Mornflake and The Sidemen Partnered to Create Best Cereal
Laura McQuarrie — June 5, 2024 — Lifestyle
References: bestbreakfasts.co & instagram
Gen Z YouTube collective The Sidemen partnered with British heritage oat cereal makers Mornflake to create Best Cereal, a brand that shares craveable, school-approved flavors with added vitamins and minerals. The uncompromising cereals are low in saturated fat and a source of fibre, and they're available in varieties like Choco Crunch and Caramel Gold.
Created by Gen Z for Gen Z—The Sidemen's audience of more than 21 million subscribers on YouTube—Best Cereal meet the demand for healthy, flavorful cereals for breakfasts and anytime snacks. Cereal holds a unique appeal due to its nostalgia factor and Gen Z consumes it in copious quantities, finding comfort in the familiar flavors of their childhood.
Best Cereal recently became the UK's fastest-growing cereal brand when it launched earlier this year in Tesco supermarkets.
Created by Gen Z for Gen Z—The Sidemen's audience of more than 21 million subscribers on YouTube—Best Cereal meet the demand for healthy, flavorful cereals for breakfasts and anytime snacks. Cereal holds a unique appeal due to its nostalgia factor and Gen Z consumes it in copious quantities, finding comfort in the familiar flavors of their childhood.
Best Cereal recently became the UK's fastest-growing cereal brand when it launched earlier this year in Tesco supermarkets.
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