92 Weather Innovations

August is usually regarded as the month of meteor showers, as the most fantastic displays of the year can be seem mid-month. From personal weather stations to weather powered-sports cars, this cluster explores 93 different weather innovations.

Implications - In ancient times, civilizations took weather conditions as a sign from the gods, with bad weather signifying punishment for being bad and good weather serving as a sign of ideal behavior. Though today's consumer does not do the same, weather still serves as an important part of the mass mood of the population. Weather effects the tone, feeling and daily activities of consumers, thus, using particular weather-based imagery will change the tone of an ad or photo shoot.