For millennia, the only way to experience anything approaching virtual reality was to fall asleep and dream, but the October 2017 virtual reality trends show that today, the immersive experiences are entirely available in the waking world as well. Whether virtual reality, augmented reality, mixed reality, or any other modern experiential format, designers, developers, and engineers have created impressive pieces of content for consumers to explore.
Though we typically think of VR and AR as relatively passive experiences — ones where a true experience in the real world is replaced with a digital facsimile — companies are finding ways to make VR active. For example, the VirchyBike Lite system turns a stationary bike into a virtual cycling race where riders feel as though their cycling across a real outdoor track.
Top 30 Virtual Reality Trends in October

30
AR Dentistry Mirrors
This AR Cosmetic Dentistry Aid Helps Patients Try on Different Smiles

29
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label

28
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
27
Collaborative Car Design Experiences
Chevrolet Indie Fridays Invited Guests to Spray Paint a Car
26
Augmented Reality Menus
'Kabaq' Offers 3D Renderings of Restaurant Menu Items
25
Building Block Chocolate Packaging
The Hershey's Magic Box Conceptually Contains Multiple Treats
24
Airport Lounge VR Trips
Bacardi and Virgin Atlantic Team Up for VR Experience in Airport Lounge
23
Stress-Reducing VR Experiences
Relax VR Offers Soothing Immersive Experiences
22
AR App Profiles
Blippar 'Halos' Let Users Compile 'Augmented Reality Face Profiles'
21
VR Restaurant Training Programs
KFC Employees are Learning to Make Food in Virtual Reality
20
Senior VR Travel Campaigns
This Virtual Reality Travel Project Fulfilled Seniors' Travel Goals
19
3D Audiophile Speakers
The 'YARRA 3DX' Audio System Projects Sound for VR, AR and More
18
Personalized AR Cartoons
Bitmoji on Snapchat Can Now Be Manipulated in Augmented Reality
17
Song-Deconstructing VR Experiences
Google's 'Inside Music' Lets Users Explore Songs Spatially
16
AR Scavenger Hunts
Disney and Lucasfilm are Launching an AR Event Called 'Find the Force'
15
Smartphone-Connected VR Systems
Zeiss VR One Connect Puts PC VR Content on Mobile VR Headsets
14
Augmented Reality Gravesites
Virtual Graves Offer a Cost-Effective Alternative to Funerals
13
VR Meditation Videos
'm ss ng p eces' 360-Degree Video Combines VR with Meditation Techniques
12
Assistive AR Sight Apps
Samsung's Relúmĭno Helps to Users with Vision Impairments to See Better
11
Virtual Cycling Races
VirchyBike Lite is a Stationary Bike That Simulates Long-Distance Races
10
Inexpensive Branded VR Headsets
The Dell Visor will Launch in October at a Cost of $350
9
Alzheimer's-Tracking VR Games
Sea Hero Quest is a Virtual Reality Game App For Fighting Dementia
8
Multipurpose 360-Degree Cameras
The Insta360 ONE Operates in a Multitude of Different Ways
7
Mixed-Reality Car Showrooms
The 'Chevrolet V-Showroom' App Virtually Presents the Chevy Cruze
6
VR Horror Experiences
'IT: FLOAT' is a Frightening Virtual Reality Cinematic Experience
5
Superhero Nail Salon Campaigns
The Powerpuff Girls are Taking Over WAH London for a Month
4
Safe Delivery Simulators
UPS is Now Using a VR Driving Simulator to Train New Drivers
3
VR Sports-Viewing Apps
'Fox Sports VR' Lets Users View Games in Virtual VIP Stadium Suites
2
360-Degree Closet Tours
Vogue's Tour of Kendall Jenner's Closet is Powered by Google Daydream
1
TV-Themed Magazine Trailers
The New Yorker Television Issue is Being Promoted with Its Own Trailer
Related Ideas
Gamified XR Vacuuming Apps
'Spatial Vacuuming' Makes Home Cleaning Engaging and Rewarding
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
All-in-One AR Glasses
The 'Limicross Alpha' Augmented Reality Android Glasses are Ultra-Advanced
Augmented Reality Entertainment Systems
The XREAL Beam Pro is a Dedicated Device for AR
Compatible USB AR Glasses
XREAL Released its 'One Series' of AR Glasses for Multiple Devices
AI-Powered Augmented Reality Glasses
The Rokid Max 2 AR Glasses Have a 1080p Resolution
Discreetly Connected AR Sunglasses
Everysight Maverick AR Glasses Have a Sony microOLED Display
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
AR-Integrated Motorcycle Eyewear
The Blucap Moto Motorcycle Navigation Sunglasses are Connected
AR-Equipped Electric Motorcycles
The EyeLights Rocket One Works Seamlessly with a Connected Helmet
Child-Focused Mixed Reality Headsets
The Conceptual 'Edi' Mixed Reality Headset is Safety-Focused
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Lego-Centric Apps
The 'Brick My World' App Turns Reality into LEGO Creations
Virtual Reality Fidelity Updates
Meta Updated the Passthrough on its Meta Quest 3 Headset
Entertaining AI-Driven Experiences
Lotte and Arbitrum Partner for the Coalesced 'Lotte Caliverse'
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Virtual Modeling Metaverses
Heidi Klum's Modelverse on Roblox Supports Creative Self-Expression
Omnidirectional VR Treadmills
Virtuix's 'Omni' Enables Seamless Locomotion in Virtual Reality Apps
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Spatial Computing Glasses
Rokid's AR Lite Device is Intuitive, Comfortable and Wearable
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Collaborative VR Art Experiences
Chanel Presents the A Conversation with the Sun Show
AI-Connected Sports Glasses
The QIDI Vida AR HUD Display is Built for Active Lifestyles
Vacuum-Tracking AR Apps
This App Detects Areas Of the Floor That Were Missed During Vacuuming
AI-Enabled Smart Glasses Demonstrations
Vuzix® Will Lead Interactive Demonstrations at CES 2024
Educational Exploration Binoculars
The Conceptual 'BINO' Mixed Reality Device Works in Many Ways
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Full-Body-Tracking VR Rigs
Virtuix's 'Omni One Core' is an Ultra-Premium VR Rig for PC Gaming
Classroom-Ready AR Eyewear
The Adventure Whale AR Glasses by SHS Shih are Child-Focused
True Lightweight AR Glasses
Meta Unveiled the 'Orion AR' as its First Dedicated AR Wearable
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Immersive Mobile Gaming Solutions
Viture x 8BitDo Ultimate Mobile Controller Supports XR Glasses
Virtual Flavor Simulators
Researchers Developed a Device to Stimulate Taste in Virtual Worlds
Connected Golfer Headsets
The 'HIO' AR Golf Glasses Concept by Taeyang Kim are Streamlined
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Compact AR Glasses
Spectacles Gen 5 Offers Shared AR Experiences with Snap OS Integration
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Premium-Quality VR Experiences
'Sandbox VR' in Toronto Offers Fully Immersive Journeys through VR
Developer-Targeted AR Glasses
The XREAL Air 2 Ultra Creates Next-Gen Mixed-Reality Experiences
High-Power Pro-Grade VR Headsets
The Varjo XR-4 Series Includes Three Models
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Mixed-Reality Wellness Apps
Alo Moves XR Creates Immersive Fitness Experiences on Meta Quest 3
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Immersive VR Thriller Games
PlaySide Studios Announced 'Shattered' Thriller for VR Consoles
Mixed Reality Business Acquisitions
Google is Acquiring a Large Part of HTC's Vive XR Team
Virtual Reality Bendable Controllers
Minkyu Oh Designs the Cogito Concept with AR Technology
AR-Revived Premium Art Projects
Musée de Louvre and Snapchat Presents the Egypt Augmented Project
AR-Suggested Cocktails
Threedium Developed 3D Cocktail Visuals for Tanqueray No.TEN
Scan-to-VR Technologies
Teleport by Varjo Creates Digital Twins for Real-World Locations
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Virtual Interactive Shopping Experiences
Appy Pie Endpoint Launches Suite of Virtual Try-On APIs
Retina-Level VR Headsets
Pimax's Crystal Super Debuted at CES as an Industry-First
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
Lightweight VR Headsets
The Pimax Dream Air Represents a Notable Advancement in Virtual Reality
Interactive AI Sommeliers
Chronic Cellars' Mascot Answers Wine Questions in Augmented Reality
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
Family-Friendly VR Games
MixRift's Battle Orb Brings the Fun of Physics to Family VR Gameplay
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
VR Cat Experiences
Catting Offers an Interactive Feline Friend in Virtual Reality
Memory-Making AR Experiences
Rokid Celebrated Dads This Father's Day with AR & AI
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
Immersive Multimodal AI Headsets
The Android XR Supports VR, AR and MR
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Spatial Video Exercise Bicycles
LAYER Design & Saga Holographic Create the Dynamic HoloBike
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Tech-Branded VR Headsets
This Nothing VR Headset Concept by Ratan Pande is Ultra-Modern
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Spatial Content Creation Systems
Sony Corporation Boasts an Xr Head-mounted Display & Controllers
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
Sleek AR Lifestyle Headsets
OPPO's Air Glass 3 Improves Experiences Using AI Technology
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Collaborative VR Experiences
Netflix and Sandbox VR Introduce an Immersive Rebel Moon Experience
Interactive Mixed-Reality Films
What If...?: An Immersive Story is an Apple Vision Pro Exclusive
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
Enhanced Metaverse Immersion Solutions
KIWI Design Debuts the RGB Vertical Stand on Meta
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Mixed-Reality Bedtime Apps
Pillow is a Mixed-Reality App for Quest That Supports Relaxation in Bed
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Horror-Themed VR Worlds
Blumhouse is Creating the 'Horrorverse' for Meta Quest 3
Custom Virtual Reality Accessories
Apple's Vision Pro Gets a New Developer Strap
Virtual Vinyl Players
Turntable: Music Explorer Merges Vinyl Charm with Modern Technology
AR Bag Try-Ons
WANNA's Bags Virtual Try-On Experience Visualizes Styles Worn on the Shoulder
Immersive 3D Fitness Games
Ergatta’s Latest Fitness Offering is the Wavelength Game
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Self-Tracking VR Headset Accessories
The HTC VIVE Ultimate Tracker Enables 3D Spatial Tracking
Virtual Reality Gameplay Chairs
The New Roto VR Explorer Chair Rotates with Virtual Movement
Digital Professional VR Headsets
This Office VR Headset Concept by Simon Ljungblahd is Intuitive
3D Holographic Game Experiences
VividQ Launched a New Modern Warfare 2 3D Experience
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Mixed-Reality Skateboarding Apps
Skatrix Pro Turns Interior Spaces into Virtual Skate Parks
Spatial Storytelling Films
The Apple Immersive Submerged Trailer Teases Next-Gen Video Tech
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
AI Fashion Tools
Virtualfit Lets Users Try on New Looks Instantly in a Digital Space
Hologram Indoor Cycling Experiences
Saga Holographic Introduced the Ground-Breaking Holobike
Mixed Reality Workout Classes
FitXR Slam Has Over 1,000 Classes Available
Motivational AR Packaging
RXBAR's No B.S. Motivator Experience Enhances Packaging with Holograms
VR Track Racing Games
Micro Machines: Mini Challenge Mayhem Pushes Virtual Cars to the Limits
Technology-Fusing Laboratory Spaces
WindsorPatania Architects Designs the XR Lab
AR Try-On Technologies
Nextech3D.ai Intends to Acquire Designhubz to Expand Its E-Commerce Prowess
Industry-Leading VR Headsets
HTC is Returning to The VR Industry with a New Gaming Headset
VR Horror Hotel Experiences
Dracula's Hotel is an Immersive and Transportive Test of Fear
AR-Enhanced Learning Tools
TutAR Empowers Education with AR-Enabled 3D Teaching Aids for K12
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Nausea-Abating VR Platforms
The 'C-Infinity' Platform is Designed to Evade VR Motion Sickness
VR Buildable Biome Games
LEGO Bricktales is an Immersive Adventure Puzzle Game
AR 3D Model Apps
Arrea is an AR app for iPhone That Lets Users Explore Augmented Reality
Virtual AR Adventures
Spin Genie Launches 'AR Treasure Quest'
Enhanced VR Ecosystems
Valve Launches a New Update to its SteamVR 2.0 Platform
Reinterpreted Immersive Events
The Wizard of Oz 360 Experience Retells the Classic Tale
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
3D-Rendering VR Apps
Prospect from IrisVR Streamlines Architectural Projects with Virtual Reality
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
AR-Enabled Try-On Tools
Google Launches an AR-Based Try-On Tool for Hair and Foundation
High-Motion VR Action Games
Attack on Titan VR Lets Players Hunt Massive Monsters in the Metaverse
Action-Focused VR Games
Skydance's Behemoth is a Large-Scale Action Game for the Quest 3
Casual MR Gaming Companies
'MixRift' Raised over $1.6M to Fund its Mixed Reality Game Development
VR Trombone Experiences
Trombonest Presents Musical Mixed Reality for Any Skill Level