Vodafone's Protective Umbrella Shields Against Bad Weather and Attackers
Laura McQuarrie — August 8, 2015 — Marketing
References: vodafone.in & adsoftheworld
As well as being able to provide personal shelter from inclement weather, this protective umbrella from Vodafone is designed to keep women in India safe.
In order to earn a living for their families, many Indian men are forced to move into big cities and leave their loved ones behind. While Vodafone has already addressed the issue of transferring money home with a feature called 'mPesa,' this unique umbrella provides a way for women who are left alone to feel secure.
On the inside of the umbrella, each panel features an illustration of a self-defense move that could be used against an attacker. Considering that rape is known as the fourth most common crime against women in India, this umbrella at makes women feel powerful wielding a weapon when they go outside.
In order to earn a living for their families, many Indian men are forced to move into big cities and leave their loved ones behind. While Vodafone has already addressed the issue of transferring money home with a feature called 'mPesa,' this unique umbrella provides a way for women who are left alone to feel secure.
On the inside of the umbrella, each panel features an illustration of a self-defense move that could be used against an attacker. Considering that rape is known as the fourth most common crime against women in India, this umbrella at makes women feel powerful wielding a weapon when they go outside.
Trend Themes
1. Self-defense Products - Creating products that empower individuals to protect themselves, such as self-defense umbrellas with illustrations of self-defense moves can disrupt the market by providing a unique solution to safety concerns.
2. Inclusive Technology - Developing technology with the specific needs of marginalized communities in mind can disrupt the market by unlocking untapped potential for innovation.
3. Crossover Products - Creating products that serve more than one function, such as a self-defense umbrella that also provides shelter from rain, can disrupt the market by creating new markets and expanding functionality.
Industry Implications
1. Security and Protection - With the rise of safety concerns globally, companies who specialize in personal and home security have an opportunity to disrupt the market by innovating new products, such as self-defense umbrellas.
2. Finance and Digital Payments - As companies branch out into new markets like India, they have an opportunity to disrupt the market by developing solutions that meet unique needs, such as Vodafone's mPesa for money transfer.
3. Fashion and Accessories - By creating products that serve multiple functions, companies in the fashion and accessories industry have an opportunity to disrupt the market by expanding their product lines and making everyday items more functional.
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