It's no surprise that the reigning supreme of the athletic apparel world is skilled when it comes to product advertisement, which is where this collection of Nike marketing examples comes to show some of the finest examples. The iconic brand is renowned the world over for its legendary slogan, but what's also prevalent is the company's involvement and sponsorship with various sporting events ranging from golf to the World Cup.
If there's a defining factor that all these Nike marketing examples share, it's about creating a lifestyle; the athletic brand is seasoned with making goods designed for an active lifestyle, but what they have and will continue focusing on for years to come is creating new consumer segments by creating an image of health and wellness unlike anything we've seen.
21 Nike Marketing Examples
From Uplifting Athlete Ads to Winter-Embracing Sports Ads:
Michael Hemsworth — Aug 30, 2014 — Marketing
20
Race-Ready Runners Pop-Ups
The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
19
Futuristic Athletic Retailers
The Personalized Nike Experience at its New Stores Redefines Retail
18
Jumping Sportswear Lookbooks
The Nike Women's FW13 Catalog Stars a Slew of Female Athletes
17
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
16
Giant Shoebox Installations
Nike Dropped a Gigantic Shoebox on a New York City Street Corner
15
Inspirational Sports Campaigns
Nike's #BleedBlue Campaign Spurs Indians to Share Their Stories
14
Baseball Legend Farewell Campaigns
Jordan's #RE2PECT Campaign Honors Baseball Legend Derek Jeters
13
LA-Themed Fitness Stores
This Nike Flagship Store in California has a Massive "We are LA" Mural
12
Motivational Football Ads
The Nike Soccer American Woman Film is Part of the #NoMaybes Campaign
11
Video Game Fitness Ads
Nike 'Game On, World' Campaign Turns Athletes Into Virtual Game Players
10
Fantasy Soccer Films
Nike's 'Last Game' Animated Soccer Film Stars Cristiano Ronaldo and Neymar
9
Motivational World Cup Ads
Nike Football Unveils its Risk Everything Ad for the 2014 World Cup
8
Female-Empowering Sport Events
The Nike Women's Race Series Takes Over 20 Cities Around the World
7
Sensory Running Workouts
Nike's Force of Nature Creates an Epic Experience Around the Treadmill
6
Death-Defying Soccer Ads
The Nike 'Dare to Zlatan' Videos Celebrate Confidence and Fearlessness
5
Speedy Sneaker Commercials
The Nike Air Zoom Elite Commercial Gets on the Fast Track
4
Uplifting Running Commercials
Nike Celebrates the Last Place Runner in its 'Loser' Ad Spot
3
Flaming World Cup Ads
The 'Attempt the Unthinkable' World Cup Film Features England's Wayne Rooney
2
Bamboozling Soccer Ads
This Neymar Video by Nike Shows the Brazil Star Embarrassing Defenders
1
Uplifting Athlete Ads
Nike Provides Motivation After Brazil and the World Cup Loss
Related Ideas
Open-Stitch Designed Lifestyle Shoes
Nike Highlights a Look at the Killshot 2 Sneaker
Retro-Inspired Sneaker Hybrids
Martine Rose and Nike Create a Hybrid Air Max Sneaker
Futuristic Sporty Patriotic Shoes
Nike Introduces a New Version of the Air Max Dn Shoe
Athletic Merchandise Capsules
G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Stealthy Stitched Lifestyle Sneakers
Nike Introduces a Look at its New Killshot 2 Premium Sneaker
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Activewear-Branded Camera Concepts
This Leica x Adidas M Camera by Thiago Botelho is Analog
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Summer-Ready Sporty Slip-Ons
Nike's Aqua Swoosh Shoes are Expanding to Offer Adult Sizes
Revived Mixed-Material Lifestyle Sneakers
Nike Breathes Life Back to the Air Terra Humara Sneaker
Football Boot-Inspired Sneakers
Nike Launches the Air Max Plus Tiempo Sneaker Model
Artisinal Athletic Wear
Junya Watanabe X Reigning Champ Elevate Athletic Wear with Artisan Designs
Stark Tonal Typography Sneakers
The New Air Max Plus Mercurial XXV Boasts a Vibrant Look
Sporty Vibrant Collaborative Socks
MoMA and Nike Join Forces on the Everyday Sock
Pre-Worn Paint-Splattered Sneakers
A-COLD-WALL* and Nike Join on the Air Max Plus Sneaker
Sports Brand Workwear Jackets
The Nike Life Full-Zip Unlined Jacket is Made with Cotton Canvas
Sleek Low-Cut Lifestyle Sneakers
Nike Presents the New Court Shot Sneaker with Minimal Design
Metallic Logo All-White Sneakers
Nike Unveils a New Sleek Tonal Air Max Pulse Sneaker Model
Collaborative Textural Lifestyle Sneakers
Nike and Union Join on the Field General Sneaker
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Weatherized Lifestyle Sneakers
adidas Introduces its GORE-TEX Gazelle for the Season Ahead
Ugly Christmas Sweater-Inspired Shoes
Nike Readies for the Holidays with the Ugly Sweater Dunks
Sports Brand Design Evolutions
The Vitra Design Museum will Host Nike: Form Follows Motion
Premium Low-Cut Lifestyle Sneakers
Nike Unveils a Stealthy Air Force 1 Low Paris Sneaker
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Summery Collaborative Lifestyle Sneakers
KITH and adidas Continue to Grow their Range of Sambas
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Footwear-Inspired Puzzle Brand Partnerships
Nike and LEGO Launch a Multiyear Partnership
