Toronto Weatherman Informs Wired Citizens With Twitter Updates
Bianca — April 21, 2009 — Pop Culture
Toronto weatherman Nick Czernkovich is keeping the city updated with Twitter weather forecasts, a handy feed for local urbanites to follow.
The young CBC meteorologist has a huge older fan base who follow his daily weather updates on TV, but he says the younger demographics don’t tune in as much because they get their weather updates online.
Could Twitter save the weatherman?
@nickczernkovich doesn’t have a dry feed either; he infuses his posts with his charismatic charm, and between weather updates, throws in a fun comment or two to help his readers feel more connected.
With updates like, “SERIOUSLY AWESOME WEEKEND ALERT - Sat/Sun 24-25 C humidex 28 .. very slght chnc aft shwr, but only a small risk .. still finalizing fcst,” he connects with younger demographics who want their info fast and fun.
The young CBC meteorologist has a huge older fan base who follow his daily weather updates on TV, but he says the younger demographics don’t tune in as much because they get their weather updates online.
Could Twitter save the weatherman?
@nickczernkovich doesn’t have a dry feed either; he infuses his posts with his charismatic charm, and between weather updates, throws in a fun comment or two to help his readers feel more connected.
With updates like, “SERIOUSLY AWESOME WEEKEND ALERT - Sat/Sun 24-25 C humidex 28 .. very slght chnc aft shwr, but only a small risk .. still finalizing fcst,” he connects with younger demographics who want their info fast and fun.
Trend Themes
1. Twitter Weather Updates - Disruptive innovation opportunity: Leveraging the instant and accessible nature of Twitter to provide real-time weather updates with a touch of personality.
Industry Implications
1. Broadcasting - Disruptive innovation opportunity: Integrating social media platforms like Twitter into traditional broadcasting channels for wider audience reach and engagement.
2. Digital Media - Disruptive innovation opportunity: Creating innovative weather information delivery platforms on digital media channels to cater to the preferences of younger demographics.
3. Social Media Marketing - Disruptive innovation opportunity: Utilizing Twitter weather updates as a marketing tool to engage with younger demographics and build brand loyalty.
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