From pop-up dog parks to metaverse hubs for K-pop fans, the most notable September 2023 interactive ads take marketing to a whole new level, focusing on engaging and authentic experiences. One significant theme in interactive advertising includes brands setting up booths that encourage intimacy and honesty from consumers. For instance, Colgate's Totally Honest pop-up aims to foster candid conversations about dental health. Similarly, the Malibu Confession Booth celebrates genuine self-expression, inviting individuals to share in a safe and accepting space. These initiatives emphasize the value of building trust and meaningful connections between brands and consumers through authentic, open dialogues.
Another prominent trend in interactive advertising is the push for inclusivity and social responsibility. Brands are increasingly using their platforms to support meaningful causes and advocate for positive change. For instance, car rental company Localiza has launched campaigns that help people with Down syndrome learn to drive. Additionally, beauty brands are aligning with Indigenous communities to support and empower these communities through their marketing efforts.
Top 30 Interactive Ads in September
From Branded Departure Boards to Cologne Refund Programs:
Laura McQuarrie — Sep 30, 2023 — Marketing

30
Cologne Refund Programs
The 'Logne Forgiveness Program Refunds Expensive Cologne

29
Golden Tickets Treasure Hunts
Cj Hendry x Phillips Debut a Willy Wonka Style Treasure Hunt
28
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
27
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
26
Cheeky Dog Birthday Kits
Lazy Dog Cookie Co. Enhances Its Product Range with New Additions
25
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
24
Honest Oral Care Initiatives
Colgate Totally Honest Challenges People to Come Clean
23
Waterside Finals Experiences
The SS evian Offers a Unique Perspective of the US Open
22
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
21
Automated eCommerce Marketing Tools
Klaviyo Simplifies the Campaign Creation and Reachout Process
20
Mobile AI Skin Tools
The Elemis AI Skin Experience Shares Product Education & Recommendations
19
Automated Customer Engagement Services
'Braze AI' Uses AI for Reachouts Through Various Channels
18
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
17
Judgment-Free Confession Booths
The Malibu Confession Booth Celebrates Authentic Self-Expression
16
QSR Blimp Restaurant Experiences
The Subway in the Sky Promotion Will Arrive in Four Locations
15
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
14
Pop-Up Dog Parks
PetSafe's Unleashed Dog Park is a Destination for People & Pets Alike
13
Funny Fruit Snack Storybooks
The Welch's 'Sometimes It’s Not Stealing' Storybook is Cheeky
12
K-Pop Fan Hubs
BLACKPINK THE PALACE on Roblox Invites Fans into an Immersive Experience
11
Kid-Friendly Aviation Programs
easyJet's Summer Flight School Challenges Gender Stereotypes
10
Wellness-Themed Rental Pop-Ups
Wander Partners with Good Pharma to Showcase its Offerings
9
Inclusive Driving Campaigns
Localiza Will Help People with Down Syndrome Learn How to Drive
8
Indigenous-Supporting Cosmetics Brands
Cheekbone Beauty Drives its Loyalty Program with Good Deeds
7
CBD Beverage Sports Partnerships
Day One Beverages Partners with Phoenix Rising FC
6
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
5
Leader-Commemorating Restaurant Promotions
Nando's PERi-PERi Commemorated Mandela Day This Year
4
Teacher-Supporting Back-to-School Campaigns
Staples Canada Aims to Support Teachers
3
Yearlong Pasta Giveaways
Giadzy Debuted an Exciting Giveaway: A Year of Pasta Delights
2
Magazine-Curated Cannabis Products
In July 2023, MARY Magazine Debuts Its Partnership with NTWRK
1
Slider-Themed Recipe Contests
There's a Contest for the Best Recipe Using White Castle Sliders
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
AI-Created Luggage Campaigns
LANCEL's New Voyage Ai Campaign Launched on June 7th
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
AI-Powered Creative Marketing Tools
RYA x Qrious Insight Partner for Ad Campaign Generation
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Airline Highlight Advertisements
Spirit Airlines 'More Fly' Campaign is A Fresh Take on Travel
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Auto-Focused AI Marketing Tools
Dealer Creative AI Boosts Social Media Content for Dealerships
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Digital Twin Advertising Partnerships
Coca-Cola's New Partnership Harnesses Nvidia's AI Technology
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Rebranded Tourism Solution Platforms
Clicktripz Rebrands itself to 'Tiki' with AI Ambassadors
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Immersive Summer Pop-Ups
Guildford Town Centre Will Present the 'Spring Fling' Pop-Up Experience
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Serum-Dispensing Billboards
The Inkey List's Hydrating Billboard Shares Free Hyaluronic Acid Serum
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Traveler-Focused Pet Hubs
Mars Unveils a New Pet-Focused Hub in Collaboration with TripAdvisor
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
AI-Generated Ad Tools
X’s Grok Could Transform Marketing for Brands
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Mobile Collagen-Branded Trucks
Revive Collagen Boosts Engagement with Branded Mobile Truck
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
AI Video Advertisement Generators
AdCreative.ai Showcases anAI-Powered Product Videoshoot Model
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Miniature Billboard Ads
Little Canada's Mini Media Initiative Spotlights Brands on Tiny Billboards
Seasonal Book Retail Promotions
Indigo Launches Multi-Category Holiday Deals with E-Reader Focus
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Post-Holiday Retail Promotions
The One Stop Big Brands Low Prices Campaign is Packed with Savings
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Interactive Ad Tools
Create Interactive Ads for More Engagement and Installs with PlayBuild
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign