Ben & Jerry's Churn Out the Vote Flavor Fights for Democracy
Laura McQuarrie — August 8, 2024 — Marketing
Harnessing the energy of election season, Ben & Jerry's launched a new Limited Batch flavor called Churn Out the Vote, aimed at inspiring and motivating people to participate in an important civic duty and protect democracy.
This decadent Ben & Jerry's flavor pairs classic vanilla ice cream with rich add-ins like pretzel swirls, fudge chips and ripples of chocolate mousse. Churn Out the Vote is presented in partnership with Black Voters Matter Capacity Building Institute, and this Limited Batch ice cream is part of a larger campaign that celebrates and activates young voters, especially voters of color.
This flavor is coming to Scoop Shops and will soon be available as a limited pint in freezers, and up until Election Day, Ben & Jerry's website is transforming into a hub where people can check their voter registration status and other important information about casting their ballot.
This decadent Ben & Jerry's flavor pairs classic vanilla ice cream with rich add-ins like pretzel swirls, fudge chips and ripples of chocolate mousse. Churn Out the Vote is presented in partnership with Black Voters Matter Capacity Building Institute, and this Limited Batch ice cream is part of a larger campaign that celebrates and activates young voters, especially voters of color.
This flavor is coming to Scoop Shops and will soon be available as a limited pint in freezers, and up until Election Day, Ben & Jerry's website is transforming into a hub where people can check their voter registration status and other important information about casting their ballot.
Trend Themes
1. Civic-engagement Campaigns - Companies are increasingly leveraging their products to drive civic participation and awareness.
2. Limited-batch Product Launches - Introducing products with a limited availability period can generate buzz and motivate quick consumer action.
3. Collaborative Social Campaigns - Partnerships between brands and non-profits offer robust platforms for promoting social causes and community initiatives.
Industry Implications
1. Food and Beverage - The sector is embracing cause-based marketing to engage consumers on important social issues.
2. Marketing and Advertising - Innovative marketing strategies are increasingly incorporating elements of social advocacy to resonate with audiences.
3. Non-profit and Advocacy - Collaborations with commercial brands present new channels for reaching and mobilizing communities.
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