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Athletic Performance Essentials
Nike Streamlines Running Collection with Cushioning Categories
Olympic-Inspired Skate Sneakers
The Nike SB Dunk Olympic Safari Honors the Global Games
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Collaborative Sporty Fall Fashion
Nike and Bode Join Forces on the Bode Recreation Capsule
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
Athlete-Honoring Apparel Lines
Nike's Kobe Bryant-Honoring 'Halo' Colorway Now Comes in Clothing
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Italy-Inspired Textural Sneakers
Nike Presents a Blue and White Air Max Plus Sneaker
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Nostalgic Timeless Sports Apparel
Reebok and ANINE BING Announce Exclusive Collaboration
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Sporty-Infused Technical Workwear
Nike Life's New Capsule Breaches into the Real of Workwear
Designer-Backed Low-Cut Sneakers
adidas and Stella McCartney Create a New Court Boost
Streetwear-Informed Surfboards
Nike and Stüssy Work Together on a Special Surfboard Design
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Vibrant Caribbean-Inspired Collections
Adidas MAS NATION Draws Cues from the Caribbean Lifestyle
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Chunky Olympic-Ready Sneakers
Nike Presents a New Olympic Colorway to the Uptempo
Vibrant Performance Football Shoes
Nike Presents the United Pack for Women's World Cup
Multi-Logo High-Top Sneakers
Nike Unveils Its Latest Blazer Mid ’77 Sneakers
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Refuge Athlete Programs
Nike Joins Forces with the Olympic Refuge Foundation
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Gender-Fluid Soccer Apparel
The Latest Nike x Martine Rose Collection Breaks Down Gender Norns
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
In-Game Digital Sneakers
Nike and Fortnite Launched Four Digital Sneakers
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Revived Lifestyle Running Sneakers
Beauty & Youth Breathes Live Back to the NB 878 Sneaker Model
Luxurious Canadian Athleticwear
First Health Apparel Was Designed for Comfort and Flexibility
Collaborative Textural Lifestyle Sneakers
New Balance Presents Another Technical 1906 Sneaker
Preppy Minimal Skate Sneakers
Nicole Hause Joins Nike on a Special Pair of Dunk Shoes
City-Inspired Basketball Jerseys
Nike's City Edition Uniforms are Inspired by NBA Courts
Fashionable Performance Swimwear
Nike Swim is Launching Multiple New Styles Ahead of the Summer
Neon Accented Lifestyle Sneakers
Nike Adorns its Air Max 95 Sneaker in a Greedy Colorway
Denim-Colored Logo Sneakers
Nike Unveils Air Force 1 with "Just Do It" Slogan and Denim Logo
Vintage Suede-Accented Shoes
Sporty & Rich Debut a New Samba Silhouette in Partnership with adidas
Retro-Tinged Revived Football Shoes
Nike Brings Life Back to its Field General Sneaker Model
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Slim-Structural Leather Sneakers
adidas Shines a Spotlight at the Country OG Sneaker
Ultra-Chic Yoga Collections
The Nike x Matthew M. Williams Yoga Capsule is Chic
Versatile Sportswear Apparel
Refresh Your Wardrobe with the Reigning Champ FW24 Collection
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sportswear-Branded Game Bundles
adidas Enters the Fortnite Universe with a Versatile Bundle
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
Neutral-Toned Patterned Sneakers
Nike's Air Rift Silhouette Joins the 'United in Victory' Lineup
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Athlete-Backed Sports Capsules
Sabrina Ionescu Partners with Nike for the 'Sabrina 1'
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Sneaker-Resembling Leather Wallets
These Nike Cardholders are Reminiscent of Its Sneakers
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Sports Drink-Branded Fashion Lines
POWERADE and Katie Grimes Use Upcycled Materials in New Capsule
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Repeating Patterned Lifestyle Sneakers
Nike Launches a United in Victory Version of the AF 1s
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Lifestyle Basketball Sneaker Partnerships
New Balance Unveils More 550 Sneaker Collaborations
Boldly Patterned Skate Sneakers
The Nike SB Dunk Low Shoes Get an Olympics Colorway
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Volleyball-Specific Athletic Wear Partnerships
Adidas Partners with League One Volleyball (LOVB)
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Elevated Sports Team Merch
Fear of God Partnership Brings Elevated Style to the NBA and WNBA
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Minimalistic Activewear Capsules
The Nike X Sacai Capsule is Simplistically Cool
Esports Merchandising Deals
adidas is Collaborating with 100 Thieves on a Merchandise Collection
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Tailored Sophisticated Fleece Designs
Nike Japan Engineered the Tech Fleece Reimagined Series
Sports Teams-Inspired Sneakers
adidas Unveils New Sneakers Honoring New York Sports Teams