Polly Pocket Teams Up with Warner Bros. Discovery for Collector Series
Grace Mahas — July 24, 2023 — Life-Stages
References: shop.mattel
In anticipation of International Friendship Day, which falls on Sunday, July 30th, Polly Pocket has joined forces with Warner Bros. Discovery Global Consumer Products to launch a special collector series. The first installment of this series is set to relive the nostalgia of the iconic TV show FRIENDS.
Polly Pocket, part of the core Mattel doll family, will bring the beloved characters of Ross, Rachel, Monica, Joey, Phoebe, and Chandler to micro scale. The first compact in the Polly Pocket partnership series features the entire FRIENDS gang at Central Perk, replicating some of the best moments from the show.
Polly Pocket is now venturing into the collector market with her iconic compact form. With the Polly Pocket partnership series, Mattel aims to tap into millennial nostalgia while expanding into new properties. By embracing the FRIENDS fandom and capitalizing on the 90s trend, this collector series is expected to resonate with both kids and adults alike.
Polly Pocket, part of the core Mattel doll family, will bring the beloved characters of Ross, Rachel, Monica, Joey, Phoebe, and Chandler to micro scale. The first compact in the Polly Pocket partnership series features the entire FRIENDS gang at Central Perk, replicating some of the best moments from the show.
Polly Pocket is now venturing into the collector market with her iconic compact form. With the Polly Pocket partnership series, Mattel aims to tap into millennial nostalgia while expanding into new properties. By embracing the FRIENDS fandom and capitalizing on the 90s trend, this collector series is expected to resonate with both kids and adults alike.
Trend Themes
1. Collector Doll Lines - The collaboration between Polly Pocket and Warner Bros. Discovery presents an opportunity for other toy manufacturers to create collector doll lines based on iconic TV shows.
2. Nostalgia Marketing - Mattel's decision to tap into millennial nostalgia with the FRIENDS-themed Polly Pocket series highlights the potential for other businesses to capitalize on 90s trends and appeal to adult consumers.
3. Expanding Into New Properties - Polly Pocket's partnership with Warner Bros. Discovery demonstrates the potential for toy brands to extend their reach and target new audiences by collaborating with established entertainment franchises.
Industry Implications
1. Toy Manufacturing - The launch of the FRIENDS-themed Polly Pocket collector series suggests opportunities for toy manufacturers to create nostalgic collector items and expand their product offerings.
2. Entertainment Licensing - The collaboration between Polly Pocket and Warner Bros. Discovery highlights the potential for licensing companies to partner with toy brands and create collector series based on popular TV shows and films.
3. Marketing and Branding - The success of the Polly Pocket collector series demonstrates the effectiveness of marketing strategies that tap into nostalgia and target specific consumer demographics, offering opportunities for other brands to employ similar tactics.
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