From rapper-starred streetwear campaigns to social media music festivals, this article provides an in-depth exploration of the most recent innovations driving innovation and shaping the landscape of pop culture.
For in-person activations, Hennessy is working together with cHIP sHOP, which is based in London's Brixton community, to celebrate hip-hop and rising artists. The partnership launched yesterday with a VIP event that saw a range of artists that represent their generation of the music genre.
In the marketing sphere, the Wheaties x Marvel’s Spider-Man 2 cereal has been announced as a new collaboration with the comic brand to highlight Peter Parker and Miles Morales on special cereal packaging. The packaging features the instantly recognizable Spider-Man characters and comes in two options that each showcase the characters.
Top 70 Pop Culture Trends in November

70
Cozy Animation-Themed Accessories
This Ghibli Bag Collection is Ready for Autumn Weather

69
Regal Birthday-Commemorating Coins
The Royal Mint Celebrates King Charles III's Birthday
68
Superhero-Themed Glamorous Shoes
Marvel and Christian Louboutin Join Forces on a Shoe Capsule
67
Villainous Mobile Device Accessories
The Disney Villains x CASETiFY Collection is Vibrant
66
Manga-Inspired Clog Collections
The Demon Slayer x Crocs Collection is a Foot Locker Exclusive
65
Beverage-Inspired Charms
Catbird x Sofia Wines Collaborated on Two Fun Everyday Accessories
64
Collage Basketball Apparel Collaborations
Reebok Partners with Basketball Sensation Angel Reese
63
Anime-Themed Cafe Menus
The Pronto Pokémon Menu Features Food and Coffee
62
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
61
Filmic Curated Closets
Stitch Fix's Main Character Closets Provide Nostalgic Style Inspiration
60
AI Video Generators
Canva Turns Text Prompts into AI Talking Heads
59
Bite-Sized Beauty Collabs
Fenty Beauty Collaborated with Ulta and Target to Debut Fenty Snackz
58
Miniature Endearing Souvenir Capsules
The Little Ghibili Museum Capsule Has Adorable Souvenies
57
Celeb-Inspired AI Chatbots
The Meta AI Personas are Based on Cultural Icons & Influencers
56
Video Game-Inspired Homewares
The Super Mario Home Adventure Life Products are Game-Themed
55
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
54
Heritage-Honoring Boot Collaborations
SOLDIER Presents a New Timberland 6-Inch Boot
53
Rock Legend-Approved Bass Guitars
Gibson Launches the Gene Simmons EB-0 Bass
52
Insulated Video Game Tumblers
The Super Mario Tumbler Book is Arriving at 7-Eleven Japan
51
Half-Priced Indulgent Beverages
Starbucks Rewards Members Celebrate with Exclusive Yay Day Offer
50
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
49
Family Ties-Inspired Dynamic Footwear
Nike Presents its Celebratory Con Mi Familia Series
48
Horror-Themed Overnight Experiences
The Warner Bros Icons of Horror Sees Iconic Wax Figures
47
Intricate Sci-Fi Puzzle Sets
LEGO Introduces the Dune Atreides Royal Ornithopter Set
46
AI-Powered Albums
Bacardí is Dropping The A.I. Powered Album with Boi-1da
45
Protective Styling Product Bundles
JVN Releases Bring the Heat for the 2023 Holiday Season
44
Esports Anime Collaborations
TSM Released a FullMetal Alchemist Brotherhood Merchandise Line
43
Holiday Film-Inspired Graham Crackers
Goldfish Elf Maple Syrup Grahams are Limited-Edition
42
Spicy Aphrodisiac Drinks
G Spot Beverages Launched a Passionfruit Habanero Drink with Netflix
41
All-in-One Anime Card Games
The Pokemon Trading Card Game Classic is Ready to Play
40
Spanish Beauty Anthems
e.l.f. Collaborated with Manuel Turizo on "ojos. labios. cara."
39
Heroic Luxury Footwear
The Christian Louboutin x Marvel Collab Unleashes Super Stylish Footwear
38
Slasher-Inspired Energy Products
G Fuel Debuted the Hack ‘n Slash Collector’s Box for Halloween
37
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
36
Monochromatic Cartoon-Inspired Kitchen Sets
The New Disney Kitchen Set has a Stealthy Design
35
Horror Franchise Board Games
The SAW: The Jigsaw Trials Board Game is for Two to Six Players
34
Jelly Resurfacing Masks
SKKN BY KIM's Resurfacing Mask Boasts Pumpkin Enzymes & AHAs
33
TikTok Disney Collabs
TikTok and Disney Collaborate to Celebrate Disney's Centennial Anniversary
32
Iconic Barbie Collectibles
Barbie Honors “Queen of Rock and Roll” Stevie Nicks with Collector Doll
31
Game Show Makeup Collabs
Vanna White is the Face of Laura Geller Beauty x Wheel of Fortune
30
Popstar VIP Fan Experiences
Jonas Brothers Join Turo for Ultimate Concert Experience
29
AI Horror Film Festivals
A.I.RHEADS SCAREFEST Shares Short Films Made with Artificial Intelligence
28
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
27
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
26
Cartoon-Inspired Festive Collections
The Pokémon Company Unveils a Range of Festive Products
25
Streaming Service Sleeping Bags
The Netflix Sleeping Bag Reminiscences on Olden Days
24
Rapper-Themed Boozy Drinks
Chili’s Grill & Bar Celebrate Nicki Minaj Fans with Return of Barbz Day
23
Compact Music Samplers
1010music's The Tangerine is a Compact Sampler with an Orange Design
22
Mystery Cartoon Donut Collections
The Krispy Kreme Scooby-Doo Halloween Dozen is Tasty
21
Non-Alcoholic Lychee Martinis
Mixoloshe's Lychee Martini by Zayn Celebrates Its New CCO & Co-Owner
20
Recovery Slip-On Shoes
Kane Footwear Collabs with Honey Stinger for New Recovery Shoe
19
Offline Newspaper Publications
County Highway Revives Print Culture
18
Superhero-Branded Cereals
Wheaties x Marvel’s Spider-Man 2 Cereal is Arriving Exclusively Online
17
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
16
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
15
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
14
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
13
Modern Cruelty-Free Haircare Products
KAI's Haircare Line is Popular Among A-List Celebrities
12
Singer-Created Fragrance Announcements
Beyonce's Cé Noir Will Launch Before the Holiday Season
11
Sci-Fi Gaming Mice
Logitech G's Latest Gaming Mouse is Inspired by the Star Wars Millennium Falcon
10
Futuristic Military Game Events
Battlefield 2042's 'Killswitch' Mode is the Highlight of its Event
9
Promotional In-Game Events
'Alan Wake Flashback' Promotes Alan Wake II's Release in Fortnite
8
Value Menu Masterclasses
Pizza Hut Uses TikTok's "Girl Math" to Highlight Its Deal Lover's Menu
7
TikTok Star Streaming Collabs
TikTok star CelinaSpookyBoo Partners with Audible for a Podcast
6
Musician-Backed QSR Merch
The White Castle Night Castle Merchandise is Fat Joe-Approved
5
Exclusive Culinary Road Trips
Turo Partners with MICHELIN Guide for Exclusive Experience
4
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
3
Artist-Supported Cannabis Series
Green Thumb Industries Introduces the RYTHM Artist Series
2
Live-Action Animated Adaptations
James Wan and Disney are Creating a New Gargoyles Show
1
Musical Heritage Month Campaigns
Spotify Celebrates Latinx Heritage Month with "Estamos Ready"
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Superhero-Inspired Popcorn Buckets
The Deadpool & Wolverine Popcorn Bucket is Comical
Pop Star-Approved Valentine's Campaigns
Kate Spade X Madison Beer Team Up for Valentine's Day
Villain-Inspired Collaborative Streetwear
Marvel and KITH Join Forces Again on a Honorary Capsule
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Anti-Hero Shoe Collections
adidas Partners with Marvel to Release a Deadpool and Wolverine Line
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Streetwear-Inspired Beer Collaboration
Fat Tire and Vans Have Announced a Collaboration
Collectible Cosplay Condiments
Heinz Styled Ketchup and Mustard to Look Like Deadpool & Wolverine
Squarish Cinematic Snack Sweepstakes
Doritos x A Minecraft Movie Partnered to Reward Fans
Collectible Historical Figurines
PIX! is Dropping Designs Inspired by Icons in Art, Music & More
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Cartoon-Branded Snack Products
Hippeas and Minions Joined Forces to Celebrate Despicable Me 4
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Spring Apparel Collection Celebrations
adidas Originals & Willy Chavarria Celebrate the SS25 Drop
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Wizard-Themed Lifestyle Collections
The Miniso x Harry Potter Collection Arrives in Canada
Artist-Centric Networking Events
Adidas x SNIPES Unveil The NYC Superstar & Empower Artists
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Collaborative Basketball-Legend Cognacs
Hennessy x LeBron James Debut a Limited-Edition V.S Bottle
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Winter-Ready Sci-Fi Fashions
The Latest Star Wars x Columbia Collection is Expansive
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Inspiring Apparel Collaborations
Skull and Chucks is a Bold Fusion of Skating and Martial Arts
Star-Approved Bag Campaigns
Louis Vuitton X Zendaya Join for Murakami’s Cherry Blossom Revival
Romantic Comedy Snack Partnerships
These PopWorks Snacks Celebrate the New Bridget Jones Movie
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
Basketball-Inspired Apparel Collections
DraftKings' Artist Series Unites Basketball and Art
Nostalgic Snack-Inspired Accessories
Typo Creates a Unique Capsule Honoring Pepsi and Cheetos
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Sauce-Inspired QSR Capsules
Wendy's x Lonely Ghost Unveil a Limited Edition Merchandise Collection
Legacy Artist-Themed T-Shirts
Gap Partners with Legendary Artists on its New Shirt Capsule
Singer-Collaborative Cartoon Merch
Bruno Mars and Hello Kitty Continue to Honor Her 50th Year
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Stylized Collectible Figures
POP MART Launches the 'Arcane: League of Legends Blind Box Series'
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Streetwear Culture Music Partnerships
Spotify x BAPE Redefine Hip Hop with New Playlist Covers
Star-Supported Animated Character Campaigns
Hello Kitty and Bruno Mars Commemorate an Anniversary
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Superhero Chocolate Products
Kinder, DC and Funko Collaborated on Limited Edition Products
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
Spooky Lunch Snack Ranges
These General Mills Halloween Products Come in New and Returning Options
Snack-Stashing Pullovers
The Pop-Tarts Crunchy Poppers Pullover Features Practical Pockets
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Horror-Inspired Holiday Capsules
HUGO x Tim Burton Debut The Nightmare Before Christmas Merch
Halloween-Only Candy Bar Varieties
These New Hershey's Halloween Treats are Arriving for 2024
Branded Energy Drink Events
CELSIUS Energy’s Padel Classic 2024 Enriched Art Basel
Music Culture-Fused Streetwear
Paper Planes Unveils its New Capsule for the Fall 2024 Season
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Singer-Collaborative Fashion Capsules
Joe Jonas and Scotch & Soda Present a Joint Capsule
Pop Art Creative Collections
The KAWS + Warhol UT Collection Caters to Art Lovers
Holographic Game-Inspired Apparel
PUMA Unveils a New Collaboration with PlayStation
Vibrant Race-Inspired Apparel Collections
Pacsun Debuts Its Collaboration with Formula 1® in Miami
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
Cozy Cartoon-Themed Collaborations
Pleasing Launches a Whimsical Collaboration Inspired by Disney
Pop Artist-Collaborative Phone Cases
CASETiFY and Andy Warhol Join Forces on a Special Capsule
Resilient Collaboration Fashion Capsules
Converse and Daily Paper Launch Rise Through the Ropes
