The Independence Oreo Cookie Ice Cream is Filled with Stars and Stripes
Laura McQuarrie — May 26, 2014 — Lifestyle
References: news.baskinrobbins & brandeating
Just in time for Memorial Day and ahead of Independence Day, Baskin-Robbins introduced a new Oreo cookie ice cream, in honor of the armed services and their families.
Baskin-Robbins partnered with the USO (United Service Organizations) and pays tribute to America's troops with a Oreo cookie ice cream, mixed with patriotic blue candy stars and stripes of strawberry-flavored sauce, which makes it a pretty tasty version of the flag and a super easy themed dessert to bring to a summer party or barbecue.
The ice cream is only available in pre-packaged containers and will be available through the summer, until September. This partnership also has Baskin-Robbins supporting the USO's 'Every Moment Counts' campaign and encourages Americans to send a virtual thank you message to troops through USO.
Baskin-Robbins partnered with the USO (United Service Organizations) and pays tribute to America's troops with a Oreo cookie ice cream, mixed with patriotic blue candy stars and stripes of strawberry-flavored sauce, which makes it a pretty tasty version of the flag and a super easy themed dessert to bring to a summer party or barbecue.
The ice cream is only available in pre-packaged containers and will be available through the summer, until September. This partnership also has Baskin-Robbins supporting the USO's 'Every Moment Counts' campaign and encourages Americans to send a virtual thank you message to troops through USO.
Trend Themes
1. Patriotic Food Products - There is an opportunity for food companies to create patriotic-themed products that celebrate national holidays and support charitable causes like the armed services.
2. Limited Edition Partnerships - Collaborations between brands and organizations can create limited edition products that raise awareness and support for specific causes, resulting in increased customer engagement and brand loyalty.
3. Virtual Appreciation Campaigns - Implementing virtual campaigns that allow consumers to send appreciation messages to military personnel can be a way for brands to show support, build positive brand image, and foster a sense of community.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on patriotic holidays by creating limited edition products that showcase national pride and support charitable causes.
2. Non-profit and Charitable Organizations - Charitable organizations can collaborate with brands to create special edition products that raise funds and awareness for their causes, fostering a mutually beneficial partnership.
3. Marketing and Advertising - Digital marketing agencies can help brands develop virtual appreciation campaigns that engage consumers and reinforce positive brand associations while supporting the armed services.
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