The #StripForJackie Campaign is Effective and Going Viral
Farida Helmy — February 15, 2014 — Social Good
References: facebook & hummusforthought
Stripping to support its cause, the #StripForJackie campaign is gaining momentum in support of Lebanese Olympian Jackie Chamoun.
Taking over the social media realm, young Lebanese supporters are stripping in solidarity with the Olympic skier (who is currently competing in Sochi) who is under investigation for series of risque pictures.
The pictures of Chamoun have the skier covering her breasts by strategically placing a pair of skis in front of them; but apparently that was enough to launch an investigation by the Lebanese minister for sports and youth again the Olympian.
The #StripForJackie campaign already features 10 models who have stripped down to support Chamoun, with a “I am Not Naked/I am a [Enter Job description]” tagline.
“Some women are beaten or killed, others are raped, and the media shifts their attention to a confident talented beautiful woman who represents her country at the Olympic games," says the #StripForJackie Facebook page.
Taking over the social media realm, young Lebanese supporters are stripping in solidarity with the Olympic skier (who is currently competing in Sochi) who is under investigation for series of risque pictures.
The pictures of Chamoun have the skier covering her breasts by strategically placing a pair of skis in front of them; but apparently that was enough to launch an investigation by the Lebanese minister for sports and youth again the Olympian.
The #StripForJackie campaign already features 10 models who have stripped down to support Chamoun, with a “I am Not Naked/I am a [Enter Job description]” tagline.
“Some women are beaten or killed, others are raped, and the media shifts their attention to a confident talented beautiful woman who represents her country at the Olympic games," says the #StripForJackie Facebook page.
Trend Themes
1. #stripforjackie Campaign - The viral campaign showcases the power of social media for activism and highlights the importance of female empowerment in Middle Eastern cultures.
2. Social Media Activism - The success of the #StripForJackie campaign highlights how social media can be used as a platform for social and political activism.
3. Body Positivity - The campaign promotes body positivity and demonstrates how nudity can be used for empowerment and activism purposes rather than just for objectification.
Industry Implications
1. Fashion Industry - The #StripForJackie campaign presents an opportunity for the fashion industry to advocate for body positivity and inclusive representation through clothing campaigns.
2. Social Media Marketing Industry - The success of the #StripForJackie campaign serves as an example of how social media marketing can be used for viral activism campaigns and successful brand awareness.
3. Human Rights Advocacy Industry - The campaign advocates for women's rights and human rights. It offers opportunities for NGOs and human rights activists to support and join the cause and more.
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