The Feeding America Campaign Tries to Raise Awareness with Actors
Summer Luu — November 30, 2010 — Social Good
References: feedingamerica.org & theinspirationroom
Feeding America and The Ad Council are running a star-studded ad campaign to raise awareness towards the 50 million Americans in need of food.
Actors Matt Damon, Ben Affleck, Taye Diggs and Ana Ortiz star in four public service advertisements, acting in the roles of real people affected by hunger. Check out the video featuring Ben Affleck and get inspired by the overwhelming stats of this needy cause.
Implications - The green revolution has brought the notion of social responsibility to the forefront of public consciousness. Consumers want to feel as though they are having a positive impact on the world. Companies that align their brand with socially responsible campaigns will be in a prime position to attract new consumers and form better relationships with existing ones.
Actors Matt Damon, Ben Affleck, Taye Diggs and Ana Ortiz star in four public service advertisements, acting in the roles of real people affected by hunger. Check out the video featuring Ben Affleck and get inspired by the overwhelming stats of this needy cause.
Implications - The green revolution has brought the notion of social responsibility to the forefront of public consciousness. Consumers want to feel as though they are having a positive impact on the world. Companies that align their brand with socially responsible campaigns will be in a prime position to attract new consumers and form better relationships with existing ones.
Trend Themes
1. Socially Responsible Branding - Companies that align their brand with socially responsible campaigns will be in a prime position to attract new consumers and form better relationships with existing ones.
2. Celebrity Advocacy - Using celebrities in ad campaigns can help raise awareness and generate support for social causes.
3. Awareness Through Storytelling - Telling real stories of people affected by social issues can help raise awareness and inspire action.
Industry Implications
1. Advertising - The advertising industry can leverage celebrity advocacy and socially responsible branding to create impactful campaigns.
2. Nonprofit - Nonprofit organizations can use storytelling and celebrity endorsement to raise awareness and support for social causes.
3. Consumer Goods - Consumer goods companies can align their brands with socially responsible campaigns to attract socially conscious consumers and build stronger relationships.
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