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Waterside Finals Experiences

Clean the Sky - Positive Eco Trends & Breakthroughs

The SS evian Offers a Unique Perspective of the US Open

— August 30, 2023 — Marketing
evian, the Official Water of the US Open, is giving tennis fans the chance to see the sporting event like never before aboard the SS evian. Captained by former US Open champion Maria Sharapova and equipped with New York City's first-ever floating tennis court, the SS evian will cruise along the Hudson River on the legendary Circle Line, offering a truly one-of-a-kind waterside experience of the event that focuses on hydration and its importance for peak performance.

What's more, evian is giving one guest the chance to win and play with Maria Sharapova herself on the floating tennis court, and get a pair of tickets to the 2024 US Open. All proceeds from ticket sales will be donated to Billion Oyster Project, a non-profit that devoted to preserving waterways.
Trend Themes
1. Interactive Sports Experiences - Captained by Maria Sharapova, the SS evian offers a unique perspective of the US Open with its floating tennis court.
2. Hydration-focused Events - The SS evian experience emphasizes the importance of hydration for peak performance during the sporting event.
3. Charitable Fundraising Initiatives - All proceeds from ticket sales for the SS evian experience are donated to Billion Oyster Project, a non-profit dedicated to preserving waterways.
Industry Implications
1. Sports and Recreation - The interactive sports experience provided by the SS evian creates disruptive innovation opportunities in the sports and recreation industry.
2. Beverage - The hydration-focused event presented by evian highlights opportunities for disruptive innovation within the beverage industry.
3. Charitable Organizations - The charitable fundraising initiatives led by the SS evian experience suggest disruptive innovation possibilities within the charitable organizations industry.
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