The Every Man Remembered Campaign Recognizes WWI Soldiers
Laura McQuarrie — August 6, 2014 — Marketing
References: everymanremembered.org & independent
In order to mark that it's been 100 years since World War I, The British legion set up the 'Every Man Remembered' campaign, featuring some names that might catch the interest of younger generations.
The campaign posters show the birth and death dates of soldiers who fought in the First World War, who happen to share names with celebrities like Harry Styles, Tom Jones and Andy Murray. Each of the posters remarks that these particular men weren't famous, although they very well should be remembered. Along with each commemoration is a bit of each soldier's story, which is just one of millions. The campaign site also features a database where you can search for soldiers and honor them, even 100 years later.
The campaign posters show the birth and death dates of soldiers who fought in the First World War, who happen to share names with celebrities like Harry Styles, Tom Jones and Andy Murray. Each of the posters remarks that these particular men weren't famous, although they very well should be remembered. Along with each commemoration is a bit of each soldier's story, which is just one of millions. The campaign site also features a database where you can search for soldiers and honor them, even 100 years later.
Trend Themes
1. Celebrity Soldier Names - Opportunity for brands to collaborate with celebrities to honor WWI soldiers with similar names.
2. Generational Remembrance - Potential for businesses to create commemorative products or experiences that appeal to younger generations.
3. Interactive Commemoration - Companies could develop interactive platforms or apps to engage users in researching and honoring individual soldiers from WWI.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity for agencies to create powerful and meaningful campaigns that connect famous figures with unsung WWI soldiers.
2. Retail and Merchandising - Opportunity to develop and sell merchandise related to the Every Man Remembered campaign and raise awareness among consumers.
3. Technology and Software - Potential for companies to build innovative digital platforms or mobile apps that allow users to explore the database of soldiers and contribute to their remembrance.
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