The Welch's 'Sometimes It’s Not Stealing' Storybook is Cheeky
Michael Hemsworth — August 18, 2023 — Marketing
References: welchs & drugstorenews
The Welch's 'Sometimes It’s Not Stealing' storybook is a humorous bedtime story created by the brand to provide parents with a relatable twist on real-life moments.
The book goes through the various ways that stealing is wrong in most scenarios, but goes on the explain how parents who sneak into a box of Welch's Fruit Snacks get a pass. This speaks to families that see parents dipping into their a child's supply of fruit snacks to satisfy cravings for a sweet treat. The book boasts a cheeky narrative with colorful illustrations to boot and is narrated by actress Kristin Chenoweth.
Director of Integrated Marketing Communications for PIM Brands Lauren Rosenberg spoke further on the Welch's 'Sometimes It’s Not Stealing' storybook saying, "This playful narrative pokes fun at how parents love Welch’s Fruit Snacks, and often can’t resist “stealing” them from their children. This story not only celebrates the unbreakable bond between families, but also weaves in a valuable lesson, ending with an interactive exercise in sharing Welch’s Fruit Snacks."
The book goes through the various ways that stealing is wrong in most scenarios, but goes on the explain how parents who sneak into a box of Welch's Fruit Snacks get a pass. This speaks to families that see parents dipping into their a child's supply of fruit snacks to satisfy cravings for a sweet treat. The book boasts a cheeky narrative with colorful illustrations to boot and is narrated by actress Kristin Chenoweth.
Director of Integrated Marketing Communications for PIM Brands Lauren Rosenberg spoke further on the Welch's 'Sometimes It’s Not Stealing' storybook saying, "This playful narrative pokes fun at how parents love Welch’s Fruit Snacks, and often can’t resist “stealing” them from their children. This story not only celebrates the unbreakable bond between families, but also weaves in a valuable lesson, ending with an interactive exercise in sharing Welch’s Fruit Snacks."
Trend Themes
1. Humorous Bedtime Stories - The Welch's 'Sometimes It’s Not Stealing' storybook is a humorous bedtime story created by the brand to provide parents with a relatable twist on real-life moments.
2. Parental Snacking Habits - The book speaks to families that see parents dipping into their child's supply of fruit snacks to satisfy cravings for a sweet treat.
3. Interactive Storytelling - The book boasts a cheeky narrative with colorful illustrations to boot and is narrated by actress Kristin Chenoweth.
Industry Implications
1. Food and Beverage - The Welch's 'Sometimes It’s Not Stealing' storybook leverages humor to connect with parents who share a playful love for Welch's Fruit Snacks.
2. Children's Books - The book provides a relatable twist on real-life moments, appealing to parents seeking engaging and humorous bedtime stories for their children.
3. Marketing and Advertising - The interactive exercise at the end of the storybook showcases inventive storytelling techniques that can be applied to create engaging brand experiences.
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