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Game Show Makeup Collabs

Clean the Sky - Positive Eco Trends & Breakthroughs

Vanna White is the Face of Laura Geller Beauty x Wheel of Fortune

— October 10, 2023 — Fashion
The Laura Geller Beauty x Wheel of Fortune collaboration is a limited-edition capsule and Vanna White is the face of the exclusive makeup collection. This collab from the makeup brand known for celebrating mature skin and beauty in women over the age of 40 was created "to make fans look and feel like a million bucks."

The Laura Geller Beauty x Wheel of Fortune Collection, created by Laura Geller herself, includes game show-inspired elements in products like the Face The Wheel Blush Palette, the Prizewinning Eyeshadow Palette and the Modern Classic Cream Lipstick in Big Money Red. Based on best-selling formulas from the brand, this collaboration puts a fun spin on familiar releases, offering enticing new versions for fans and newcomers to the brand to try.
Trend Themes
1. Limited-edition Makeup Collaborations - The Laura Geller Beauty x Wheel of Fortune collaboration is a limited-edition capsule featuring game show-inspired elements, providing an opportunity for makeup brands to partner with pop culture icons.
2. Celebrating Mature Skin and Beauty - Laura Geller Beauty is known for celebrating beauty in women over the age of 40, creating a niche market that other brands can tap into with specialized products.
3. Putting a New Spin on Familiar Releases - The collaboration between Laura Geller Beauty and Wheel of Fortune offers enticing new versions of best-selling formulas, highlighting the potential for brands to reinvent their products through unique partnerships.
Industry Implications
1. Makeup Brands - The Laura Geller Beauty x Wheel of Fortune collaboration presents an opportunity for makeup brands to partner with popular TV shows, increasing brand exposure and reaching new audiences.
2. Beauty Industry - Laura Geller Beauty's focus on celebrating mature skin and beauty presents an opportunity for the beauty industry to create specialized products that cater to this demographic.
3. Fashion and Entertainment - The collaboration between Laura Geller Beauty and Wheel of Fortune showcases the potential for partnerships between the makeup and entertainment/fashion industries, creating unique and exciting products for fans.
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