Healthy people may not pay much attention to painkillers, allergy medications and cough drops on a daily basis, but when they inevitably fall ill at some point, they will remember unique medicine ads like these ones.
Although ads from brands like Parit and Ricola are designed to help people to quickly understand a campaign message as fast as possible, the humorous content from these ads is enough to cause people to stop flipping through a magazine or stop and think on the street.
One of the most unusual medicine ads of all is a stunt from Halls in Japan, which involved delivering a giant stuffed polar bear to sick individuals for the purposes of "animal therapy." As well as comforting sick individuals emotionally, the arctic mascot also referenced cooling menthol as an ingredient in the cough drops.
13 Medicinal Marketing Campaigns
These Medicine Ads Promote Health and Wellness in Unusual Ways:
Laura McQuarrie — Sep 11, 2015 — Marketing
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Comical Cough Ads
Ricola's Cough Medicine Ads Show Sickness Getting in the Way
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Health Awareness Installations
This Ontario Pharmacy Marketing Stunt Informs Consumers
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Ravenous Flu Pill Ads
The Naldecon Campaign Demonstrates the Best Ways to End Nasal Congestion
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Frozen Barbecue Ads
The R K Swamy BBDO 'Parit' Ad Plays With Your Senses
9
Soothing Polar Campaigns
Halls' Medicine Marketing Offers 'Animal Thereapy' with a Polar Bear
8
Cheeky Medication Campaigns
The First World Problem Store Sells Fake Pills to Help HIV Sufferers
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Dress-Stripping Drug Ads
Ads for Naldecon Flu Medication Transform Iconic Photos into Tissue Boxes
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Crippled Cup Ads
The Paracet Painkiller Campaign is Comprised of Comparative Photography
5
Lurking Allergy Advertisements
This Campaign for Telfastin Allegro Features Hidden Dangers
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Washroom Maze Pranks
This Clever Diarrhea Medicine Ad Simulates Being Trapped in a Bathroom
3
Mathematic Medicine Ads
Ricola's Feel Better Ad Does Simple Math to Represent Wellness
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Commentating Mucus Ads
This Mucinex Video Has Mr. Mucus Reading Tweets from Twitter
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Courageous Cough Medicine Ads
Halls Cough Drops Let You Take the Deep Breaths You Need in Life
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Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Friendly Hydration Beverages
Unwell Hydration Makes Wellness Approachable with Different Moods
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Soda-Inspired Bodycare
Native x Jarritos Reimagines Soft Drink Flavors as Personal Care Scents
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Lollipop-Inspired Toothpastes
The Chupa Chups x Hismile Flavors Sweeten Daily Oral Care Rituals
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Sustainably Sourced Herbal Teas
Traditional Medicinals Highlights its Herbal Teas for the Holidays
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Memory-Stimulating Chocolate Boxes
Cadbury's Memory Bar Boxes Help People Living with Dementia
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
United Mascot Commercials
The First-Ever Instacart Super Bowl Ad Unites Beloved Brand Icons
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Brain-Boosting Lollipops
L'Olly Pops Support Healthy Brain Function, Calm and Focus
Calming Neutraceutical Tablets
Sereko's Calming Candy Tabs Support Sleep, Gut Health & Skin
Sensitive Skin Cosmetic Campaigns
The Cetaphil For Everyone’s Sensitive Skin Campaign is Inclusive
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Star-Supported Animated Character Campaigns
Hello Kitty and Bruno Mars Commemorate an Anniversary
Unsightly Oatmeal Campaigns
The Quaker 'Deliciously Ugly' Campaign Celebrates Oatmeal
Pharmacy-Inspired Apparel Capsules
Anti Social Social Club x BlueChew Debut a 'Pharma Collection'
Japanese-Inspired Seltzer Launches
Suntory’s Unusual Your Usual Campaign is Authentically Quirky
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Social Good Cannabis Products
Cherry Vanilla JAMS Jellies Support Breast Cancer Awareness Month
Neuroscientific Bodycare Campaigns
Native's Scent Alchemy Campaign Shares the Science of Scent
Poetic Toothpaste Sets
Selahatin's Limited-Edition Love Poems Shares Rich Olfactory Experiences
