These provoking poverty campaigns capture the harsh reality of this universally apparent social issue. The extreme displacement of wealth leads to a number of other issues such as malnourishment, crime and ghettoized cultures.
A number of organizations are fighting to increase awareness and end poverty around the world. It is an issue that many have encountered, but may not be aware of the jarring actuality behind those living on the streets. The top 1% has been heavily criticized for their lavish and extravagant lifestyles. While movements like Occupy Wall Street have stirred up buzz on the issue itself, poverty is often the result of a greater social issue. These photographs and advertisements shed light on the conditions and struggles faced by those living in unfavorable situations.
These examples of provoking poverty campaigns reveal the truth behind one of the world's most common and debilitating issues.
49 Provoking Poverty Campaigns
From Guerilla Socialvertising to Optical Illusion Advertising:
Shiori Mine — Jun 2, 2012 — Social Good
48
Songs to Fight Poverty
Scarlett Johansson & Fergie Sing “In My Name”
47
Gritty Homeless Photography
Lee Jeffries Captures the Dramatic Reality of Aging
46
Humanizing Street Shoots
Alex Welsh Exposes the Struggles of the Impoverished
45
Guerilla Socialvertising
The Alex Seo Crisis Campaign Creates Awareness Through Startling Imagery
44
Optical Illusion Advertising
The Red Cross 'Transparent Billboard' Bears Destruction
43
Homeless Photographers
The Trecho 2.8 Project Turns the Lens onto Another Reality
42
Witty Homeless Signs
Frank Jenkinson Would Really Like to be Cured of 'Invisiblemanitus'
41
Bedouin Pictorials
Christian Vium's 'Nomad_Scapes' Photo Series Captures Mauritania's Desert
40
Sinking Street Ads
The SAMU Social Campaign Brings Awareness to Homelessness
39
Dirty Model Ads
Philippines' Promotion 'Project Runaway' Satirizes 'Project Runway'
38
Playful Street Photography
Andrew Quilty Captures a More Hopeful Side of Life
37
Beggar Hood Ornament Ads
The Bucharest City Police Campaign Pleads 'Don't Encourage Begging'
36
Metacarpal Money
Ervin Esen Shows Us the Misuse of Our Finances
35
Mock Ad Advertising
W Magazine Juxtaposes High Fashion and Homelessness
34
Child Poverty Shockvertising
The Barnardo Campaign Against Child Poverty Raises Eyebrows
33
Guerilla Awareness
Child Poverty Ads in India: Begging Child on Glass
32
Street Life Awareness Campaigns
Jan Moucha's Subversive Homelessness Posters
31
Poverty-Focused Graffiti
Michael Aaron Williams Comments on the Global Homeless Epidemic
30
Activist Street Art
Fauxreel's 'The Unaddressed' Addresses Homelessness in Toronto
29
Hyperreal Homeless Renderings
Denis Peterson Captures the Harsh Reality of the American Dream
28
Guerrilla Poverty Ads
Homeless Father Bob Bins
27
High Volume Charity Ads
The New Actionaid Speakers Campaign Effectively Delivers its Message
26
Homeless Fable Character Ads
The So Acao Solidarity Movement Campaign Encourages Book Donations
25
Homeless Wild Animals
Born Free USA Print Campaign Shines a Light on Destitute Animals
24
Candid City Shoots
The 'Streets Canada' Series by Bartosz Matenko is Unassuming
23
Ads to Question Authority
Metro 'Think for Yourself' Campaign
22
Heartbreaking Homeless Robot Sculptures
'No-Botty' by David Emmite Predicts Bleak Machine Futures
21
Guerrilla Campaign for Homeless
Vitae Shelters
20
Homeless Emotionography
Keith Harris Looks Into the Souls of the Unfortunate in ‘On the Stre
19
Out-of-Reach Awareness Billboards
The Salvation Army 'The Dignity Project' Campaign is Poignant
18
Inkblot Advertising
Rorschach-Inspired Graphics Heighten Social Awareness
17
Homeless Bedtography
Ryann Ford's 'Where the Homeless Sleep' Shoot for Twelve Baskets Magazine
16
Homeless Unicorn Photography
Urban Legends by Jean-Yves Lemoigne Addresses Forgotten People
15
Amplified Heartvertising
These 'Beat Poverty' Ads Penetrate the Heart
14
Graffitisements
Street Art Used in Canadian Youth Services Centre Ads
13
Intergenerational Poverty Ads
Girl Hub in Nigeria Promotes Speech Without Words
12
Concrete Comforter Ads
The Samu Social 2012 Campaign Brings Awareness to Homeless Abuse
11
Canvas Shelter Captures
The Mathieu Young 'Tent City' Project Shows Unusual Living Conditions
10
Hidden Homeless Captures
The Soham Gupta 'People of the Bridge' Series Visits Dark Railroads
9
Foreign Homeless Photomentaries
Christian Burkert Captures Homelessness in an Immaculate Culture
8
Shelterless Light Shows
Fanny Allie Crafts a Lit-Up Silhouette of a Homeless Person Resting
7
Typographic Homeless Ads
The Salvation Army 2012 Campaign Shows What the Unhoused Truly Lack
6
Globetrotting Hobotography
Mike Stewart Photographs the World's Homeless
5
Call-to-Action Celeb Campaigns
The ‘Truth or Dare Live Below the Line' Video Challenge
4
Disturbing Disparity Infographics
The Opportunity Gap Illustrates Racial Differences in the U.S.
3
Unforgettable Poverty Graphics
Living on Less Infographic Details Struggle of Emerging Countries
2
Compassion Through Metaphors
Brazilian Organization Uses Comparisons for the Homeless
1
Pop Icon Poverty Ads
The Feeding America Campaign Tries to Raise Awareness with Actors
Related Ideas
Stress-Reducing Garbage Initiatives
The Hefty Brand Launches its 'Trash Time Out' Campaign
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
AI Post-Apocalyptic Cities
Top10Casinos Explores the Future, Inspired by the Dune Universe
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Vison Loss Research Fundraisers
Fighting Blindness Canada Held the 'Move for Sight' Fundraiser
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Eyewear Eclipse Campaigns
The Warby Parker Solar Eclipse Promotion Offers Free Glasses
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Plastic Intervention Programs
Cleancult's Program Helps Households Make Sustainable Changes
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Domestic Awareness Campaigns
IKEA Australia Presents the This is Not a Home Campaign
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Stuttering Awareness Initiatives
The Canadian Stuttering Association & john st. Launch a Campaign
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
Global AI Art Contests
Shutterstock and the UN Partner for the Canvas of the Future
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Racism-Combatting Handbag Designs
Grey Brazil Has Designed the Anti-Racist Handbag
Children's Food-Insecurity Campaigns
Subway's Never Miss A Lunch Campaign Is Set to Relaunch
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Ocean Purity Petitons
The Dirty Protest is a Petition Signed with Real Sewage
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Hidden Discrimination Books
'Throwaway Comments' Fights Microaggressions in the Workplace
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
Purpose-Driven Popcorn Snacks
Gourmet Popcorn is on a Mission to Create Jobs
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Digital Food Insecurity Platforms
Community Food Centres Canada Introduces Food Security Now
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Retail Body Cam Initiatives
Pret a Manger Employees are Testing Out Body Cams for Personal Safety
Physical Activity-Promoting Initiatives
Cadillac Fairview Joins the Canadian Olympic Committee
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Food Insecurity Retail Campaigns
Asda 'You Buy, We Donate' Benefits BBC Children in Need
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Inequalities-Focused Exhibition Forums
Triennale Milano Marks Its 24th International Exhibition
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Unknown Birthday Campaigns
Grey Bangladesh & Tasty Treat Address a Significant Issue in Bangladesh
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Banned Books Campaigns
Penguin Random House is Hitting the Road with Three Other Organizations
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Ugly Lawn Water Conservation Initiatives
Shailene Woodley Asks Us to Embrace Ugly Dry Lawns
Statement Short Films
'The Trial' by Gandja Monteiro Exposes Realities of Abortion Bans
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Hyper-Local Gifting Communities
On the Buy Nothing Project App, Everything is Given Freely
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Closet-Clearing Challenges
Traid's Closet Clear-out Challenge Boosts Garment Donations
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Prolonged Activism Campaigns
Oxfam's Stay In The Fight Encourages Lasting Social Influences
Destigmatizing Migraine Campaigns
Shades for Migraine is a Campaign that Addresses Preconceptions
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Vote-Encouraging Coin Campaigns
The Community Creates the Limited Electoral Coins
Filipino-Perspective City Campaigns
'Of Course, Hong Kong' Features Four Local Filipino Creators
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Children's Illustrated Book Campaigns
The 'One in 100' Initiative Spotlights the Medically Complex
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Intentional Online Experiences
Slow Internet Takes Users Back to a More Enriching Online World
Brand-Supported Advocacy Campaigns
Lush Advocacy Spotlights the Grassy Narrows Community
Inclusivity-Centric Back-To-School Campaigns
Sistema Launched a Back-To-School Survey
Emerging London Designer Exhibitions
POOR Collective Showcases the Powershift Exhibition in London
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Discount Retailer Promotions
The Poundland 'Price Pounders' Campaign Focuses on Cost Savings
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Censorship-Combatting Social Media Campaigns
Operation Retweet Uses AI-Generated Avatars
India-Based Senior Campaigns
The Alappuzha Social Justice Department Launches an Elderly Campaign
Community Cohesion-Promoting Grocery Campaigns
EDEKA Provides Insights of Neighborhood Relations