Lee Jeffries Captures the Dramatic Reality of Aging
Emily Evans — September 5, 2011 — Life-Stages
These captures of senior citizens by Lee Jeffries are some of the most poetic and intimate I have ever seen. With a natural ability to capture raw moments, this Manchester, UK-based photographer doesn’t miss out on capturing every angle of aging homeless seniors.
Since Lee Jeffries focuses on homeless people, each of his images further covey the raw nature of what it means to be impoverished. Although each of this talented photographer's images follows a similar black and white pattern, they truly do keep viewers guessing due to their exposed nature. While homeless people are vastly ignored by many within society, Lee Jeffries chooses to them as equals.
Implications - Just as photographer Lee Jeffries attempts to treat each of his homeless muses as equals, it is important for companies to publicly do the same. Companies that stress their committed nature to inclusiveness will instantly appear valuable and knowledgeable within society.
Since Lee Jeffries focuses on homeless people, each of his images further covey the raw nature of what it means to be impoverished. Although each of this talented photographer's images follows a similar black and white pattern, they truly do keep viewers guessing due to their exposed nature. While homeless people are vastly ignored by many within society, Lee Jeffries chooses to them as equals.
Implications - Just as photographer Lee Jeffries attempts to treat each of his homeless muses as equals, it is important for companies to publicly do the same. Companies that stress their committed nature to inclusiveness will instantly appear valuable and knowledgeable within society.
Trend Themes
1. Intimate Photography - Opportunity for photographers to capture the raw and emotional moments of their subjects, creating more impactful and meaningful photographs.
2. Social Awareness - Companies can highlight their commitment to inclusiveness and social responsibility, enhancing their reputation and perceived value within society.
3. Humanizing the Homeless - Opportunity to change the narrative surrounding homelessness and promote empathy and understanding for the homeless population.
Industry Implications
1. Photography - Photography industry can explore more intimate and emotive styles to capture subjects and convey powerful stories.
2. Corporate Social Responsibility - Companies can incorporate social inclusiveness and awareness programs to positively impact communities and enhance their brand image.
3. Nonprofit and Social Services - Organizations working with the homeless population can utilize storytelling and humanizing approaches to raise awareness and support for their cause.
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