Vans and PaperGirl Announce Their New Collaboration
Vans and PaperGirl, which is the sister brand of the iconic Parisian café PaperBoy Paris announced its first collaboration. PaperBoy was founded a decade ago and PaperGirl is the latest to emerge with the goal to create something special for women. Now working with Vans, the two present a capsule of monochromatic shoes that are adorned with polka dot patterning.
The hero silhouette in the range is the LX Old Skool which comes in youth and toddler sizing as well. The shoes are constructed from suede and canvas materials throughout the upper and detailed with the iconic Side strip and PaperGirl polka dot motif. Branding can be seen at the heel counter and it comes with three sets of laces: white, pink with glowing aglets, or black with logo details and petal pink aglets. The rest of the capsule features the Authentic 44 with a canvas build and blank canvas inviting creative liberty. The collaboration is now available to shop online today and at in-store and online at PaperBoy Paris.
Image Credit: Vans, PaperGirl
The hero silhouette in the range is the LX Old Skool which comes in youth and toddler sizing as well. The shoes are constructed from suede and canvas materials throughout the upper and detailed with the iconic Side strip and PaperGirl polka dot motif. Branding can be seen at the heel counter and it comes with three sets of laces: white, pink with glowing aglets, or black with logo details and petal pink aglets. The rest of the capsule features the Authentic 44 with a canvas build and blank canvas inviting creative liberty. The collaboration is now available to shop online today and at in-store and online at PaperBoy Paris.
Image Credit: Vans, PaperGirl
Trend Themes
1. Women-specific Skatewear - The introduction of PaperGirl with Vans showcases a shift towards creating dedicated skatewear for women, emphasizing inclusivity in traditionally male-dominated spaces.
2. Youth-focused Collaborative Collections - The availability of the LX Old Skool shoe in youth and toddler sizes highlights a growing trend of targeting younger demographics in collaborative fashion collections.
3. Customizable Footwear Components - Multiple sets of laces with unique features such as glowing aglets present an opportunity for brands to offer customizable elements, enhancing consumer engagement.
Industry Implications
1. Skate Footwear - By combining skate culture with high-fashion elements, the industry is seeing a rise in collaborative efforts that broaden the appeal of skate footwear.
2. Children's Fashion - Collaborations that include youth and toddler sizing are tapping into the growing market for stylish and functional children’s footwear.
3. Custom Apparel Accessories - The demand for unique and customizable shoe accessories like special laces is creating new market opportunities within the apparel accessories sector.
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