By looking to these October 2016 social media innovations, it's shown that an increasing number of brands, organizations and celebrity figures are seeing the value of appealing to consumers through easily accessible mediums.
In one recent example, Victoria Secret model Taylor Hill was able to promote a slew of makeup products by simply supplying her followers on Instagram with a quick tutorial via the 'Stories' feature. Not only did this allow her to market products in a more genuine way, but it also gave her fans a look into her exclusive everyday routine that they can appreciate. Meanwhile, a YouTube star named Casey Neistat documented his luxurious journey on a Emirates airplane after his seat was upgraded to first class -- which is valued at over $21,000.
Although the video blogger claims that his humorous documentation wasn't sponsored, it racked up millions of views and highlighted the airline's high-end features candidly. In other examples that can be found within this cluster of October 2016 social media innovations, brands take action to be inclusive of a wide range of influencers, create highly shareable campaigns and much more.
Top 40 Social Media Trends in October
From Quick Model-Made Makeup Tutorials to Safe Social Realms:
Riley von Niessen — Oct 29, 2016 — Marketing
40
Social Media Photography Booths
The Lightcase '#Flatlay' Makes a Popular Perspective a Cinch
39
Filter-Centered Celebrity Editorials
Willow Smith Was the Focus of GARAGE Magazine App's Issue
38
Cosmopolitan Library Photos
Olivier Martel Savoie's Instagram Series Shows Different Libraries
37
Subway Ride Illustrations
The Instagram Page 'Subway Doodles' Makes Transport Look More Creative
36
Instantaneous Model Makeup Tutorials
Taylor Hill Easily Promotes Products on Her Instagram Story
35
Rapper-Designed Gentlemen's Clubs
'The Ballet' by Drake Spotlights Female Dancers in a New Way
34
Chromatic Social Media Sunglasses
The Snapchat Spectacles Enable POV Phone-Free Recording
33
Personal Social Media Helpers
TaskRabbit's Offering 'Instagram Husbands' for New York Fashion Week
32
Anti-Social Media Hunger Campaigns
The Delete to Feed Campaign Encourages Offline Interactions
31
Emoji Voting Websites
'Emoji Request' is a Way to Vote for New Unicode Characters
30
Social Media Guacamole Promotions
This Snapchat Campaign Celebrates National Guacamole Day 2016
29
Intelligent Influencer Tools
Sapie Space Uses Machine Learning to Find Social Influencers
28
Amplified Event Apps
The Scripin Events App Uses Multimedia to Make Events More Interactive
27
Face-Replacing Emoji Bots
'Tweet Me 4 Moji' Replaces Faces in Pictures with Corresponding Emojis
26
Retro Emoji Apparel
This Korean Fashion Designer Released a Collection Centered Around Emojis
25
iPhone Photographer Apps
PhotoSesh Lite Lets NYC Users Hire a Professional iPhone Photographer
24
Social Media-Enhancing Chatbots
The Yala Bot Uses Machine Learning to Optimize Social Media Posts
23
Sellable Social Platforms
MostPop Makes Instagram More Sellable With Links That Redirect Traffic
22
Football Team Hashtag Emojis
The NFL and Twitter are Releasing Hashtags that Include Team Logos
21
Gleeful Messaging Apps
The +ONE App Was Created By Kevin McHale Of 'GLEE' Fame
20
Conversational Fashion Bots
Tommy Hilfiger’s TMY.GRL Messenger Chatbot Promotes Gigi Hadid's Line
19
Food-Ordering Chatbots
Domino's Pizza Can Now Be Purchased Through Facebook Messenger
18
Selfie Profile Verifications
The Bumble Dating App Has Begun Authenticating Profiles with Selfies
17
Minute Social Media Platforms
Camarilla Limits Social Sharing to Just 15 Friends at a Time
16
$21,000 Airplane Seats
Casey Neistat Documented His First Class Journey on an Emirates Airplane
15
Customizable Emoji Apps
The Amojee App Lets You Convert Selfies to Unique Emojis
14
Online Positivity Campaigns
'Fueling Possibilities' Gives Free Gas for Positive Social Media
13
Charitable Burger Geofilters
A&W's Campaign on Snapchat Brings Attention to 'Burgers to Beat MS'
12
Short Social Media Films
'The Realest Real' from Kenzo Shows Natasha Lyonne as a Teen's Mom
11
Inclusive Retail Campaigns
This Violeta by MANGO Initiative Sparks a Dialogue About Fashion
10
Photo-Zooming Social Updates
Instragram is Now Allowing Its Users to Zoom in on Photos
9
Sci-Fi Social Media Buttons
Facebook's Star Trek Like Buttons are for the Series' 50th Anniversary
8
Fake Account Detection Algorithms
'FRAUDAR' Recognizes and Weeds Out Fake Social Media Accounts
7
Interactive Messaging Apps
The Amity App Allows For Immersive and Visual Communications
6
Social Media Backup Apps
'Kumbu' Enables Users to Save Photos and Organize Memories
5
Customizable Campus Event Apps
This App Ensures That Students Don't Miss Out On Campus Events
4
Sarcastic Twitter Bots
'Who's the idiot now?' Auto-Retweets a Common and Ironic Solecism
3
Safety-Geared Social Platforms
'PopJam' Is an App for Teens and Tweens with Photo Sharing and More
2
Adolescent-Focused Digital Platforms
Adolescent.net Offers Content From Teenage Influencers
1
Troll-Filtering App Features
Instagram's 'Hide Inappropriate Comments' Blocks Negative Posts
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Makeup-Inspired Music Collaborations
e.l.f. Cosmetics Launches 'Get Ready With Me The Album'
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Social Account-Joined Sneaker Models
Hartcopy Joins adidas on a Collaborative HW Army Sneaker
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Celebrity-Backed Beauty Partnerships
Rabanne Named Singer Troye Sivan Its Makeup Brand Ambassador
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Social Media Shopping Partnerships
YouTube Teams Up with Shopee to Launch 'YouTube Shopping'
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Collaborative Date-Ready Cosmetics
E.l.f. Beauty Unveils the New Collaboration with Tinder
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Fact-Checking Skincare Campaigns
CeraVe's #FactCheckYourFeed Campaign Stars Jack Whitehall
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping Filter
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Reality TV Cosmetic Campaigns
The IT Cosmetics 'Keep IT Real' Campaign Takes a Comedic Approach
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Teen-Protecting Social Media Features
Meta Expanded its 'Limit' and 'Restrict' Instagram Tools
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
British Highway-Inspired Fall Fashion
JORDANLUCA Presents a New Capsule for the FW23 Season
Influencer Management Tools
Ogilvy Offers a Safety and Risk Management Tool for Marketing Brands
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Shapewear Empowering Giveaways
Shapellx Celebrates 4th Anniversary with #XpressYourself Campaign
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Video Editing Features
Meta Rolls Out Editing Tools for its Reels To Facebook Users
Privacy-Enhancing Social Features
Pinterest Launches the New Safety Features for Young Users
Thought Leadership Assistants
Jessica By Queue Uses AI to Streamline Content Creation
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Updated Social Web Apps
Mastodon's New Update Streamlines Notifications and Posting Capabilities
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram