The Dream Tomica Cup Noodle Collection Includes Seven Models
Michael Hemsworth — August 1, 2023 — Life-Stages
References: nissinfoods & soranews24
The Dream Tomica Cup Noodle Collection is a series of toy cars being launched in Japan to provide avid instant noodle fans with a way to show off their prowess.
The model toy cars feature the likeness of a pack of Nissin Cup Noodle instant noodles, but are paired on the base with a set of wheels to support being rolled around or raced. The cars come in seven styles to choose from that correspond to a different flavor of instant noodles and feature tabs for lifting up the lid on the top to reveal a faux version of the ingredients hiding inside.
The Dream Tomica Cup Noodle Collection is slated to arrive this September at Tomica retailers across Japan.
The model toy cars feature the likeness of a pack of Nissin Cup Noodle instant noodles, but are paired on the base with a set of wheels to support being rolled around or raced. The cars come in seven styles to choose from that correspond to a different flavor of instant noodles and feature tabs for lifting up the lid on the top to reveal a faux version of the ingredients hiding inside.
The Dream Tomica Cup Noodle Collection is slated to arrive this September at Tomica retailers across Japan.
Trend Themes
1. Toy Car Collectibles - The Dream Tomica Cup Noodle Collection taps into the trend of collectible toy cars, providing instant noodle fans with a unique way to display their passion.
2. Food Brand Collaborations - The collaboration between Nissin Cup Noodles and Dream Tomica highlights the trend of food brands venturing into partnerships with toy manufacturers to create unique collectible items for their fans.
3. Niche Fan Merchandise - The Dream Tomica Cup Noodle Collection caters to the niche market of instant noodle enthusiasts, offering them exclusive merchandise to showcase their devotion.
Industry Implications
1. Toy Manufacturing - The Dream Tomica Cup Noodle Collection presents an opportunity for toy manufacturers to explore collaborations with popular food brands to create unique collectible items and tap into niche markets.
2. Food and Beverage - The collaboration between Nissin Cup Noodles and Dream Tomica demonstrates a potential area for food and beverage companies to expand their branding efforts and reach new audiences through partnerships with toy manufacturers.
3. E-commerce - The release of the Dream Tomica Cup Noodle Collection opens up potential avenues for e-commerce platforms to create exclusive online marketplaces catering to niche fan merchandise, capitalizing on the demand for unique collectibles.
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