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Sickness Survival Kits
The Halls Man Cold Relief Kit Helps Sufferers Get Through Cold & Flu Season
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Unconventional Health Food Ads
RXBar is the Ultimate B.S. Blocker This New Year
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Digital Candy Commercials
HI-CHEW Presents its Vibrant and Whimsical 'Worlds of Flavor'
Wellness-Focused Honey Launches
Comvita Releases Two New Mānuka Honey Products for Improved Health
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Skincare Versatility Campaigns
The 'Expect More with Eucerin' Campaign Stars Mandy Moore
Exclusive Toothpaste Bundles
Hismile Introduced Pack-Exclusive Flavors Like Matcha and Red Frog
Japanese-Inspired Plant Medicines
Apothékary Announced a Shiseido Investment and Online Expansion
Fight-Themed Whiskey Campaigns
This Bear Fight Whiskey Ad Stars Gabriel Macht
Condiment-Flavored Toothpastes
Hismile Makes Toothpaste Sachets with Mustard and Ketchup Flavors
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Serum-Dispensing Billboards
The Inkey List's Hydrating Billboard Shares Free Hyaluronic Acid Serum
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Fruity Creative Campaigns
Tic Tac® Chewy! Debuts the Soft on the Inside Campaign
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Football Athlete-Headed Footwear Campaigns
HEYDUDE and Travis Hunter Launch Unlike Anything
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Nostalgic Long-Form Infomercials
Mint Mobile's 'Mintfomercial' Offers Humor and Nostalgia
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Music Video-Inspired Supermarket Campaigns
Albert Heijn Pays Homage to Wham!'s Last Christmas
Performance-Driven Oral Wellness Sprays
Can-i Wellness Offers a Comprehensive Range of Oral Sprays
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Superhero-Themed Hospital Campaigns
Deadpool and Kidpool Star in SickKids Foundation Ad
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Harmony-Emphasizing 3D Advertisements
Wuliangye Debuted a Clever Ad in New York’s Times Square
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Fitness Earphones Campaigns
'Listen to Your Heart' Unites Sports Icons for Powerful Campaign
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Fashion-Inspired Sleep Aid Campaigns
Unisom is Partnering with Fashion Designer Christian Siriano
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Targeted Pain Relief Creams
Advil Targeted Relief Uses Four Ingredients to Combat Pain
Health-Conscious Holiday Drink Ads
This TENZING Christmas Ad Sees Santa Opting for a New Drink
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Nausea-Curbing Candy Snacks
These Nausea Relief Lollipops by Three Lollies are Clinician-Tested
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
High-Quality Medical Cannabis Products
Etain Health Aims to Be Accessible and Effective
Pickle-Flavored Toothpastes
Hismile's Pickle Toothpaste Adds Novelty to Oral Care Routines
Chewable Medicinal Cough Tablets
Mucinex Children’s Mighty Chews Offer Four-Hours of Relief
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Men's Health Supplement Campaigns
Novomins Movember Campaign Offers Free Prostate Gummies
Illness-Centric Public Education Campaigns
HHS is Launching the 'Risk Less. Do More' Campaign
Premium Joint Support Gummies
Nature's Aid Launches Bulk-Pack Blueberry Joint Health Gummies
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Prescriptive Mental Health Posters
Parkrun Encourages Movement on World Mental Health Day
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Cannabis-Powered Wellness Solutions
Dr. Norm’s Wellness Products Target Pain and Sleep Support
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Exceptional Travel Healthcare Campaigns
MHTC Debuts Experience Malaysia Healthcare Stories
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Lung Health Awareness Campaigns
The Lung Health Foundation Teams Up with Maggie Mac Neil
Clean Organic Lozenges
Sootheez Reinvents Cough Drops with Free-From Formulas & Fun Flavors
Hotel Wellness Campaigns
Hyatt Hotels Launches 'Wellness at Hyatt' for International Yoga Day
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Anti-Stigma Cold Sore Treatments
Julie Aims to Destigmatize Cold Sores
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Mental Health-Centric Contest Campaigns
Carlton Cards Has Reaffirmed Its Support for Mental Health
Buttery Toothpaste Sachets
Butter Toothpaste by Hismile Has an Unconventional Creamy Flavor