For millennia, the only way to experience anything approaching virtual reality was to fall asleep and dream, but the October 2017 virtual reality trends show that today, the immersive experiences are entirely available in the waking world as well. Whether virtual reality, augmented reality, mixed reality, or any other modern experiential format, designers, developers, and engineers have created impressive pieces of content for consumers to explore.
Though we typically think of VR and AR as relatively passive experiences — ones where a true experience in the real world is replaced with a digital facsimile — companies are finding ways to make VR active. For example, the VirchyBike Lite system turns a stationary bike into a virtual cycling race where riders feel as though their cycling across a real outdoor track.
Top 30 Virtual Reality Trends in October
30
AR Dentistry Mirrors
This AR Cosmetic Dentistry Aid Helps Patients Try on Different Smiles
29
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
28
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
27
Collaborative Car Design Experiences
Chevrolet Indie Fridays Invited Guests to Spray Paint a Car
26
Augmented Reality Menus
'Kabaq' Offers 3D Renderings of Restaurant Menu Items
25
Building Block Chocolate Packaging
The Hershey's Magic Box Conceptually Contains Multiple Treats
24
Airport Lounge VR Trips
Bacardi and Virgin Atlantic Team Up for VR Experience in Airport Lounge
23
Stress-Reducing VR Experiences
Relax VR Offers Soothing Immersive Experiences
22
AR App Profiles
Blippar 'Halos' Let Users Compile 'Augmented Reality Face Profiles'
21
VR Restaurant Training Programs
KFC Employees are Learning to Make Food in Virtual Reality
20
Senior VR Travel Campaigns
This Virtual Reality Travel Project Fulfilled Seniors' Travel Goals
19
3D Audiophile Speakers
The 'YARRA 3DX' Audio System Projects Sound for VR, AR and More
18
Personalized AR Cartoons
Bitmoji on Snapchat Can Now Be Manipulated in Augmented Reality
17
Song-Deconstructing VR Experiences
Google's 'Inside Music' Lets Users Explore Songs Spatially
16
AR Scavenger Hunts
Disney and Lucasfilm are Launching an AR Event Called 'Find the Force'
15
Smartphone-Connected VR Systems
Zeiss VR One Connect Puts PC VR Content on Mobile VR Headsets
14
Augmented Reality Gravesites
Virtual Graves Offer a Cost-Effective Alternative to Funerals
13
VR Meditation Videos
'm ss ng p eces' 360-Degree Video Combines VR with Meditation Techniques
12
Assistive AR Sight Apps
Samsung's Relúmĭno Helps to Users with Vision Impairments to See Better
11
Virtual Cycling Races
VirchyBike Lite is a Stationary Bike That Simulates Long-Distance Races
10
Inexpensive Branded VR Headsets
The Dell Visor will Launch in October at a Cost of $350
9
Alzheimer's-Tracking VR Games
Sea Hero Quest is a Virtual Reality Game App For Fighting Dementia
8
Multipurpose 360-Degree Cameras
The Insta360 ONE Operates in a Multitude of Different Ways
7
Mixed-Reality Car Showrooms
The 'Chevrolet V-Showroom' App Virtually Presents the Chevy Cruze
6
VR Horror Experiences
'IT: FLOAT' is a Frightening Virtual Reality Cinematic Experience
5
Superhero Nail Salon Campaigns
The Powerpuff Girls are Taking Over WAH London for a Month
4
Safe Delivery Simulators
UPS is Now Using a VR Driving Simulator to Train New Drivers
3
VR Sports-Viewing Apps
'Fox Sports VR' Lets Users View Games in Virtual VIP Stadium Suites
2
360-Degree Closet Tours
Vogue's Tour of Kendall Jenner's Closet is Powered by Google Daydream
1
TV-Themed Magazine Trailers
The New Yorker Television Issue is Being Promoted with Its Own Trailer
Related Ideas
Developer-Targeted AR Eyewear
The XREAL Light AR Glasses Connect to the User's Smartphone
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Augmented Reality Entertainment Systems
The XREAL Beam Pro is a Dedicated Device for AR
AI-Powered Augmented Reality Glasses
The Rokid Max 2 AR Glasses Have a 1080p Resolution
Ultralight Wire-Free AR Glasses
The INMO Air2 Wireless AR Glasses Offers an Immersive Experience
3D Designer Headset Concepts
The A. EYE AR Glasses by Ho Hyun Rim Help Creative Professionals
AR Museum Eyewear Headsets
The 'MetMate' AR Glasses Concept Elevates Museum Goer Experiences
Multi-Sensory VR Headsets
The 'ORDOVIC' VR Headset by John Han Lee Immerses Using Smells and More
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Hybrid Experience VR Glasses
The 'Blend' XR Glasses Concept by Mingwan Bae is Interactive
AR-Integrated Motorcycle Eyewear
The Blucap Moto Motorcycle Navigation Sunglasses are Connected
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Mixed-Reality Outdoor Headsets
The Nothing Voyage (1) is a Headset Concept for the Outdoors
Virtual Reality Fidelity Updates
Meta Updated the Passthrough on its Meta Quest 3 Headset
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Compatible USB AR Glasses
XREAL Released its 'One Series' of AR Glasses for Multiple Devices
3D-Printed VR Headset Concepts
The '0²' VR Headset by RITE Maintains a Comfortable Construction
Omnidirectional VR Treadmills
Virtuix's 'Omni' Enables Seamless Locomotion in Virtual Reality Apps
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Spatial Computing Glasses
Rokid's AR Lite Device is Intuitive, Comfortable and Wearable
Vacuum-Tracking AR Apps
This App Detects Areas Of the Floor That Were Missed During Vacuuming
AI-Connected Sports Glasses
The QIDI Vida AR HUD Display is Built for Active Lifestyles
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Screen-Projecting AR Glasses
These Glasses Generate Virtual Displays In Front Of Your Eyes
Classroom-Ready AR Eyewear
The Adventure Whale AR Glasses by SHS Shih are Child-Focused
True Lightweight AR Glasses
Meta Unveiled the 'Orion AR' as its First Dedicated AR Wearable
Mobile VR Pain Management Apps
'Flowly' Enables Pain Relief Through VR-Based Relaxation Training
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Premium-Quality VR Experiences
'Sandbox VR' in Toronto Offers Fully Immersive Journeys through VR
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
Developer-Targeted AR Glasses
The XREAL Air 2 Ultra Creates Next-Gen Mixed-Reality Experiences
High-Power Pro-Grade VR Headsets
The Varjo XR-4 Series Includes Three Models
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Mixed-Reality Wellness Apps
Alo Moves XR Creates Immersive Fitness Experiences on Meta Quest 3
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Metaverse Development Brands
Best Web3 Development Creates Comprehensive Metaverse Solutions
AR-Revived Premium Art Projects
Musée de Louvre and Snapchat Presents the Egypt Augmented Project
AR-Suggested Cocktails
Threedium Developed 3D Cocktail Visuals for Tanqueray No.TEN
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Lightweight Smart AR Glasses
Nubia Released its Smart AR Glasses Called Neovision Glass
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
Virtual Interactive Shopping Experiences
Appy Pie Endpoint Launches Suite of Virtual Try-On APIs
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Accessible Comfort-Focused VR Headsets
The Meta Quest 3 VR Headset is Compact and Slim
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
VR Cat Experiences
Catting Offers an Interactive Feline Friend in Virtual Reality
Memory-Making AR Experiences
Rokid Celebrated Dads This Father's Day with AR & AI
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Spatial OS AR Headsets
The Apple Vision Pro Headset Runs the visionOS Operating System
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Virtual Tanner Try-Ons
Bondi Sands' Virtual Try-On Experience Finds Perfect Self-Tan Shades
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
Augmented Reality Projection Laptops
Sightful Presents Spacetop, a Screenless Projecting Laptop
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Virtual Craft Beer Tastings
NCBC & Spyglass Created an Exclusive Beer Tasting Experience with VR
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Spatial Video Exercise Bicycles
LAYER Design & Saga Holographic Create the Dynamic HoloBike
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Spatial Content Creation Systems
Sony Corporation Boasts an Xr Head-mounted Display & Controllers
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
Sleek AR Lifestyle Headsets
OPPO's Air Glass 3 Improves Experiences Using AI Technology
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
AI-Powered Employee Training Services
VirtualSpeech Blends Generative AI with VR for Training
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Cyclist-Targeted AR Eyewear
LAWK ONE AR Glasses are Connected with 99.9% UV-Blocking Lenses
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
Enhanced Metaverse Immersion Solutions
KIWI Design Debuts the RGB Vertical Stand on Meta
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Mixed-Reality Bedtime Apps
Pillow is a Mixed-Reality App for Quest That Supports Relaxation in Bed
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
Custom Virtual Reality Accessories
Apple's Vision Pro Gets a New Developer Strap
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Self-Tracking VR Headset Accessories
The HTC VIVE Ultimate Tracker Enables 3D Spatial Tracking
Virtual Reality Gameplay Chairs
The New Roto VR Explorer Chair Rotates with Virtual Movement
Digital Professional VR Headsets
This Office VR Headset Concept by Simon Ljungblahd is Intuitive
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Mixed-Reality Skateboarding Apps
Skatrix Pro Turns Interior Spaces into Virtual Skate Parks
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Hologram Indoor Cycling Experiences
Saga Holographic Introduced the Ground-Breaking Holobike
VR Track Racing Games
Micro Machines: Mini Challenge Mayhem Pushes Virtual Cars to the Limits
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Industry-Leading VR Headsets
HTC is Returning to The VR Industry with a New Gaming Headset
VR Horror Hotel Experiences
Dracula's Hotel is an Immersive and Transportive Test of Fear
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Nausea-Abating VR Platforms
The 'C-Infinity' Platform is Designed to Evade VR Motion Sickness
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
VR Buildable Biome Games
LEGO Bricktales is an Immersive Adventure Puzzle Game
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
AR 3D Model Apps
Arrea is an AR app for iPhone That Lets Users Explore Augmented Reality
Augmented Reality Hunting Games
Capcom and Niantic are Launching 'Monster Hunter Now'
Virtual AR Adventures
Spin Genie Launches 'AR Treasure Quest'
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Enhanced VR Ecosystems
Valve Launches a New Update to its SteamVR 2.0 Platform
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
X-Ray Vision Headsets
MIT Scientists are Working on a New X-AR Headset to See Through Objects
Reinterpreted Immersive Events
The Wizard of Oz 360 Experience Retells the Classic Tale
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Virtual Arcade Worlds
Dave & Busters Announced its Offiical Metaverse World in Roblox
Sports-Focused VR Headsets
The 'JioDive' Headset Allows Users to Experience Cricket Games in VR
Game-Based VR Subscriptions
Meta Announces the Quest+ VR Subscription for Never-Ending Games
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Virtual Reality Insurance Consults
ERGO Debuts a VR App for Travel Insurance Consultations
High-Motion VR Action Games
Attack on Titan VR Lets Players Hunt Massive Monsters in the Metaverse
AR-Powered Social Platforms
MMITA Launches a New Augmented Reality-Powered Social Platform
Casual MR Gaming Companies
'MixRift' Raised over $1.6M to Fund its Mixed Reality Game Development
AR Spray Painting Experiences
Rust-Oleum's AR Experience Lets DIYers Try Spray Paint Nozzles
App-Facilitated VR Integrations
WhatsApp's New Update Includes VR Integration with Meta Headsets
AR-Powered Football Cards
Sorare Launches the AR-Equipped 3D Digital Football Player Cards
Compact Featherlight VR Headsets
The Bigscreen Beyond Headset Has 5K OLED Microdisplays
Avatar-Centric Gaming Activities
Interactive New Meta Quests are Added to the Horizon Worlds
VR Trombone Experiences
Trombonest Presents Musical Mixed Reality for Any Skill Level