Since humor is always an easy way to generate attention, there is plenty of it in the top September 2015 publicity stunt ideas. For instance, in order to play up the distress that people feel outdoors when disconnected from Wi-Fi, O2 sent out human 'GuyFi' hotspots to the beach to provide connectivity.
One of the top PR stunts of late comes from Burger King, which proposed joining forces with McDonald's to create a 'McWhopper' to end the fast food rivalry once and for all—although the stunt set the Internet ablaze with comments, McDonald's refused the offer to collaborate.
With humor in mind, Selfridges already launched its Christmas campaign for the year, mocking the ridiculous race retailers engage in to get consumers thinking about shopping for gifts even before the cold weather hits.
Top 30 Publicity Stunt Concepts in September
30
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
29
Luxe Sparkling Water Popups
Osheaga's Perrier Greenhouse Introduces an Escape within an Escape
28
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
27
Pop-Up Salad Bars
Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
26
Bike-Powered Outdoor Cinemas
The Ben & Jerry's Pop-Up Movie Theater Used Renewable Energy
25
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
24
Toy-Inspired Car Makeovers
Tonka Made an Overland SUV Look Like a Life-Sized Toy Monster Truck
23
Sci-Fi Fandom Exhibits
'Art Awakens' Gathers Fan Art to Celebrate the Star Wars Reboot
22
Tweet-Rewarding Vending Machines
This Pop-Up IKEA Vending Machine Gives Prizes for Hashtags
21
Supermarket Soda Challenges
The Sprite Street Challenge Took Place at Pakistan's Dolmen Mall
20
Premature Christmas Campaigns
Selfridges Starts the Holidays Early with Christmas in August
19
Branded Ice Cream Trucks
United Biscuits Brand McVitie's Hosts a Delicious Mobile Experience
18
Spicy Firefighter Calendars
This Taco Bell Calendar Features 12 Fans as Pin-Up Firefighters
17
Floating Fast Food Barges
A&W Creates a Floating Restaurant with a Water Accessible Drive Thru
16
Space-Aged Whiskey
This Suntory Space Whiskey Will Age on the International Space Station
15
Complementary Cooking Academies
The Tesco Flame Academy Sets Up Shop in Store Parking Lots
14
Human Wi-Fi Hotspots
O2 Provides Wi-Fi at the Beach with Human 'GuyFi' Hotspots
13
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
12
Automotive Vow Renewals
Hagerty Insurance Will Perform Vow Renewals at Woodward Dream Cruise
11
Hip-Hop Race Cars
The N.W.A Biopic Inspired a 'Straight Outta Compton' Nascar Xfinity Series
10
Child-Bribing Cookie Campaigns
Kids Get Cookies for Doing Chores During Bribe Your Child Week
9
Self-Defense Umbrellas
Vodafone's Protective Umbrella Shields Against Bad Weather and Attackers
8
Hybrid Burger Collaborations
The 'McWhopper' Offers a Truce Between McDonald’s & Burger King
7
Camouflage Publicity Ads
Jaguar's F-Pace SUV Shows off its Extreme Weather Adaptability
6
Quirky Blogger Collaborations
Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
5
Sea Water Beverages
Tribord's Salt Water Drinks Give People a Taste of Drowning
4
Social Media PR Stunts
The Tinder Twitter Rant Was a Message-Owning PR Stunt
3
First-Person Chatroom Games
Realm Pictures Turns Chatroulette into a First-Person Adventure
2
Culinary Blogger Campaigns
This Birds Eye Blogger Campaign Has Katie Bryson Remix Ordinary Dishes
1
Flaming Superhero Drones
This Fantastic Four Promo Drone Takes the Shape of the Human Torch
Related Ideas
Stress-Reducing Garbage Initiatives
The Hefty Brand Launches its 'Trash Time Out' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Celebratory QSR Burgers
McDonald's UK has Unveiled Two New Burgers for its 50th Birthday
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Meditative Trash Campaigns
Hefty's Trash Time Out Provides Support During the Holiday Season
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Mobile Plan Breakup Campaigns
Sky Mobile's Breakup Consultant Helps to Free People from Bad Plans
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Inventive Fast Food Campaigns
Habit Burger Launches Its #1 Ranked 'Double Char' Burger into Space
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Burger-Inspired Mystery Mockumentaries
McDonald's Finland Presents The Icon Mockumentary
Party-Ready Burger Promotions
This Shake Shack Large Order Promotion is Here for Summer
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Celebratory Musical Snack Campaigns
This Butterkist Wicked Promotion Celebrates the Upcoming Movie
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Summer-Specific Canadian Campaigns
Que Pasa Launches its 'Summer Bummer Insurance' Event
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
Anti-Breakup Festive Campaigns
Smirnoff and Lance Bass Debut 'Red, White & Merry' Love Campaign
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Scannable Tattoo Campaigns
Burger King Korea's Whopper Tattoo Promoted an Upgraded Whopper
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Online Lifestyle-Inspired Street Festivals
The Xiaohongshu Street Life Festival is Exciting
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
Recycling Advocate Holograms
HypnoCat is Promoting the Great Cable Challenge in Waterloo Station
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Complimentary Spice Grocer Campaigns
Sainsbury's Seasonings Shuttle Service Provides Free Spices
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Menopause Awareness Holidays
Stripes Beauty Established National Hot Flash Day in September
Tongue-in-Cheek Bread Campaigns
The St Pierre Eat Avec Respect Campaign is Arriving for Summer
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Burger Chain Rebranding Stunts
BurgerFi is Rebranding as ChickenFi to Promote Its New Offerings
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Hungover Diner Discounts
Burger King's Facial Recognition Gives Discounts to Hungover Customers
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
branded Cheeseburger-celebrating initiatives
Wayback Burgers celebrated National Cheeseburger Day
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Uninterrupted Pizza Celebrations
Hormel Pepperoni Fans Can Request "PTO" on Pepperoni Pizza Day
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Summery Juice Campaigns
Tropicana Launches a Destination Giveaway with Ciara Miller
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Parent-Rewarding Burger Promotions
This Wayback Burgers Promotion Rewards September Baby Parents
Recipe Delivery Promotions
The Gousto The Battle of the Buns Range is Arriving with a Promotion
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Flaming Fare Dining Experiences
This Flaming Grill Dining Experience Requires Protective Gear
Charitable Seafaring Snack Branding
Burts and RNLI Partnered to Showcase Heroes
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes