Successful selfie campaigns leverage social media to create hyper-engaged, low-budget and viral advertising by getting followers of a brand or movement to post photos or videos of themselves interacting with a product or engaging with a concept.
The motivations behind selfie campaigns vary wildly -- from the political to the commercial to just-for-fun movements. In one example, a viral selfie campaign swept through Lebanon in support of an Olympian who had racy photos leaked online. Supporters posted comedic all-but-nude selfies with the hashtag #StripForJackie to protest the violation of the professional skier's privacy. Moreover, the Samsung Galaxy S5 selfie challenge asked random beach-goers to strip down and dive in to test the new phone's underwater capabilities. Those brave enough to go along with the experiment were rewarded with an S5 of their own.
Selfie campaigns are a staple of modern advertising. Leading forward, selfie campaigns are becoming increasingly creative, asking participants to do more and more challenging and creative activities in order to participate in a hashtag movement.
22 Successful Selfie Campaigns
From Sweaty Selfie Contests to Gigantic Airport Selfie Cameras:
Charlotte Joyce Kidd — Aug 21, 2015 — Pop Culture
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Unleash Your Inner Selfie
Upload Photos For a Shot to Be the Face of a Global Advertising Campaign
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In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
20
Bohemian Selfie Campaigns
The FP Selfie Edition Features Real-Life Customers
19
Skivvy Selfie Campaigns
The 'My Calvins' Campaign Features Tons of Celebs in CK Underwear
18
Stripped Statement Selfie Campaigns
The #StripForJackie Campaign is Effective and Going Viral
17
Global Selfie Photomosaics
NASA's 'Global Selfie' Comprises 36,000 Selfies from Around the World
16
Selfie Makeup Campaigns
Lady Gaga Stars in a Self-Photographed Shoot for Shiseido Cosmetics
15
Selfie Fashion Auctions
The Selfie Collection is Presented by the Nokia Lumia 735 Smartphone
14
Politically Fueled Selfies
Tragic Selfie Leads to Lebanon's #Notamartyr Selfie Protest
13
Gigantic Airport Selfie Campaigns
The Aeroports De Paris Will Display Selfies on Its Terminal Face
12
Frosty Disease Awareness Campaigns
The ALS Ice Bucket Challenge is Causing a Flood of Donations
11
Planetwide Selfie Campaigns
For Earth Day 2014, NASA is Helping the Earth Take a Selfie from Space
10
Kissable Cause Marketing
The Twizzler Challenge Hopes to be the Next Ice Bucket Challenge
9
Interactive Lip-Sync Battle Ads
Toronto Bloggers Kastor & Pollux Star in This Playful Campaign
8
Sweaty Selfie Contests
MapMyFitness Wants You to Prove You Can Sweat by Posting a Workout Selfie
7
Heartfelt Gifting Campaigns
The #GrouponSelfie Campaign Rewards People with Surprise Gifts
6
Underwater Selfie Campaigns
Spontaneous #Underwaterselfies Show the Galaxy S5 Waterproof Features
5
Social Media Candy Machines
Grey Istanbul's Vending Machines Imagine How Instagram Filters Taste
4
Augmented Mobile Ads
Discovery Channel's Shark Week is Being Promoted to Young Mobile Users
3
Romantic Senior Selfies
Milka's Selfie Campaign Introduces the Photography Phenomenon to Elders
2
Senior Selfie Campaigns
The McDonald's Senior Citizen Edition Commercial Proves Aging is Fun
1
Icy Awareness Challenges
This Celebrity Ice Bucket Challenge Has Tom Cruise Take the Plunge
Related Ideas
Dedicated Content Creator Cameras
The Conceptual 'InstaPocket' Supports Social Media Users
AI-Generated Sports Campaigns
Paris Saint-Germain Launched a Fully AI-Generated Campaign
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Musician-Approved Fashion Campaigns
Michael Kors X Suki Waterhouse Unveil a Vacation-Ready Line
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Sun Safety Beach Takeovers
Sun Bum's Miami Beach Takeover Supported Safe Fun in the Sun
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Airline Highlight Advertisements
Spirit Airlines 'More Fly' Campaign is A Fresh Take on Travel
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Emoji-Centric Campaigns
Hubba Bubba's New Campaign Offers a Petition for a Bubble Gum Emoji
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Snapchat Super Bowl Filters
The NFL x Snapchat Creator Program Debuts Ahead of the Big Game
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Playful Hotel Campaigns
BWH Hotels Launches a Campaign to Reclaim Stolen Treasures
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Mental-Health Smart Mirror Concepts
The Mio Smart Mirror Encourages Self-Motivation
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Outdoor Fitness Parties
HUAWEI Hosted its 'Light Up Your Rings' Campaign with Pamela Reif
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Fact-Checking Skincare Campaigns
CeraVe's #FactCheckYourFeed Campaign Stars Jack Whitehall
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Late-Night Text Campaigns
The IKEA "U Up?" Stunt Reached Sleepless Social Media Users
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Personalized AI Emojis
Emojifyer AI Turns Your Selfies Into Emojis
Game Show-Inspired Campaigns
'The Laneige Show' Brings Skincare to Life with Sydney Sweeney
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Mental Health-Supporting Campaigns
'The Last Photo' is a Suicide Prevention Initiative
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Adventurous Tourism Campaigns
Saudi Tourism Debuts its 'This Land is Calling' Campaign
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Viral Face Generators
CrazyFace Generates Fun, Viral YouTube Faces from a User's Photos
Naturally Inspired Tourism Campaigns
The Slovenian Tourist Board Launches a New Campaign
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Unified AI Campaigns
Samsung UK Unveils 'You & AI. As One' Campaign
In-App Face Swaps
SwapMyFace Lets Users Insert Their Own Faces into Any Picture from the Web
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Generative AI Historical Art
Google Presents the Art Selfie 2 Feature Fusing Art and Selfies
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Digital Dependency Awareness Campaigns
Trapped by the Screen Uncovers Hidden Costs of Screen Time
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Filipino-Perspective City Campaigns
'Of Course, Hong Kong' Features Four Local Filipino Creators
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Hotel Wellness Campaigns
Hyatt Hotels Launches 'Wellness at Hyatt' for International Yoga Day
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Humorous Losers-Focused Campaigns
Miller Lite Introduces the League Losers Billboards
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Censorship-Combatting Social Media Campaigns
Operation Retweet Uses AI-Generated Avatars
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram