LEGO's Play with Braille Bricks Teach Kids with Visual Impairments to Read
Laura McQuarrie — August 24, 2023 — Life-Stages
References: lego & famouscampaigns
LEGO is introducing Play with Braille bricks for blind and partially sighted children so that young ones with vision impairments can learn to read as they play. These unique LEGO bricks coded with braille have been in development and testing since 2020 by schools and services that work with visually impaired children. Now, these specialty bricks are being made available to the public just in time for back-to-school season.
In the LEGO Play with Braille English set, kids and parents will find baseplates to build on, and play starters that provide an introduction on the best ways to orient, attach and stack the bricks. Created for kids ages six and up, the set contains 284 bricks with numbers and letters in braille.
In the LEGO Play with Braille English set, kids and parents will find baseplates to build on, and play starters that provide an introduction on the best ways to orient, attach and stack the bricks. Created for kids ages six and up, the set contains 284 bricks with numbers and letters in braille.
Trend Themes
1. Inclusive Education - LEGO's introduction of Play with Braille bricks highlights the trend of inclusive education by providing a learning tool for children with visual impairments.
2. Multisensory Learning - The development of braille-coded LEGO bricks demonstrates the trend towards multisensory learning, bridging the gap between tactile and visual experiences for children.
3. Accessible Play - LEGO's Play with Braille bricks taps into the trend of accessible play, offering children with visual impairments a way to engage in creative play while learning to read.
Industry Implications
1. Toy Industry - The introduction of Play with Braille bricks expands the potential market within the toy industry by catering to the needs of children with visual impairments.
2. Education Industry - Incorporating braille-coded LEGO bricks into educational settings presents an opportunity for the education industry to enhance learning experiences for visually impaired students.
3. Assistive Technology Industry - The development of specialized LEGO bricks for children with visual impairments highlights the potential for innovation within the assistive technology industry.
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