The Mathieu Young 'Tent City' Project Shows Unusual Living Conditions
Emily Evans — August 30, 2011 — Fashion
References: behance.net & behance.net
The Mathieu Young 'Tent City' series captures a world that seems totally foreign to most; almost like something from another lifetime. Each of these dramatic, yet pleasant images were taken by photographer Mathieu Young and show some of the common living conditions in Fresno, California.
This photographer is known for his intimate photographic projects, which often shed light on secret societies; the Mathieu Young Tent City captures do the same. These images show impoverished individuals who surprisingly seem somewhat content with living in the 'Taco Flats,' which consist of a tent city. This is one photographic project that will have those more fortunate very thankful for having a stable roof over their head.
Implications - Intimate photographic projects like this one expose consumers to an underground world that would otherwise be almost invisible to them. It's these kind of visual displays that intrest and enthrall consumers, which demonstrate that companies who venture into unchartered territory with their initiatives will highly appeal to consumers.
This photographer is known for his intimate photographic projects, which often shed light on secret societies; the Mathieu Young Tent City captures do the same. These images show impoverished individuals who surprisingly seem somewhat content with living in the 'Taco Flats,' which consist of a tent city. This is one photographic project that will have those more fortunate very thankful for having a stable roof over their head.
Implications - Intimate photographic projects like this one expose consumers to an underground world that would otherwise be almost invisible to them. It's these kind of visual displays that intrest and enthrall consumers, which demonstrate that companies who venture into unchartered territory with their initiatives will highly appeal to consumers.
Trend Themes
1. Intimate Photographic Projects - Companies can leverage intimate photographic projects to expose consumers to hidden underground worlds and create unique experiences.
2. Visual Displays - Incorporating visual displays into marketing initiatives can captivate and engage consumers, particularly when exploring uncharted territory.
3. Unconventional Living Conditions - Highlighting unconventional living conditions can raise awareness and inspire innovative solutions for affordable housing and community support.
Industry Implications
1. Photography - Photographers can utilize intimate projects to showcase hidden aspects of society and create impactful narratives.
2. Marketing and Advertising - Incorporating visual displays and exploring uncharted territories can effectively capture consumer attention and differentiate brands in a competitive market.
3. Housing and Real Estate - Unconventional living conditions like tent cities provide an opportunity for disruptive innovation in affordable housing solutions and community development.
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