DiGiorno and Marvel Studios Teamed Up for Themed Pizzas
Michael Hemsworth — June 18, 2024 — Marketing
References: DiGiorno & snackandbakery
DiGiorno and Marvel Studios have announced a partnership in celebration of the upcoming Deadpool & Wolverine movie to provide avid fans with the perfect way to satisfy their hunger this summer.
The frozen pizzas are limited-edition and each branded with the aforementioned movie in mind with a series of graphics that fans are sure to recognize in store aisles. The pizzas come in four flavor options including The Wade Special, Gimme Chimi, Spicy Wolvie Pie and Maximum Pep, which are each based on the DiGiorno Classic Crust Pizza. The pizzas come packaged in boxes with a cut-out Deadpool mask to encourage fans to cosplay when waiting for their pie to bake.
Senior Brand Manager Kimberly Holowiak spoke on the DiGiorno and Marvel Studios collaboration saying, "DiGiorno is always looking for ways to tap into mainstream culture by pushing culinary boundaries through unique innovations and flavors, from our recent Thanksgiving Pizza to our all-onion ‘cry-pie,’ and we are now introducing our latest, most chaotic pies yet. This summer, we’re taking it up a notch by teaming up with Marvel Studios’ Deadpool & Wolverine to create limited-edition pizzas that fans won’t want to miss—so we encourage fans to get them while they can.”
Image Credit: DiGiorno
The frozen pizzas are limited-edition and each branded with the aforementioned movie in mind with a series of graphics that fans are sure to recognize in store aisles. The pizzas come in four flavor options including The Wade Special, Gimme Chimi, Spicy Wolvie Pie and Maximum Pep, which are each based on the DiGiorno Classic Crust Pizza. The pizzas come packaged in boxes with a cut-out Deadpool mask to encourage fans to cosplay when waiting for their pie to bake.
Senior Brand Manager Kimberly Holowiak spoke on the DiGiorno and Marvel Studios collaboration saying, "DiGiorno is always looking for ways to tap into mainstream culture by pushing culinary boundaries through unique innovations and flavors, from our recent Thanksgiving Pizza to our all-onion ‘cry-pie,’ and we are now introducing our latest, most chaotic pies yet. This summer, we’re taking it up a notch by teaming up with Marvel Studios’ Deadpool & Wolverine to create limited-edition pizzas that fans won’t want to miss—so we encourage fans to get them while they can.”
Image Credit: DiGiorno
Trend Themes
1. Collaborative Branding - The partnership between DiGiorno and Marvel Studios exemplifies how cross-industry collaborations can create unique product experiences that resonate with niche audiences.
2. Limited-edition Products - Offering limited-edition superhero-themed frozen pizzas drives consumer excitement and urgency, demonstrating the power of scarcity and exclusivity in product marketing.
3. Pop Culture Integration - Integrating beloved pop culture icons like Deadpool and Wolverine into everyday products engages fans and leverages their loyalty to create memorable dining experiences.
Industry Implications
1. Frozen Foods - The innovation in themed frozen pizzas showcases new ways to differentiate products in a crowded market through unique partnerships and marketing strategies.
2. Entertainment Licensing - This collaboration highlights the potential for entertainment brands to extend their influence beyond media by entering new consumer product categories.
3. Consumer Packaged Goods (CPG) - The success of this collaboration points to growing opportunities for CPG companies to enhance their product lines by tapping into cultural trends and fandoms.
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