"Bumble Airlines" Promotes a Premium Dating App Feature
Laura McQuarrie — August 30, 2023 — World
References: campaignlive
For just 24 hours only, Bumble will be showing up on a live-feed billboard in Stansted Airport as "Bumble Airlines," sharing different kinds of destinations to the ones travelers are used to seeing. With this activation, Bumble will be replacing the usual flight destinations with experiences associated with holiday romances like moped rides and skinny dipping at hidden beaches. Every hour, more than 50 destinations will be live-fed to the Bumble Airlines departure board.
This campaign from Bumble also includes 70s-inspired ads informed by a glamorous era of travel, and travelers have the chance to be upgraded to Bumble’s Premium feature, Travel Mode, so that they can change their location before or during a trip.
This campaign from Bumble also includes 70s-inspired ads informed by a glamorous era of travel, and travelers have the chance to be upgraded to Bumble’s Premium feature, Travel Mode, so that they can change their location before or during a trip.
Trend Themes
1. Branded Departure Boards - Incorporating branded departure boards into marketing campaigns to engage with travelers and promote unique experiences.
2. Experiential Advertising - Using experiential advertising techniques to captivate audiences and create memorable brand interactions.
3. Travel App Integration - Integrating travel apps into marketing strategies to enhance user engagement and encourage travel experiences.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can utilize branded departure boards to create immersive and unique travel experiences for customers.
2. Digital Advertising - Digital advertising companies can leverage experiential advertising approaches to deliver impactful and unforgettable brand experiences.
3. Mobile App Development - Mobile app development companies can explore opportunities to integrate travel apps with additional features to enhance user travel experiences.
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