MostPop Makes Instagram More Sellable With Links That Redirect Traffic
Alyson Wyers — September 16, 2016 — Marketing
References: beta.mostpop.co & betalist
Many online content creators and digital influencers will use the sole link space in their Instagram profiles, but this platform can redirect traffic from Instagram to a website with more ease. Social media marketing startup MostPop integrates a user's Instagram account so that people can go from a picture to a link, rather than having to go back to the link in the bio.
Although captions are often utilized for sponsorship, advertising and other social commerce ventures, Instagram makes it difficult to input direct links in that space. MostPop hopes to change things with their hyperlink tagging system. This would allow users to redirect traffic and take followers to a product page or specified link more easily.
Although captions are often utilized for sponsorship, advertising and other social commerce ventures, Instagram makes it difficult to input direct links in that space. MostPop hopes to change things with their hyperlink tagging system. This would allow users to redirect traffic and take followers to a product page or specified link more easily.
Trend Themes
1. Instagram Hyperlink Tagging - Opportunity to develop a platform or tool that allows content creators to easily include direct links in Instagram captions.
2. Streamlined Social Commerce - Opportunity to create solutions that simplify the process of directing traffic from social media platforms to product pages or specified links.
3. Enhanced User Experience - Opportunity to improve user experience on social media platforms by providing seamless access to external content through clickable links in posts.
Industry Implications
1. Social Media Marketing - Opportunity for social media marketing startups to develop innovative tools and features that enhance the marketing capabilities of content creators on platforms like Instagram.
2. E-commerce - Opportunity for e-commerce businesses to leverage platforms or tools that facilitate seamless redirection of traffic from social media to their product pages.
3. Influencer Marketing - Opportunity for influencer marketing agencies to leverage technology that simplifies the process of including direct links in captions, enabling more effective sponsorship and advertising campaigns on platforms like Instagram.
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