Nike Life's New Capsule Breaches into the Real of Workwear
References: highsnobiety
Sportswear giant Nike presents its new range of Nike Life apparel designs to breach into the world of workwear styles that are backed by its technical advancements. One of the highlighting items in the new collection is the chore coat, which is a silhouette originally made for French laborers, farmers, and railroad workers.
It takes on a classic chore coat with a small touch of branding in the form of the Nike Swoosh applied by embroidery. It is triple stitched for a sturdy structure and is made from durable canvas cloth materials. It follows with the carpenter overalls, which are detailed with a plethora of pockets to hold work tools and brass rivets. It is comprised of cotton twill with seven pockets.
Image Credit: Nike
It takes on a classic chore coat with a small touch of branding in the form of the Nike Swoosh applied by embroidery. It is triple stitched for a sturdy structure and is made from durable canvas cloth materials. It follows with the carpenter overalls, which are detailed with a plethora of pockets to hold work tools and brass rivets. It is comprised of cotton twill with seven pockets.
Image Credit: Nike
Trend Themes
1. Sporty-infused Workwear - Nike Life's new capsule collection introduces sportswear-inspired workwear designs with technical advancements.
2. Chore Coat Revival - Nike reimagines the classic chore coat, originally made for laborers, farmers, and railroad workers, with a subtle Nike Swoosh branding and durable canvas cloth materials.
3. Functional Carpenter Overalls - Nike's carpenter overalls feature numerous pockets and sturdy brass rivets, combining functionality with comfortable cotton twill fabric.
Industry Implications
1. Sportswear - The sportswear industry can capitalize on the growing trend of sporty-infused workwear by developing innovative designs that merge style with technical functionality.
2. Fashion - The fashion industry can explore the revival of chore coats and other traditional workwear styles by incorporating modern elements and branding.
3. Construction - The construction industry can consider adopting the functional and durable qualities of Nike's carpenter overalls to enhance work efficiency and convenience.
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