From pop-up dog parks to metaverse hubs for K-pop fans, the most notable September 2023 interactive ads take marketing to a whole new level, focusing on engaging and authentic experiences. One significant theme in interactive advertising includes brands setting up booths that encourage intimacy and honesty from consumers. For instance, Colgate's Totally Honest pop-up aims to foster candid conversations about dental health. Similarly, the Malibu Confession Booth celebrates genuine self-expression, inviting individuals to share in a safe and accepting space. These initiatives emphasize the value of building trust and meaningful connections between brands and consumers through authentic, open dialogues.
Another prominent trend in interactive advertising is the push for inclusivity and social responsibility. Brands are increasingly using their platforms to support meaningful causes and advocate for positive change. For instance, car rental company Localiza has launched campaigns that help people with Down syndrome learn to drive. Additionally, beauty brands are aligning with Indigenous communities to support and empower these communities through their marketing efforts.
Top 30 Interactive Ads in September
From Branded Departure Boards to Cologne Refund Programs:
Laura McQuarrie — Sep 30, 2023 — Marketing
30
Cologne Refund Programs
The 'Logne Forgiveness Program Refunds Expensive Cologne
29
Golden Tickets Treasure Hunts
Cj Hendry x Phillips Debut a Willy Wonka Style Treasure Hunt
28
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
27
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
26
Cheeky Dog Birthday Kits
Lazy Dog Cookie Co. Enhances Its Product Range with New Additions
25
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
24
Honest Oral Care Initiatives
Colgate Totally Honest Challenges People to Come Clean
23
Waterside Finals Experiences
The SS evian Offers a Unique Perspective of the US Open
22
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
21
Automated eCommerce Marketing Tools
Klaviyo Simplifies the Campaign Creation and Reachout Process
20
Mobile AI Skin Tools
The Elemis AI Skin Experience Shares Product Education & Recommendations
19
Automated Customer Engagement Services
'Braze AI' Uses AI for Reachouts Through Various Channels
18
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
17
Judgment-Free Confession Booths
The Malibu Confession Booth Celebrates Authentic Self-Expression
16
QSR Blimp Restaurant Experiences
The Subway in the Sky Promotion Will Arrive in Four Locations
15
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
14
Pop-Up Dog Parks
PetSafe's Unleashed Dog Park is a Destination for People & Pets Alike
13
Funny Fruit Snack Storybooks
The Welch's 'Sometimes It’s Not Stealing' Storybook is Cheeky
12
K-Pop Fan Hubs
BLACKPINK THE PALACE on Roblox Invites Fans into an Immersive Experience
11
Kid-Friendly Aviation Programs
easyJet's Summer Flight School Challenges Gender Stereotypes
10
Wellness-Themed Rental Pop-Ups
Wander Partners with Good Pharma to Showcase its Offerings
9
Inclusive Driving Campaigns
Localiza Will Help People with Down Syndrome Learn How to Drive
8
Indigenous-Supporting Cosmetics Brands
Cheekbone Beauty Drives its Loyalty Program with Good Deeds
7
CBD Beverage Sports Partnerships
Day One Beverages Partners with Phoenix Rising FC
6
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
5
Leader-Commemorating Restaurant Promotions
Nando's PERi-PERi Commemorated Mandela Day This Year
4
Teacher-Supporting Back-to-School Campaigns
Staples Canada Aims to Support Teachers
3
Yearlong Pasta Giveaways
Giadzy Debuted an Exciting Giveaway: A Year of Pasta Delights
2
Magazine-Curated Cannabis Products
In July 2023, MARY Magazine Debuts Its Partnership with NTWRK
1
Slider-Themed Recipe Contests
There's a Contest for the Best Recipe Using White Castle Sliders
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
AI-Created Luggage Campaigns
LANCEL's New Voyage Ai Campaign Launched on June 7th
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Digital Twin Advertising Partnerships
Coca-Cola's New Partnership Harnesses Nvidia's AI Technology
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Traveler-Focused Pet Hubs
Mars Unveils a New Pet-Focused Hub in Collaboration with TripAdvisor
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign