County Highway Revives Print Culture
Laura McQuarrie — October 3, 2023 — Marketing
References: pentagram & designtaxi
As media continues its digital evolution, County Highway is boldly diverging from the norm by embracing the timeless appeal of print publications. Described as "America's Only Newspaper," County Highway is on a mission to revive print culture with a tangible bi-monthly publication with inked pages that can be folded into quarters.
Styled like a 19th-century newspaper, this print publication spotlights modern events in an unusual way and one that won't be shared online. County Highway's online presence will be limited to a select few articles for subscribers, headlines shown on social media and an otherwise offline experience.
County Highway comes from the design agency Pentagram and with its standout vintage style, readers can keep up to date on a variety of topics, including art and politics to living off the grid.
Styled like a 19th-century newspaper, this print publication spotlights modern events in an unusual way and one that won't be shared online. County Highway's online presence will be limited to a select few articles for subscribers, headlines shown on social media and an otherwise offline experience.
County Highway comes from the design agency Pentagram and with its standout vintage style, readers can keep up to date on a variety of topics, including art and politics to living off the grid.
Trend Themes
1. Revival of Print Publications - A bold divergence from digital media, County Highway's bi-monthly print publication embraces the timeless appeal of inked pages.
2. Offline Experiences in the Digital Age - County Highway offers an exclusive offline experience by limiting its online presence and focusing on tangible newspapers that cannot be shared online.
3. Modernizing Vintage Design - Combining a 19th-century newspaper style with contemporary content, County Highway showcases a unique and visually appealing approach to journalism.
Industry Implications
1. Publishing - County Highway's revival of print publications creates opportunities for traditional publishing companies to explore offline strategies in a digital era.
2. Design - The vintage style of County Highway's print publication presents opportunities for design agencies to incorporate nostalgic elements into modern projects.
3. Media - As media continues its digital evolution, County Highway's offline experience demonstrates the potential for niche media platforms to cater to an audience seeking tangible content.
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