Now that the back-to-school season has begun, kids will eagerly anticipate recess and the opportunity to rush home after school to immerse themselves in the excitement of the September 2023 toy trends.
Classic toys are captivating a new generation with engaging features and technologies, as evidenced by experiment-based action figure playsets, voice-controlled robot dogs and foam blasters boasting precision accuracy. This harmonious blend of nostalgia and innovation ensures that timeless toys continue to spark joy and creativity in today's youth. Millennial and Gen Z parents, who played with these toys in their youth, can confidently make entertaining purchases, especially during periods of tight finances, knowing that these toys will be a worthy investment with value added.
Top 30 Toys Trends in September
From Braille Building Blocks to Paranormal Fashion Dolls:
Laura McQuarrie — Sep 30, 2023 — Life-Stages
30
Nature-Inspired Building Block Sets
The LEGO Seven Natural Wonders of the World Sets are Detailed
29
Anime-Themed QSR Toys
The McDonald's Japan Pokémon Natsumatsuri Happy Set Comes in Three Stages
28
Insanely Intricate LEGO Cars
MoonGravity06's LEGO Rolls-Royce Phantom is Impressively Detailed
27
Mesmerizing Gyroscopic Desk Toys
The Gyro Spin Spectre from Ghost Design is Precision-Machined
26
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
25
Revolutionary Flying Disc
The Spin Pro Can be Thrown Like a Ball for Lasting Fun
24
Instant Noodle Model Cars
The Dream Tomica Cup Noodle Collection Includes Seven Models
23
Interactive Sensory Tables
The Fisher-Price Sensory Bright Light Station Offers Six Play Modes
22
Celebratory Cinematic Toy Sets
The Jada Toys Jurassic Park 30th Anniversary Nano Scene is Tiny
21
Beginner-Friendly Guitar Models
The Fender x Loog Collection For Kids Has Two Guitar Styles
20
Sitcom-Themed Doll Lines
Polly Pocket Teams Up with Warner Bros. Discovery for Collector Series
19
Paranormal Fashion Dolls
The Monster High Annabelle Doll Was Inspired by The Conjuring
18
Wizard-Inspired LEGO Sets
LEGO Announces the New Harry Potter Gringotts Bank Set
17
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
16
Voice-Controlled Robot Dogs
Petoi Recently Introduced the Palm-Sized Bittle X Companion
15
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
14
Optimized Accuracy Foam Blasters
The Nerf Pro Stryfe X Uses Half-Length Foam Darts
13
Building Block Aircraft Sets
The LEGO Concorde Set Commemorates Aviation Excellent
12
Game-Themed Plush Toys
Square Enix Releases a Series of Final Fantasy-Themed Cube Plushies
11
Wacky Ice Cream Games
Kitten Games is a New Line of Tabletop Games for Kids
10
Pocket-Sized Stress-Relief Toys
The YIJOO is a Magnet-Equipped Fidget Toy that Reduces Stress
9
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
8
Fashion Doll Board Games
Hasbro's Monopoly: Barbie Edition Has Players Build a Dreamhouse
7
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
6
Braille Building Blocks
LEGO's Play with Braille Bricks Teach Kids with Visual Impairments to Read
5
Pop Culture-Inspired LEGO Sets
The LEGO Marvel Captain America Shield Set is an Impressive Replica
4
Playful Wizard Toy Collections
Schleich and Warner Bros. Launch Wizarding World™
3
Socialite-Inspired Doll Designs
The Mini Bratz x Kylie Collectibles Collection is Available Now
2
NFT-Enabled Cartoon Toys
Cryptoys Announces the New Mickey Mouse and Yoda Collectible Toys
1
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Celebratory Sci-Fi Toy Sets
The LEGO Star Wars 25th Anniversary Collection Has Five Sets
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
Outdoor Anime QSR Toys
These McDonald's Japan Pokémon Happy Meal Toys Come in Eight Styles
Cartoon-Inspired Children's Fashion
The PAW Patrol x PatPat Line Presents an Exciting Collab
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Angelic Digital Pet Toys
Bandai's Tamagotchi Angel Has Been Revived for a New Generation
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Minimalist Play Furniture
Blueberry and Third Specializes in Slick and Stylish Toys
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Superhero-Themed Puzzled Advent Calendars
LEGO Unveils a Festive Avengers Advent Calendar
Toy Brick-Inspired Luggage Sets
LEGO Introduces a New Bright Trolley and Backpack Set
Shareable QSR Meal Toys
McDonald's Happy Meal Now Offers Two Toys to Gift this Holiday Season
Reimagined Toy Block Designs
The LEGO Lofi Girl Reimagines the Iconic Musical Icon
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Nostalgic LEGO Roller Skates
The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Travel-Inspired Toy Catalogs
The Tennessee Playcation Catalog Shares the Joy of Travel
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Digital Magnetic Toy Models
The Tenki Spliced Magnetic Attraction Toy is Educational
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Retro Doll-Themed Cameras
Retrospekt's Barbie Film Camera Collection is Nostalgically Vibrant
Cubic Video Game Candies
The PEZ Minecraft Collection is Arriving in September
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Iconic Toy Retailer Expansions
Toys"R"Us Canada Amplifies Retail Presence Ahead of Holiday Season
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Big Apple Toy Blocks
These Machi Town (New York) Blocks by kiko+ Encourage Creative Play
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Kid-Friendly Telescopes
The LeapFrog Magic Adventures Telescope Shares Images Taken by NASA
Squishy QSR Toy Collaborations
McDonald's Squishmallows Happy Meal Arrives on December 26
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Supportive Back-to-School Campaigns
Staples Canada Has Unveiled Its 2024 Back-to-School Campaign
Anniversary Virtual Pet Toys
Tamagotchi Connection is Back for the Toy's 20th Anniversary
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Branded Education Engagement Reports
The LEGO Education Report Offers a Look into the Classroom
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Hatching Duck Toys
Pets Alive's Mama Duck Surprise Hatches Ducklings and Fun Reveals
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Reprogrammable Robot Companions
Quarky Teaches Kids AI, Robotics and Programming Through Play
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Magnetic Building Playsets
Moose Toys' Tile Town Has Dynamic Action Tiles to Spark Imagination
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Racing Video Game-Inspired Blocks
LEGO Introduces the Dynamic Super Mario Kart Set
Mess-Free Eco Craft Kits
Brainstorm's Create N Colour Let Kids Magically Paint with Water
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Reimagined Film Brick-Form Shows
LEGO Recreates Iconic Pixar Films for Bricktoons on Disney+
Expansive Seasonal Confectionery Collections
The Nestlé Christmas 2023 Range Has New and Old Faves
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
VR Buildable Biome Games
LEGO Bricktales is an Immersive Adventure Puzzle Game
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Stone-Like Supportive Toys
Play Maker Stapelstein Expands to the American Market
Gender-Neutral Stroller Toys
Hart & Hero's Herotron Challenges the Gender Play Gap
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Mint-Tonal Retro Radios
Lego Launches a New Nostalgic Radio Design with Vintage Detailing
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Magnetic Building Tiles
Magna-Tiles Introduces its 'MicroMags' Product Line for Young Builders
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Collectible Baby Smartphone Capsules
Sonny Angel and CASETiFY Launch a Phone Case Collaboration
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
3D-Scanning Block Devices
Ascand for Lego 3D Scanner Brings Everyday Objects to Life
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures