These militant marketing innovations range from patriotic beer commercials to custom ice cream flavors that pay homage to fearless soldiers. Celebrating the bravery of troops, these ad campaigns, packaging examples and patriotic products give support to those who battle for the freedom of others.
While this list's car commercials focus on sentimental messaging and emotional stories of soldiers' homecomings, its viral videos aim to raise awareness about the countless war veterans who experience poverty and homelessness after serving overseas.
Other standouts include memorial social media campaigns that commemorate the lives of fallen troops as well as those that aim to educate Americans about the history and heritage of their brave forefathers. Furthermore, a focus on charitable businesses is also present in this list with examples ranging from charitable military apparel to office supplies that raise funds for injured and disabled soldiers.
18 Militant Marketing Examples
From Patriotic Beer Ads to Military-Minded Ice Cream Flavors:
Jana Pijak — Jun 30, 2015 — Social Good
17
Soldier Time-Lapse Portraits
We Are Not The Dead by Lalage Snow is Powerful and Revealing
16
Modern War-Era Photography
This Modern Tintype Photography Transports Viewers Back in Time
15
Army Uniform Teddy Bears
The Matthew Freeman Project Turns Fallen Soldier Uniforms into Plushies
14
Patriotic One for One Apparel
Salute the Brave Donates Clothing to American Military Troops
13
Reminiscent Veteran Portraits
Robin Savage Captured D-Day Veterans at the Locations They Fought at
12
Unsung Soldier Campaigns
The Every Man Remembered Campaign Recognizes WWI Soldiers
11
Inspiring Homeless Veteran Makeovers
This Moving Veteran's Day Video Helps to Restore Hope
10
American Flag Ice Creams
The Independence Oreo Cookie Ice Cream is Filled with Stars and Stripes
9
Heroic Paper Towel Packaging
Brawny Joins the Wounded Warriors Project with Special Packaging
8
Soldier Pop Song Parodies
The US Army 'Call Me Maybe' Cover Launches Off
7
Commemorative Wartime Coins
The Outbreak Royal Mint Coin Marks WWI Being 100 Years Ago
6
Patriotic Gratitude Beers
The 50 Back Beer Company Donates Profits to Veteran Support Charities
5
Soldier Social Media Stories
DDB Paris Introduces the Timeline of Battle in Facebook 1914
4
Military-Minded Deodorant Ads
The Axe Peace Line of Products Preaches Love Over War
3
Soldier-Supporting Office Supplies
Veterans Ink Donates to Non-Profit Operation Once in a Lifetime
2
Patriotic Beer Ads
Guinness' Empty Chair Commercial Salutes Americans in Uniform
1
Happy Homecoming Jeep Ads
This Jeep Super Bowl Commercial is Part of Operation S.A.F.E. Return
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Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Streetwear-Inspired Beer Collaboration
Fat Tire and Vans Have Announced a Collaboration
Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Voter Activation Ice Creams
Ben & Jerry's Churn Out the Vote Flavor Fights for Democracy
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Gen Z-Focused Beverage Launches
Britvic Introduces the Limited-Edition Blue Pepsi Electric Flavor
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Beer-Inspired Ice Creams
Salt & Straw Created the The Brewers Series with Five Craft Breweries
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Summertime Americana Sodas
These New MTN DEW Sodas Come in Three US-Themed Flavors
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Iced Coffee Challenges
Coffee mate's Iced Coffee DARE Has Fans Loudly Declare Their Love
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Condiment-Flavored Toothpastes
Hismile Makes Toothpaste Sachets with Mustard and Ketchup Flavors
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Hydration-Branded Ice Cream Trucks
Liquid I.VV.® Debuts Its Ice Cream Truck Tour
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Non-Alcoholic Canned Spritzes
Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Multi-Sensory Ice Pops
Bomb Pop Extremes Start Off Sour or Spicy and Transition to Sweet
Americana Travel Candy Products
These New Products From MWITR Include M&M's and Maltesers SKUs
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Exclusive Toothpaste Bundles
Hismile Introduced Pack-Exclusive Flavors Like Matcha and Red Frog
Popsicle-Inspired Ice Creams
Market District is Adding New Rockin’ Pop Ice and Soda This Summer
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Patriotic Olympic Cocktail Menus
Bar Louie Just Launched Its 'Living the Ameri-Can Dream' Campaign
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Tailgate-Inspired RVs
Hellmann's Brings "Mayo-tivation" to Underdog Football Fans
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Summer-Ready Free Beverage Promotions
Athletic Brewing Company is Handing Out Its Run Wild IPA
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Cross-Border Condiment Campaigns
Daring Travelers Received Limited-Edition Smuggler Marmite Jars
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Gratitude-Giving Beer Cans
Keystone Light's Smooth Salute Gives Thanks to Service Members
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Sporty Pharmaceutical Campaigns
Advil X The NFL Join Forces to Highlight Effective Pain Relief
BBQ-Themed Soy Sauce Campaigns
The Kikkoman 'Fire Up the Umami' Campaign Encourages Creativity
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Ice Cream-Flavored Iced Coffees
These New Drinks from Victor Allen’s Coffee Come in Two Flavors
Spring-Ready Militaristic Streetwear
Alpha Industries Strengthens its Roster with the SS24 Capsule
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Patriotic Blended Refreshments
The FiiZ Firecracker Freeze Celebrates Independence Day
Celebrity-Backed Gelato Campaigns
Talenti Gelato & Sorbetto and Bradley Cooper Debut Raise the Jar
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Ice Cream Day Campaigns
Carvel Announces Camp Carvel and Exclusive Deal for National Ice Cream Day
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Status Quo Defying Campaigns
The 'We Aren't Made To Be Still' Campaign Intersects Whisky with Life
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Premium Kulfi Ice Creams
Heritage Kulfi Makes Frozen Small-Batch Desserts with South Asian Flavors
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Military Coffee Donations
Dunkin’ Donated 4,000 Pounds of Coffee
Voting-Encouraging Ice Cream Promotions
Ben & Jerry's Ran the Red Pencils for Pints Initative
Patriotic Doughnuts Lineups
Pinkbox Doughnuts Created a Deidcated Memorial Day Lineup
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Veteran’s Day-Honoring Shirts
Untuckit’s Patriotic Shirt Supports Veterans and First Responders
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Non-Alcoholic Craft Beers
Mascot Brewery's Stuntin' is Available in Unique Summery Flavors
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Mesquite Smoked Coffees
22 Salute Blends Support for Veterans with Unique Mesquite Smoked Coffee
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Plant-Based Coffee Campaigns
Minor Figures Launches the 'Dairy Disloyalty' Awareness Campaign
Military-Honoring Pie Promotions
Polly's Pies 'Pie for the People' Campaign Celebrates Soldiers
Butter Aviation Promotions
Utterly Butterly Reignites its On-Pack Promotion with AeroSuperBatics
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes