The #GrouponSelfie Campaign Rewards People with Surprise Gifts
Laura McQuarrie — December 3, 2014 — Marketing
References: gr.pn & adsoftheworld
In order to reward those who work hard and do good for others, Groupon set up the #GrouponSelfie campaign to help people on social media nominate those deserving of surprise gifts this holiday season.
This video explaining the campaign captures hidden camera footage of a few people receiving their gifts from Groupon, capturing their attention with a talking gift box. After having a quick chat with the voice coming from the box, these unsuspecting people are given meaningful gifts like toy cars to represent that they'll get the chance to go on a Ferrari test drive, flowers for a spa day or tickets for a trip to Italy. Once received, people pose with these objects for a selfie.
The campaign is reminiscent of TD Bank's Automatic Thanking Machines, which provided gifts to customers to thank them for their service. However, #GrouponSelfie gives people online the chance to get involved.
Image Credit: Groupon
This video explaining the campaign captures hidden camera footage of a few people receiving their gifts from Groupon, capturing their attention with a talking gift box. After having a quick chat with the voice coming from the box, these unsuspecting people are given meaningful gifts like toy cars to represent that they'll get the chance to go on a Ferrari test drive, flowers for a spa day or tickets for a trip to Italy. Once received, people pose with these objects for a selfie.
The campaign is reminiscent of TD Bank's Automatic Thanking Machines, which provided gifts to customers to thank them for their service. However, #GrouponSelfie gives people online the chance to get involved.
Image Credit: Groupon
Trend Themes
1. Heartfelt Gifting Campaigns - Disruptive innovation opportunity: Develop similar campaign models to reward hardworking individuals and promote engagement on social media.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Incorporate surprise gift giveaways into online shopping experiences to enhance customer loyalty.
2. Financial Services - Disruptive innovation opportunity: Implement personalized gifting initiatives to thank and surprise customers for their loyalty and support.
3. Travel and Tourism - Disruptive innovation opportunity: Offer surprise travel packages or experiences as a way to engage customers and create memorable moments.
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