LEGO Introduces the Dune Atreides Royal Ornithopter Set
Amy Duong — October 26, 2023 — Art & Design
References: click.linksynergy & designtaxi
LEGO draws inspiration from the sci-fi realm of Dune with its latest set -- the new Dune Atreides Royal Ornithopter set is made to transport fans to Arrakis. It is one of the flying machines in the world of Dune and can be seen in the film transporting the Arteides family from Caladan to Arrakid, which is where they were to head to the spice planet.
Overall, the model is comprised of 1,369 pieces and is meant for adult fans. It comes with eight unique Minifigures, which include the characters of "Paul Atreides, Lady Jessica, Gurney Halleck, Chani, Leto Atreides, Liet Kynes, Duncan Idaho, and the formidable Baron Harkonnen." Notably, Baron Harkonnoen's figure stands out the most as it has a clear tall stand and long robe.
Image Credit: LEGO
Overall, the model is comprised of 1,369 pieces and is meant for adult fans. It comes with eight unique Minifigures, which include the characters of "Paul Atreides, Lady Jessica, Gurney Halleck, Chani, Leto Atreides, Liet Kynes, Duncan Idaho, and the formidable Baron Harkonnen." Notably, Baron Harkonnoen's figure stands out the most as it has a clear tall stand and long robe.
Image Credit: LEGO
Trend Themes
1. Sci-fi-inspired LEGO Sets - The Dune Atreides Royal Ornithopter set is part of a growing trend of LEGO sets drawing inspiration from sci-fi franchises.
2. Adult Legos - The Dune Atreides Royal Ornithopter set is designed specifically for adult LEGO fans, showcasing a trend towards more sophisticated builds.
3. Character-inclusive Sets - The Dune Atreides Royal Ornithopter set includes eight unique Minifigures, reflecting a trend towards sets that offer a more immersive experience through character representation.
Industry Implications
1. Toy Manufacturing - The success and popularity of sci-fi-inspired LEGO sets like the Dune Atreides Royal Ornithopter set indicate potential for growth within the toy manufacturing industry.
2. Collectibles - The Dune Atreides Royal Ornithopter set, with its detailed design and unique Minifigures, taps into the collectibles market by offering a valuable and sought-after item.
3. Movie Merchandise - LEGO's collaboration with the Dune franchise demonstrates the potential for movie merchandising to expand into building toys, opening up opportunities for cross-promotion and increased revenue.
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