Since humor is always an easy way to generate attention, there is plenty of it in the top September 2015 publicity stunt ideas. For instance, in order to play up the distress that people feel outdoors when disconnected from Wi-Fi, O2 sent out human 'GuyFi' hotspots to the beach to provide connectivity.
One of the top PR stunts of late comes from Burger King, which proposed joining forces with McDonald's to create a 'McWhopper' to end the fast food rivalry once and for all—although the stunt set the Internet ablaze with comments, McDonald's refused the offer to collaborate.
With humor in mind, Selfridges already launched its Christmas campaign for the year, mocking the ridiculous race retailers engage in to get consumers thinking about shopping for gifts even before the cold weather hits.
Top 30 Publicity Stunt Concepts in September

30
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year

29
Luxe Sparkling Water Popups
Osheaga's Perrier Greenhouse Introduces an Escape within an Escape

28
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
27
Pop-Up Salad Bars
Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
26
Bike-Powered Outdoor Cinemas
The Ben & Jerry's Pop-Up Movie Theater Used Renewable Energy
25
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
24
Toy-Inspired Car Makeovers
Tonka Made an Overland SUV Look Like a Life-Sized Toy Monster Truck
23
Sci-Fi Fandom Exhibits
'Art Awakens' Gathers Fan Art to Celebrate the Star Wars Reboot
22
Tweet-Rewarding Vending Machines
This Pop-Up IKEA Vending Machine Gives Prizes for Hashtags
21
Supermarket Soda Challenges
The Sprite Street Challenge Took Place at Pakistan's Dolmen Mall
20
Premature Christmas Campaigns
Selfridges Starts the Holidays Early with Christmas in August
19
Branded Ice Cream Trucks
United Biscuits Brand McVitie's Hosts a Delicious Mobile Experience
18
Spicy Firefighter Calendars
This Taco Bell Calendar Features 12 Fans as Pin-Up Firefighters
17
Floating Fast Food Barges
A&W Creates a Floating Restaurant with a Water Accessible Drive Thru
16
Space-Aged Whiskey
This Suntory Space Whiskey Will Age on the International Space Station
15
Complementary Cooking Academies
The Tesco Flame Academy Sets Up Shop in Store Parking Lots
14
Human Wi-Fi Hotspots
O2 Provides Wi-Fi at the Beach with Human 'GuyFi' Hotspots
13
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
12
Automotive Vow Renewals
Hagerty Insurance Will Perform Vow Renewals at Woodward Dream Cruise
11
Hip-Hop Race Cars
The N.W.A Biopic Inspired a 'Straight Outta Compton' Nascar Xfinity Series
10
Child-Bribing Cookie Campaigns
Kids Get Cookies for Doing Chores During Bribe Your Child Week
9
Self-Defense Umbrellas
Vodafone's Protective Umbrella Shields Against Bad Weather and Attackers
8
Hybrid Burger Collaborations
The 'McWhopper' Offers a Truce Between McDonald’s & Burger King
7
Camouflage Publicity Ads
Jaguar's F-Pace SUV Shows off its Extreme Weather Adaptability
6
Quirky Blogger Collaborations
Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
5
Sea Water Beverages
Tribord's Salt Water Drinks Give People a Taste of Drowning
4
Social Media PR Stunts
The Tinder Twitter Rant Was a Message-Owning PR Stunt
3
First-Person Chatroom Games
Realm Pictures Turns Chatroulette into a First-Person Adventure
2
Culinary Blogger Campaigns
This Birds Eye Blogger Campaign Has Katie Bryson Remix Ordinary Dishes
1
Flaming Superhero Drones
This Fantastic Four Promo Drone Takes the Shape of the Human Torch
Related Ideas
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Hangover-Themed Burger Promotions
Carl’s Jr. and Alix Earle Partnered for Free Burgers
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Time-Specific Marketing Campaigns
Ikea’s ‘u up?’ Campaign Targets Late-Night Scrollers
Stress-Reducing Garbage Initiatives
The Hefty Brand Launches its 'Trash Time Out' Campaign
Giant Balloon Installations
A Kim Kardashian Balloon Takes Over Times Square for Skims Swim Launch
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Cheeky Burger Billboards
The Habit Burger & Grill Humorously Calls Out Five Guys
Celebratory QSR Burgers
McDonald's UK has Unveiled Two New Burgers for its 50th Birthday
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Friendly Rival Burgers
Burger King and KFC Created the Limited-Edition BFF Burger Together
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Late-Night Text Campaigns
The IKEA "U Up?" Stunt Reached Sleepless Social Media Users
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Hydration-Focused Pop-Ups
Thorne Launched Its 'Just Add Water' Activation in NYC
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Ambitious Burger Month Promotion
Red Robin Runs an Ambitious Promotion for Loyal and New Customers
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Chicken Wing QSR Campaigns
McDonald's Australia and Wieden+Kennedy Launch a New Chicken Campaign
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Re-Energized Snack Campaigns
J.M. Smucker Co Introduced the ‘Speakie Snackie’ Campaign
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Customer-Driven Holiday Campaigns
Amazon's Holiday Campaign is Inspired by 5-Star Reviews
Meditative Trash Campaigns
Hefty's Trash Time Out Provides Support During the Holiday Season
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Ice Cream Stick-Inspired Campaigns
KFC Brazil Gets Creative with Its 'Prize on a Bone' Campaign
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Playful Hotel Campaigns
BWH Hotels Launches a Campaign to Reclaim Stolen Treasures
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Larger-Than-Life Sports Campaigns
Smirnoff Launches The Longest Tailgate for the Super Bowl
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Inventive Fast Food Campaigns
Habit Burger Launches Its #1 Ranked 'Double Char' Burger into Space
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Branded Newspaper Kiosks
New Balance's Grey Days Pop-Up Celebrates a Timeless, Universal Color
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Canadian Creator-Approved Campaigns
The Hacksmith and Mentos Launch a Fizz-Powered Innovation
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
Celebratory Musical Snack Campaigns
This Butterkist Wicked Promotion Celebrates the Upcoming Movie
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Nostalgic Fast Food Campaigns
'cheeky Maccas' Celebrates Australian Summer with a Road Trip
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Restaurant-Focused Beverage Campaigns
Surfside Introduces Its Promotional Surf N' Turf Campaign
Humorous Hotel Campaigns
Marriott Bonvoy x Mercedes-AMG PETRONAS Formula One Launch a Social Ad
Bartering-Focused Frozen Pizza Promotions
RED BARON® Launches the Stuff for Stuffed Campaign
Delivery Mishap-Inspired Campaigns
Knorr Launched its #DeliverBetter Campaign to Promote Cooking
Throwback OOO Campaigns
KitKat's Auto Reply_Break Turns Out-of-Office Emails into a Break for All
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
Icon-Approved Hot Sauce Ads
Paris Hilton x Frank’s RedHot Bring the Heat to Game Day
Scannable Tattoo Campaigns
Burger King Korea's Whopper Tattoo Promoted an Upgraded Whopper
Miniature Billboard Ads
Little Canada's Mini Media Initiative Spotlights Brands on Tiny Billboards
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Online Lifestyle-Inspired Street Festivals
The Xiaohongshu Street Life Festival is Exciting
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
QSR Voting Promotions
The Shake Shack Showdown Will Offer Patrons Free Food
Rental App Holiday Campaigns
Airbnb Presents its Santastrophe Campaign Following Santa Claus
Festive Free Burger Promotions
The Shake Shack Holiday Burger Blitz Offers Free Fare with Purchase
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Basketball-Themed QSR Promotions
Arby's is Launching a March Madness Promotion
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Sun Care Awareness Tours
Sun Bum Launches the 'Trust The Bum Tour'
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Menopause Awareness Holidays
Stripes Beauty Established National Hot Flash Day in September
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Post-Holiday Retail Promotions
The One Stop Big Brands Low Prices Campaign is Packed with Savings
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Worldly Burger Tour Competitions
Hard Rock Cafe Runs Its Annual World Burger Tour Competition
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
High-Energy Seafood Branding Initiatives
Beaver Street Fisheries' Marketing Strategy is Dynamic
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
branded Cheeseburger-celebrating initiatives
Wayback Burgers celebrated National Cheeseburger Day
Food Allergy Awareness Campaigns
Fare's PSA is Backed by NFL Player Jason McCourty & His Daughter
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Accessible Summertime Retailer Refreshments
The Latest Tesco Summer Food Range Has Over 230 Items
Winter Alcohol-Safety Initiatives
Malibu's Initiative Emphasizes Winter Water Safety
Summery Juice Campaigns
Tropicana Launches a Destination Giveaway with Ciara Miller
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Parent-Rewarding Burger Promotions
This Wayback Burgers Promotion Rewards September Baby Parents