Travel-Ready Racing Toys
Compact Flat 2 Fast Card Racers Launch from Flat
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Magnetic Building Tiles
Magna-Tiles Introduces its 'MicroMags' Product Line for Young Builders
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Collectible Baby Smartphone Capsules
Sonny Angel and CASETiFY Launch a Phone Case Collaboration
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options