Cinematic Superhero Frozen Pizzas
DiGiorno and Marvel Studios Teamed Up for Themed Pizzas
Cinema-Inspired Donut Ranges
The Krispy Kreme x Hulu Donuts Pay Homage to Movie Snacks
Fast Food-Collaborative Streetwear
CLOT and McDonald's Join Forces on a New Collection
Immersive Cereal Cities
Kellogg's Town Welcomes Virtual Visitors in a Breakfast World
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Celeb-Approved Eyewear Brands
A$AP Rocky X Ray-Ban Will Collaborate on a Bold New Vision
Music-Oriented Skateboarding Footwear
Vans Unveils its Premium Old Skool Music Collection
Collaboration Snack-Inspired Slides
Ground Up and PepsiCo Partnered for New Footwear Styles
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Co-Branded Desserts
Highsnobiety x Marchesi Unveil a Festive Panettone Collaboration
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Whimsical World-Inspired Collections
MINISO and Warner Bros Present a Harry Potter Collection
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Influencer-Backed Cereals
Mornflake and The Sidemen Partnered to Create Best Cereal
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Cereal-Honoring Streetwear
The Cap’n Crunch x advisry Capsule Pays Homage to the Brand's History
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Collaborative Treat-Inspired Footwear
Ground Up and the Hersey Company Partner for 2025 Releases
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
Sneaker-Inspired Art Exhibitions
Roberto Lugo's 'Drip' Explores the Impact of the AF1 on Culture
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Super Hero-Inspired Mobile Games
Monopoly Go and Marvel Collaborate to Make Film Favorites Mobile
Café Collaborative Skate Footwear
Vans and PaperGirl Announce Their New Collaboration
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Dark-Comedy Inspired Cereals
Kellog's Debuts Wednesday Cereal in Cookies & Creme Flavor
Heritage-Inspired Cup Capsules
Starbucks and New Era Unveil a New Collection for Indian Customers
Superhero Cereal Branding
Marvel Studios Thunderbolts* Wheaties Celebrate the Movie
Cinematic Martial Arts Promotions
Premier Foods and Sony Pictures Celebrate Karate Kid: Legends
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Military-Inspired Outdoor Fashion
N.Hoolywood Releases the Test Product Exchange Service
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Charitable Limited-Edition Snack Initiatives
SNAX-Sational Brands Debuts Its #SnackGiving Campaign
Pop-Art-Inspired Athletic Capsules
Under Armour x Joshua Vides Debut a Dynamic Collection
Rapper-Backed Coffee Brands
Pusha T Unveils the Grindin Coffee Brand and Capsule Collection
Game Console-Branches Streetwear
PlayStation Joins F.C. Real Bristol and SOPH on a Fashion Capsule
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Elevated Sports Team Merch
Fear of God Partnership Brings Elevated Style to the NBA and WNBA
Rapper-Approved Pop-Ups
The Future x Grand Marnier Activations Remix Tradition with Modern Flair
Artist-Inspired Vape Collections
Timeless Vapes Has Launched a New Artist Legacy Collaboration
Healthy Superhero-Themed Snacks
Too Yumm! Teams Up with Marvel to Launch a Range of Healthy Snacks
Anithero Collectible Boxes
CNC x Heineken Silver Releases The Best Bubs Box
Social Media-Inspired Merch Ranges
The X Merch Collection Includes Two Styles
Designer-Curated Vintage Capsules
Gap and Sean Wotherspoon Introduce the GapVintage Program
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Chip Brand-Inspired Apparel
Lay's Partners with HUEMN to Create a Co-Branded Merchandise Capsule
Basketball-Themed Chocolate Treats
Yowie and the NBA Partnered for Licensed Treats
Retro Arcade-Themed Capsules
The Hundreds and Tetris are Teaming Up on the 'Future Vintage' Line
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Hip-Hop Artist-Led Spirit Campaigns
Hip-Hop Artist Future Joins Grand Marnier for a Film Series
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies