Metro 'Think for Yourself' Campaign
Marissa Brassfield — September 20, 2008 — Marketing
References: zuzafun & bg-gallery.info
Metro Newspaper's vague new ad campaign is causing a stir in the blogosphere. The ads, created by CLM BBDO, feature individuals in some polarizing situations. A second figure, clad in all-black, directs the individual's actions.
In the first Metro ad image for "Think for Yourself," for example, the black-clad figure directs the man's attention away from the homeless individual on the street. The black-clad figure also helps people pray, throw Molotov cocktails and spray-paint graffiti.
The message of the Metro Newspaper "Think for Yourself" ad campaign is that Metro simply provides the facts, so that readers can decide their opinions and beliefs on their own. The vague nature of the ads has inspired abundant Internet rumors from readers who interpret the ads to question authority, stray from or towards religion, and to fight 'the man.'
In the first Metro ad image for "Think for Yourself," for example, the black-clad figure directs the man's attention away from the homeless individual on the street. The black-clad figure also helps people pray, throw Molotov cocktails and spray-paint graffiti.
The message of the Metro Newspaper "Think for Yourself" ad campaign is that Metro simply provides the facts, so that readers can decide their opinions and beliefs on their own. The vague nature of the ads has inspired abundant Internet rumors from readers who interpret the ads to question authority, stray from or towards religion, and to fight 'the man.'
Trend Themes
1. Vague Ad Campaigns - Embrace the ambiguity of ad campaigns to spark curiosity and generate viral buzz.
2. Questioning Authority - Tap into the growing interest in questioning authority and empower individuals to form their own opinions and beliefs.
3. Interactive Advertising - Utilize interactive elements in advertising campaigns to engage audiences and encourage participation.
Industry Implications
1. Advertising - Incorporate unconventional and thought-provoking advertising strategies to capture the attention of target audiences.
2. Media and Publishing - Embrace the shift towards reader autonomy and provide unbiased information to cater to the demand for independent thinking.
3. Social Media and Blogging - Leverage the power of social media and blogging platforms to amplify the reach and discussion surrounding controversial ad campaigns.
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